Manufacturing a car in Mexico at a 10% profit margin would allow the company to offer an affordable "people's car" in the growing Mexican market. This would generate $185 million in new revenues and $18.5 million in annual profits while positioning the company for future expansion across North and South America. The target market of middle-class Mexican families is large and growing, with a stable economy and trade agreements supporting market access. Producing locally through a sales and production subsidiary would help compete effectively while controlling risks.