Branding of your business may seem daunting at the early stage, but with the inception of the internet, it does not have to be so. While physical branding business cards, posters, etc., can be expensive, there’s an alternative; the internet. It helps you brand your business at a lower cost if things are well managed. The Internet has opened a channel that allows small businesses to create brand equity at previously impossible levels of investment. Even independent professionals can be identified in terms almost equal to those of a multinational. These are the elements that companies and individuals must consider to establish a consistent brand on the Web and create the first good impression that a company who wants to grow will take. To be able to brand your business online correctly, you need to know where to start. Below are tips that will help you improve your brand online, even if you are starting up or small business.

1. January 16, 2019
TIPS FOR IMPROVING YOUR ONLINE BRAND
understandingecommerce.com/tips-for-improving-your-online-brand
Branding of your business may seem daunting at the early stage, but with the inception of
the internet, it does not have to be so. While physical branding business cards, posters, etc.,
can be expensive, there’s an alternative; the internet. It helps you brand your business at a
lower cost if things are well managed. The Internet has opened a channel that allows small
businesses to create brand equity at previously impossible levels of investment. Even
independent professionals can be identified in terms almost equal to those of a
multinational. These are the elements that companies and individuals must consider to
establish a consistent brand on the Web and create the first good impression that a
company who wants to grow will take.
To be able to brand your business online correctly, you need to know where to start. Below
are tips that will help you improve your brand online, even if you are starting up or small
business.
Understand what branding is
To improve your brand online, you need to be aware of what it is, its benefits and what
branding does. If you are promoting your business online, you’ll also want to learn more
about the process behind branding before worrying about improving it. Understand that a
brand is more than the logo you use, the name of your company or the colors and structure
of your site: a brand is a methodology, a philosophy, and a mission. This is how you
present yourself to the world. Also, a brand is valuable; your brand will affect the value of
your company, both in reality and in the spirit of the target market. With the right branding
strategy, a company can exploit the existing value of something it offers, whether it’s a
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2. service, a product, or the idea of a particular experience. Branding is all about
persuasiveness. Your brand can help convince someone to interact with you and even
request for your services or buy your products. The difference between perceived value and
the actual value is the result of a good brand.
Understand your Brand
To have a successful brand, you need to make sure there is no misinterpretation between
how you perceive the brand and how it is perceived by your clients, prospects, and others.
The best way to eliminate this event is to ask yourself what are the values, principles, and
philosophies to associate with your brand. If the values and philosophies do not match, try
and figure out if it reflects a gap between your brand and your online reputation.
Understanding your brand also includes you asking yourself some serious questions like
what your brand stands for and how it relates to your branding online? For your brand to be
relevant, you have to think about your market: your competitors, your target audience and
the industry.
Create a website
The importance of a personal website with a domain name that is uniquely branded cannot
be overemphasized. A website builds credibility, trust, accessibility and helps you have a
notable presence online, which in turn helps improves your online branding. A personalized
company site is a center that hosts all your information and explains why you should have
a customized website for your brand. Make sure to add your brand logo in the header
section, footer template and also about us page.
Be Consistent across all Social Media Website
Whenever a company enters a social networking site, it creates a point of interaction with
their fan base and potential customers, and the most immediate element at that point of
interaction is the identifier, also known as a username. Choosing the right username is the
first step in online branding when you are using social media. The best option is to use the
same name as the URL of your website. Therefore, if the site is “brand name.com,” an
appropriate username for your business may be a @brand name. Now, using the same
username multiple times in different social environments is an essential part of brand
consistency on the web. The advantage of this is that every time someone interacts with
your brand on multiple pages, it creates a sense of continuity and in turn increases the
value of that username compared to others.
Another suggestion, even concerning social networking accounts, is, if possible, to link
these pages by adding a link from one to the other. The more points of interaction you have
with your potential customers, the more you find which will increase your perceived value.
Content Creation
Once the social media handles have been sorted out, the next thing to put into
consideration is contents, always start the conversation by developing your content. You
can create a hosted blog on your website and advertise via social media to increase the
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3. traffic to your website. You can write a press release about any activity you want to engage
in; you can also publish an interview for your local publication, which generates more
authority for you.
Create a Blog for your Brand
Creating a blog can improve the visibility of your brand which increases your chances of
getting more clients. If used effectively, a blog is one of the most efficient ways to enhance
your brand’s visibility online. Blogs dramatically improve the ranking of your website, drives
traffic, establishes brand validity, and increase coverage. Also, blogs help maintain
interaction with your clientele.
Don’t be scared of Change
Once you have discovered how your brand is viewed online, you may need to make some
changes to make sure the correct message is displayed. Do not be afraid to change, your
brand is at stake, and you have to do everything you need to improve it.
Bottom Line
Gone are the days when prospective clients only relied on newspapers, radio jingles and
magazines to find services and products. Today, the Internet is the first place to find out
about the services and products that they want. Hence, it is essential for companies to
build and improve their brand online. If your company is on social media such as Facebook,
Instagram, Twitter, and YouTube, always remember that your goal is for customers to
recognize your brand immediately with the same logo, and username across all platforms.
Put up interactive discussions that will require your clients to comment and interact, make
use of blogs and create a share button; this will not only help you build a strong brand but
will also help people find you on the web.
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