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Monterey Park Economic Strategic Planning Workshop 9 May 2009

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City of Monterey Park Joint Economic Strategy Presentation. The City Council/Redevelopment Agency Board, Planning Commission and Economic Development Advisory Board received a presentation on the initiation of an Economic Strategy by the Economic Development Department, Development Services and consultants.

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Monterey Park Economic Strategic Planning Workshop 9 May 2009

  1. 1. City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
  2. 2. What Is Next? <br />City Manager Introduction<br />
  3. 3. Planning<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
  4. 4. Planning for Monterey Park’s Future<br />“Pride in the Past, Faith in the Future”<br />
  5. 5. 2001 General Plan Update: from the past to the future <br /><ul><li>Mixed Use Areas (Smart Growth Opportunities)
  6. 6. Industrial to Employment Technology along Monterey Pass Road/west of Long Beach Freeway
  7. 7. Industrial to Commercial (Market Place site)
  8. 8. Public Facilities to Open Space (South of Market Place)</li></li></ul><li>The General Plan: paved the way for opportunities<br /><ul><li>Opened the doors to opportunities for business growth and new jobs
  9. 9. Identified housing needs
  10. 10. Created a new vision for Downtown
  11. 11. Created Goals and Policies for Implementing Tools</li></li></ul><li>Goals: future guidance<br /><ul><li>Create a downtown that serves as a community focus, provides opportunities for economic development and accommodate commercial/ residential uses.
  12. 12. Establish the North Atlantic area as a focal point for retail and entertainment
  13. 13. Establish Monterey Pass Road as a prime location for new technology-oriented businesses</li></li></ul><li>Policies: path to progress<br /><ul><li>Provide zoning incentives that encourages cohesive mixed-use development
  14. 14. Revise the Specific Plans or set aside the Plans in favor of new zoning regulations and design guidelines that will facilitate redevelopment efforts
  15. 15. Ensure that zoning regulations applicable to Monterey Pass Road corridor permit the range of uses necessary to achieve land use goals and prohibit uses that conflict with the goals.</li></li></ul><li>City of Monterey Park Zoning Ordinance Update<br />A more simplistic, user friendly and refined document <br />
  16. 16. Zoning Ordinance<br /><ul><li>Translates the long term objectives and policies of the General Plan into everyday decisions.
  17. 17. Must be consistent with goals, objectives and policies of the General Plan (Government Code Sec. 65860,a).
  18. 18. Must be amended within a reasonable time so that it is consistent with the amended General Plan (Government Code Sec. 65860,c).</li></li></ul><li>Reinvigorate Downtown: Strengthen the Pedestrian Linkages Plan <br />
  19. 19. Promote Pedestrian Circulation: entry design features such as lined trees, lighting and clear visibility<br />
  20. 20. Industrial to Employment Technology: update zoning classification<br />
  21. 21.
  22. 22. Promote Commercial Success: streamline development process, provide flexibility <br />
  23. 23. Diversity: Update land use classifications to address community growth <br />
  24. 24. Image: development design guidelines that focus on identity/parkway accents<br />
  25. 25. Downtown area: larger sidewalks, decorative crosswalks, reduce traffic volumes<br />
  26. 26. Reason to Repeal Specific Plans <br /><ul><li>North Atlantic, Mid-Atlantic, Garvey/Garfield and South Garfield
  27. 27. Adopted in 1980’s
  28. 28. Inconsistent with 2001 General Plan
  29. 29. Development standards already incorporated into the Zoning Ordinance and Pedestrian Linkages Plan </li></li></ul><li>Sign Ordinance: maximizing business identity<br /><ul><li>Create uniformity, proportionality and cohesion
  30. 30. Create harmony and design compatibility
  31. 31. Establish Master Sign Programs for all new shopping centers
  32. 32. Consistent application for wall and window signs</li></li></ul><li>Window Signs<br />
  33. 33. Sign Graphics<br />
  34. 34. City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
  35. 35. Building & Safety<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
  36. 36. Monterey Park<br />GreenBuilding Program<br />An opportunity and obligation to rethink our community and economic development<br />
  37. 37. What is GreenBuildingorSustainableDevelopment?<br /><ul><li>Efficient use of resources
  38. 38. Minimized impact on environment
  39. 39. Healthy indoor air quality</li></ul>Green Building is a way of building that strives for three goals over the life cycle of a project:<br />
  40. 40. GreenBuilding Criteria<br /><ul><li>Site Selection & Planning
  41. 41. Energy Efficiency & Renewable Energy
  42. 42. Water Efficiency
  43. 43. Material Efficiency & Reuse/Recycle
  44. 44. Indoor Air Quality
  45. 45. Pollution Reduction
  46. 46. Waste Reduction
  47. 47. Innovation in Design & Technology</li></li></ul><li>Green Building RatingSystems <br />Nationwide<br /><ul><li>LEED(Leadership on Energy and Environmental Design)
  48. 48. Green Globes
  49. 49. National Green Building Standard</li></ul>California<br /><ul><li>BIG(Build It Green)
  50. 50. CGB(California Green Builder)</li></li></ul><li>CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
  51. 51. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
  52. 52. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
  53. 53. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
  54. 54. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning</li></ul>Sources of Carbon Emission<br />Electricity used in Buildings<br />Materials used in Construction<br />
  55. 55. CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
  56. 56. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
  57. 57. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
  58. 58. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
  59. 59. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning</li></li></ul><li>CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
  60. 60. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
  61. 61. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
  62. 62. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
  63. 63. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning
  64. 64. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings
  65. 65. AB 888 (2007, vetoed)—would require certain commercial buildings to achieve LEED Gold Certification
  66. 66. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings</li></li></ul><li>CaliforniaGreenBuildingCode<br /><ul><li>Adopted July 2008
  67. 67. Effective August 1, 2009, on a voluntary basis
  68. 68. Mandatory after January 1, 2011</li></li></ul><li>Why aMonterey ParkGreenBuildingProgram<br /><ul><li>Set forth local procedural policies for enforcing the California Green Building Code
  69. 69. Provide local guidelines to make the code user-friendly
  70. 70. Provide information resources to assist compliance
  71. 71. Provide incentivesandmarketing edge for green projects
  72. 72. Facilitate land use planning</li></li></ul><li>Timelinefor the Monterey ParkGreenBuilding Program<br />
  73. 73. California CurrentGreenLegislations<br /><ul><li>AB 210– to allow local amendments to Green Building Code
  74. 74. AB 212– to require all residential buildings to be zero net energy buildings by 2020
  75. 75. AB 290– to set aside portion of low-mod housing block grant for energy efficient or green housing
  76. 76. SB 7– to allow net energy surplus credits over a 12 months period
  77. 77. SB 1672– to propose a $2.25 billion bond related to renewable energy
  78. 78. And more…</li></li></ul><li>Implications of EmergingTrendsinGreenBuilding <br /><ul><li>Growing consensus on how to measure and define green buildings
  79. 79. More green building legislationsto come
  80. 80. Grant funding increasingly tied to Green features
  81. 81. Green housing becoming a norm
  82. 82. Green Building eventually no longer optional
  83. 83. Proximity to transit and pedestrian-oriented district = Cost Saving in development </li></li></ul><li>Implications of EmergingTrendsinGreenBuilding <br /><ul><li>Growing consensus on how to measure and define green buildings
  84. 84. More green building legislations to come
  85. 85. Funding increasingly tied to Green features
  86. 86. Green housing becoming a norm
  87. 87. Green Building eventually no longer optional
  88. 88. Proximity to transit and pedestrian-oriented district = Cost Saving in development </li></li></ul><li>City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
  89. 89. Redevelopment Agency<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
  90. 90. Agency<br />Optimization <br />of<br />Financial Resources<br />
  91. 91. Merger of the Atlantic/Garvey and “Merged Project” Areas<br /><ul><li>Merge the Atlantic/Garvey Redevelopment Project Area and the “Merged Project” Area into a single redevelopment project area.
  92. 92. The newly Consolidated Merged Project Redevelopment Plan documents to be covered under one redevelopment plan. </li></li></ul><li>Legal Rationale<br /><ul><li>“Mergers of project areas are desirable as a matter of public policy if they result in substantial benefit to the public and if they contribute to the revitalization of blighted areas through the increased economic vitality of those areas and through increased and improved housing opportunities in or near such areas,” California Redevelopment Law 33485</li></li></ul><li>Policy Rationale<br /><ul><li>“Merged Project” Area has both the majority of still existing blight and the greatest potential for new redevelopment projects.
  93. 93. The “Merged Area” is running out of Tax Increment funds faster than the Atlantic/Garvey.
  94. 94. Being able to use the Atlantic/Garvey funds throughout a single project area would enhance the overall financial capacity of the Redevelopment Agency.</li></li></ul><li>44<br />Utilization<br />The ability to use Tax Increment<br />Funds in all areas under the <br />Redevelopment Project Area <br />Plan will allow:<br /><ul><li> Funding of infrastructure for new developments.
  95. 95. Funding for upgrade or replacement of existing infrastructure within the redevelopment area.
  96. 96. Funding of Green Building Technology in the redevelopment area and for City-wide residential rehabilitation.</li></ul>44<br />
  97. 97. Additional Amendments<br />The Agency may also consider additional amendments to enhance the financial vitality of the Consolidated Redevelopment Project Area.<br /><ul><li>Tax Increment & Bond Debt Limit Amendment
  98. 98. Add Capital Projects to the Redevelopment Plans
  99. 99. Ten-Year Extension of Project Area</li></li></ul><li>Legislative Findings<br /><ul><li>Significant blight remains within one of the project areas.
  100. 100. True, demonstrated by recent study conducted by Agency Consultants
  101. 101. Blight cannot be eliminated without merging the project areas
  102. 102. True existing “Merged Project” area has diminishing financial capacity</li></li></ul><li>47<br />Amendment toAdd Territory<br />The potential exists of adding territory extending along South Garfield Avenue and Pomona Boulevard into the Redevelopment Project Area.<br /><ul><li>The area is a “Gateway” into the City
  103. 103. The area has a need for commercial rehabilitation and economic assistance</li></ul>6<br />
  104. 104. 48<br />48<br />
  105. 105. Required Procedures<br />Conduct financial review of each area to be merged<br />Prepare necessary documents<br /><ul><li>Preliminary report
  106. 106. Amendment plan
  107. 107. Blight report (includes amended implementation plan)
  108. 108. Report to city council
  109. 109. Environmental document</li></li></ul><li>Required Procedures :<br />Transmit documents to appropriate bodies<br /><ul><li>Agency/City Council
  110. 110. Taxing agencies
  111. 111. State HCD and Department of Finance
  112. 112. Planning commission</li></ul>Notice Public Hearing <br /><ul><li>Mailed notice 30 days prior to hearing
  113. 113. Published notice 3 times for 3 successive weeks)</li></li></ul><li>Budget/Cost Items<br /><ul><li>Cost - $150,000 and $350,000
  114. 114. For all amendments and related costs.
  115. 115. Based on amendment types and size of the project areas.
  116. 116. Redevelopment consultant
  117. 117. Environmental consultant
  118. 118. Agency special legal counsel
  119. 119. Citizen participation
  120. 120. Required mailing and publishing cost
  121. 121. Internal staff time.</li></li></ul><li>Processing Time All Major Amendments<br /><ul><li>Twelve to eighteen months </li></li></ul><li>City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
  122. 122. Economic Development<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
  123. 123. Economic Strategic Plan / Brand Development Process<br />STREAM 2<br />STREAM 4<br />STREAM 3<br />STREAM 1<br />Brand Development <br />Urban Design <br />Economic & <br />Demographic Analysis <br />Primary Research <br />Economic and Brand Strategic Plan<br />Implementation Actions/Priorities<br />
  124. 124. Preliminary Economic Goals for Discussion<br /><ul><li>Increase the Economic Competitiveness of Monterey Park
  125. 125. Maximize Public Revenues
  126. 126. Develop a Wide Array of Retail Opportunities
  127. 127. Create Destination Retail/Entertainment Opportunities
  128. 128. Diversify the City’s Economic Jobs and Wages
  129. 129. Provide a Good Jobs/Housing Mix
  130. 130. Support the Existing Businesses
  131. 131. Create Attractive Pedestrian Environments
  132. 132. Develop and Promote a Strong Brand Identity and Image for Monterey Park
  133. 133. Provide Good Economic Data and Indicators for Decision Makers</li></li></ul><li>City of Monterey Park<br />Thank you for attending.<br />

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