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LINK BUILDING TOOLS AND               TACTICS   Jon Quinton, Senior SEO Consultant, SEOgadget
WHAT IF LINKS DIDN’T MATTER?
THINK LIKE A BRAND…WORRY ABOUT THE LINKS LATER
@jonquinton1                              SWOT                                            Competition              PR     ...
@jonquinton1                TRANSLATED INTO SEO…                                Link Analysis                  Keyword    ...
DEFINE YOUR AUDIENCE
@jonquinton1        STEP ONE: GO BACK TO BUSINESS GOALS                                        Target                     ...
@jonquinton1              EXISTING CUSTOMERS OR NEW?Deciding to target new or existing customers will have an influence on...
@jonquinton1          COMMON SOCIAL INTERESTSFinding common interests is a great way to discover new content ideas.
@jonquinton1                         USER DEMOGRAPHICS                                                      Does this infl...
BUT WHAT EXACTLY ARE THEY SHARING?
WHAT DO THEY SHARE?          http://www.tweetarchivist.com
@jonquinton1Tweet Archivist allows you to download tweets and user data surrounding a particular topic.
@jonquinton1You can then use SEOTools for Excel to extract the full URL
@jonquinton1                 EXTRACT THE DOMAIN=IFERROR(MID([@URL],8,FIND("/",[@URL],8)-8),MID([@URL],8,LEN([@URL])))This ...
@jonquinton170605040302010 0     Guess where I’m going to want to get some content?!
@jonquinton1TIP – LEARN TO MAKE PIVOT CHARTS
DISCOVERING OPPORTUNITIES
Mobile phone add on                                                                                                       ...
@jonquinton145000                                                                               140000                    ...
@jonquinton1FIGURE OUT WHAT THE COMPETITION ISN’T DOING                             What’s Missing?
@jonquinton1Would you share this or link to it??
@jonquinton1                                                        338 Linking Root Domains                              ...
@jonquinton1WHAT ARE PEOPLE TALKING ABOUT?                                                 Hmm…          Don’t let unfamil...
@jonquinton1              GATHER A LIST OF EXISTING CONTENThttp://christianpf.com/make-a-personal-budget/                 ...
@jonquinton1SCALE THIS PART OF THE PROCESS BY SCRAPING              https://www.seerinteractive.com/blog/google-scraper-in...
@jonquinton1                                        FIND THE MAGIC SOURCEURL                                              ...
@jonquinton1         DONT FORGET THE BASICSThere are so many tools available – don’t forget the simple things             ...
BECOME YOUR AUDIENCE
@jonquinton1            USE RSS FEEDS                                http://www.quora.com/Use Quora RSS feeds to stay on t...
@jonquinton1             GET INVOLVED!We’re so good at networking and connecting ourselves,         can we use this skill ...
@jonquinton1 REMEMBER THE FORUMS WE LOOKED AT?Using forums to start conversation – not to dump a load of signature links.
http://www.netvibes.com
@jonquinton1                        TOOLS RECAP• SEOTools Excel - http://nielsbosma.se/projects/seotools/• Followerwonk - ...
PULLING TOGETHER YOUR MARKETING PLAN
Contact on launch                                                Twitter List – Jumping                                   ...
@jonquinton1              FINDING INFLUENCERSFirst you need to find the people that can make or break your project.       ...
@jonquinton1 GATHER ALL THE DETAILS YOU CAN FINDAlways go the extra mile. If contact details are not immediately obvious, ...
@jonquinton1         WHO WANTS SOME FREE STUFF?                                                 Find the smaller guys; if ...
@jonquinton1                ACHIEVE INTERNAL BUY IN                                         Homepage                  News...
@jonquinton1               WHEN TO LAUNCH?                                                 Prime Time!Knowing when to laun...
@jonquinton1                   OUR PROCCESS                 Research      Define      CreateLink Analysis                 ...
JUST ONE MORE THING…CLEANING UP FOR LINKS
@jonquinton1                                                  Nice!!You want as many people talking about, and re-using yo...
@jonquinton1                IMAGE SEARCH Find these mentions by searching for quotes and images.Reverse image search on yo...
@jonquinton1                          FIND BRAND MENTIONS“yourdomain.com" -site:yourdomain.com -inanchor:yourbrand -inurl:...
THANK YOU! Jon Quinton, SEOgadget       @jonquinton1    jon@seogadget.co.uk
Linkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES Singapore
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Linkbuilding Tools and Tactics - SES Singapore

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My presentation from SES Singapore, 2012 - Link Building Tools and Tactics

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Linkbuilding Tools and Tactics - SES Singapore

  1. 1. LINK BUILDING TOOLS AND TACTICS Jon Quinton, Senior SEO Consultant, SEOgadget
  2. 2. WHAT IF LINKS DIDN’T MATTER?
  3. 3. THINK LIKE A BRAND…WORRY ABOUT THE LINKS LATER
  4. 4. @jonquinton1 SWOT Competition PR Analysis Business Goals Marketing PEST Plan Audience ProfilingAs SEO’s we’re extremely good at tracking and measuring everything. So why do we sometimes find the above difficult?
  5. 5. @jonquinton1 TRANSLATED INTO SEO… Link Analysis Keyword Competition Research Analysis Conversions Blogger Social Outreach Profiling Content StrategyTranslated into SEO, many of the tasks we already do fit the mould perfectly if approached from the right angle.
  6. 6. DEFINE YOUR AUDIENCE
  7. 7. @jonquinton1 STEP ONE: GO BACK TO BUSINESS GOALS Target Market Branding History Business USPs Attitude Style MessagingKick off your link building projects thinking about USPs, brand messaging and what style you may want to project.
  8. 8. @jonquinton1 EXISTING CUSTOMERS OR NEW?Deciding to target new or existing customers will have an influence on your strategy.
  9. 9. @jonquinton1 COMMON SOCIAL INTERESTSFinding common interests is a great way to discover new content ideas.
  10. 10. @jonquinton1 USER DEMOGRAPHICS Does this influence your content?Looking into audience demographics should have an influence on the content you produce.
  11. 11. BUT WHAT EXACTLY ARE THEY SHARING?
  12. 12. WHAT DO THEY SHARE? http://www.tweetarchivist.com
  13. 13. @jonquinton1Tweet Archivist allows you to download tweets and user data surrounding a particular topic.
  14. 14. @jonquinton1You can then use SEOTools for Excel to extract the full URL
  15. 15. @jonquinton1 EXTRACT THE DOMAIN=IFERROR(MID([@URL],8,FIND("/",[@URL],8)-8),MID([@URL],8,LEN([@URL])))This then leads you to a point where you can easily see the most shared domains within any given topic.
  16. 16. @jonquinton170605040302010 0 Guess where I’m going to want to get some content?!
  17. 17. @jonquinton1TIP – LEARN TO MAKE PIVOT CHARTS
  18. 18. DISCOVERING OPPORTUNITIES
  19. 19. Mobile phone add on Mobile apps for Mobile apps for home Money saving phone photographic lenses - who Improvement e.g knew you could use fish eye house hunters e.g apps, e.g skype, eBay, and wide angle lenses on “the dictionary of iHandy – a spirit ATM hunter your phone? Photography measure app real estate terms” app Film Money Saving Media Mobile phones with the best cameras. Most memorable pay Tips for phone scenes from Home Students movies. Finance Best phone deals for the student on a budget. Parenting Mobile tracking apps for parents, have things gone too far? Defintion: green phone = 50 percent recycled content and made without certain hazardous chemicals Green MOBILE PHONES Food and Drink What Is the greenest phone on the market?/ The growth of the “green” phone – 400 million expected to be shipped by 2017Wackiest phone handsets Apps for foodies – “time e.g solid gold phone to roast” calculates the exact cooking time for your sunday roast. A more controversial article Become a bartender through the use of idea: Apples on going dispute apps – learn how to mix cocktails using about copyright with Samsung various guides. On your phone E.g Phones Fashion mixology Gadgets Luxury brands that have Occasions released their own phones e.g Prada phone and The Travel Hugo Boss phone Birthdays AppsThe battle of mobile Reviewsapp stores: which is the best? Christmas Consoles Holiday The mobile phone is now 27 A look at the years old, they started as Review of the most popular handsets superfast 4G car phones but how have e.g iPhone5 VS Samsung S3, which is network rolled out they evolved? better overall? What has the best Will phone graphics eventually just in time for features? Best phone apps to keep you Christmas surpass game consoles? Are safe whilst travelling. mobiles the future of gaming Must have phones for Christmas 2013.
  20. 20. @jonquinton145000 140000 63500030000 1125000 162000015000 2110000 265000 0 Keep your eyes open for ideas when conducting keyword research.
  21. 21. @jonquinton1FIGURE OUT WHAT THE COMPETITION ISN’T DOING What’s Missing?
  22. 22. @jonquinton1Would you share this or link to it??
  23. 23. @jonquinton1 338 Linking Root Domains 1,100 Likes 1260 Tweets http://www.theverge.com/2012/3/14/2870533/ipad-reviewLive Q&A, video content, incredible images – all serve the user with the best experience
  24. 24. @jonquinton1WHAT ARE PEOPLE TALKING ABOUT? Hmm… Don’t let unfamiliar topics put you off. It’s easy enough to get a feel for what’s going on.
  25. 25. @jonquinton1 GATHER A LIST OF EXISTING CONTENThttp://christianpf.com/make-a-personal-budget/ Always look to see what other people have done in the past.
  26. 26. @jonquinton1SCALE THIS PART OF THE PROCESS BY SCRAPING https://www.seerinteractive.com/blog/google-scraper-in-google-docs-updateUsing Google Docs as a scraper is a brilliant and easy way to speed this process up.
  27. 27. @jonquinton1 FIND THE MAGIC SOURCEURL Facebook Likeshttp://www.simplesavings.com.au/ 431http://www.veteransunited.com/money/ 400http://quicken.intuit.com/ 348http://money.howstuffworks.com/personal-finance/budgeting/10-tips-for-staying-on-budget.htm 339http://www.parents.com/blogs/thrifty-frugal-mom/2012/05/03/must-read/4-things-i-do-to-keep-our-grocery-budget-at-200mo-for-a-family-of-four/ 291http://www.sevencherubs.com/2012/04/large-family-budgeting-tips.html 195http://financialplan.about.com/od/budgetingyourmoney/ht/createbudget.htm 176http://financialplan.about.com/cs/personalfinance/a/TopTenMoneyTips.htm 172 What are these guys doinghttp://money.usnews.com/money/personal-finance/slideshows/10-smart-ways-to-improve-your-budget 111 so well?http://www.fool.com/personal-finance/saving/budgeting-for-lazy-people.aspx 84http://financialplan.about.com/ 84http://money.howstuffworks.com/personal-finance/budgeting/5-money-saving-tips-everyone-forgets.htm 77http://money.howstuffworks.com/personal-finance/budgeting/10-budget-basics-for-parents.htm 64http://www.redbookmag.com/money-career/tips-advice/live-your-dream/year-without-spending 59http://money.howstuffworks.com/personal-finance/budgeting/5-tips-living-comfortably-on-tight-budget.htm 53http://www.betterbudgeting.com/budgetformsfree.htm 52http://www.prevention.com/food/smart-shopping/budget-family-meals 48http://www.youtube.com/watch%3Fv%3DNYyExGc6mfQ 43http://learn.bankofamerica.com/articles/money-management/building-a-budget.html 35http://www.moneymanagementtips.com/budgeting.htm 34http://www.foxbusiness.com/personal-finance/2012/08/13/tips-for-college-grads-creating-their-first-real-world-budget/ 34http://www.readyforzero.com/resources/budgeting-tips/ 34http://www.alwaysfrugal.com/household_budget.html 33 =FacebookLikes = TwitterCount Pull through social metrics to find out what’s been successful. Can you spot any patterns to learn from?
  28. 28. @jonquinton1 DONT FORGET THE BASICSThere are so many tools available – don’t forget the simple things like looking for rising searches.
  29. 29. BECOME YOUR AUDIENCE
  30. 30. @jonquinton1 USE RSS FEEDS http://www.quora.com/Use Quora RSS feeds to stay on top of relevant topics. Find out what people are asking.
  31. 31. @jonquinton1 GET INVOLVED!We’re so good at networking and connecting ourselves, can we use this skill for link building?
  32. 32. @jonquinton1 REMEMBER THE FORUMS WE LOOKED AT?Using forums to start conversation – not to dump a load of signature links.
  33. 33. http://www.netvibes.com
  34. 34. @jonquinton1 TOOLS RECAP• SEOTools Excel - http://nielsbosma.se/projects/seotools/• Followerwonk - https://followerwonk.com/• Tweet Archivist - http://www.tweetarchivist.com• Google Docs – (scraping) - http://docs.google.com• Netvibes.com - http://www.netvibes.com• Google Trends - http://www.google.com/trends/• Yahoo Clues - http://clues.yahoo.com/
  35. 35. PULLING TOGETHER YOUR MARKETING PLAN
  36. 36. Contact on launch Twitter List – Jumping Phase Three: Promote on opportunities Phase Two: On topic guest posts design work Having a solid contact base at the core of any campaign is crucial for success. It’s also a great way to stay inspired when you need to give things another push.
  37. 37. @jonquinton1 FINDING INFLUENCERSFirst you need to find the people that can make or break your project. Followerwonk is a great way to do this.
  38. 38. @jonquinton1 GATHER ALL THE DETAILS YOU CAN FINDAlways go the extra mile. If contact details are not immediately obvious, Spending five minutes digging around is often all you need.
  39. 39. @jonquinton1 WHO WANTS SOME FREE STUFF? Find the smaller guys; if you’ve built something amazing – offer it out for freeWhat can you offer people? Offer them something they’d be stupid to refuse.
  40. 40. @jonquinton1 ACHIEVE INTERNAL BUY IN Homepage Newsletters Space Confirmation PR Emails LaunchAs an agency side SEO, gaining internal buy in from the client is a huge factor that can make all the difference.
  41. 41. @jonquinton1 WHEN TO LAUNCH? Prime Time!Knowing when to launch a piece of content can mean the difference between a few tweets and hundreds.
  42. 42. @jonquinton1 OUR PROCCESS Research Define CreateLink Analysis Ideas Audience Content Become Your Achieve Buy Launch Outreach Audience In
  43. 43. JUST ONE MORE THING…CLEANING UP FOR LINKS
  44. 44. @jonquinton1 Nice!!You want as many people talking about, and re-using your content as possible.
  45. 45. @jonquinton1 IMAGE SEARCH Find these mentions by searching for quotes and images.Reverse image search on your brands logo works really well!
  46. 46. @jonquinton1 FIND BRAND MENTIONS“yourdomain.com" -site:yourdomain.com -inanchor:yourbrand -inurl:yourdomain -intitle:yourdomain.com If you’re feeling brave, try the search operator above for mentions of your domain that don’t return a link.
  47. 47. THANK YOU! Jon Quinton, SEOgadget @jonquinton1 jon@seogadget.co.uk

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