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In a digital world everyone is a food producer.
The speech shows, how food brands can use the digital co-marketing power of their customers for food innovation.
Craft beer, co-created chocolate and food innovations made and promoted by consumers – all you need today is a social web platform, a search engine or a webshop to start your own food company.
The speech of Mark Leinemann, founder of crowdfoods.com, shows the impact of digital consumer power on the traditional food world and how food companies can use this power for their own success.
Speech was held at the DLG Forum at Anuga Food Tecth 2018