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Marketing Fundamentals for Small Business by Donna Gilliland


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Slide deck from my 30 minute presentation for the New American Chamber of Commerce of Birmingham, AL.

The learning objectives in this presentation focused on marketing fundamentals in a digital world. It was geared to new and existing businesses.

Topics covered included: the importance of customer demographics, Web sites, web forms, strategies for increasing email subscribers, branding assets, social media channel overviews, the importance of video and the strategies and benefits of using Facebook Live.

Published in: Social Media
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Marketing Fundamentals for Small Business by Donna Gilliland

  1. 1. * * Social Media Marketing Fundamentals
  2. 2. Digital Marketing 101 Discussion Points • Customer Demographics • Business Web site • Email marketing • Social Media platforms overview • Social Media strategies • Video • Tools • Assignments for you
  3. 3. Do your research… Starts with knowing who your customer demographic is.
  4. 4. * What do you know about your customers? • Age • Gender • Location • Hobbies • Interests • Income • Customer Needs
  5. 5. * Get your Brand assets “Secure your website domain name (even before you incorporate!). Register your social media brand usernames now, even if you aren’t going to use each social platform to start.” ~ Mike Gingerich, co-Founder of Tabsite and President of Digital Hill Marketing
  6. 6. * •Reserve your domain name •WordPress Web site •Mobile responsive theme •Include a Sign-up form Web Site Tips
  7. 7. * •Easy Blog Plug and Play •Multi-level user access •Open source •Easily make edits on your own site, without having to pay for an expensive resource to help. Word Press Benefits
  8. 8. * Email Marketing is well and alive… “Email marketing continues to be a tried and true way to build trust and stay top of mind to potential customers”. Make it easy for your customers to sign up for your email list via your Web site. ~ Mike Gingerich, President of Digital Hill Marketing
  9. 9. * Email Capture Use a Sign Up Form
  10. 10. * Waftio Sign Up Form Example
  11. 11. Let’s Talk Social Channels LinkedIn Facebook Instagram Snapchat Twitter Periscope Blab
  12. 12. * Tips for new businesses on social Don't try to be great at all of the platforms. Pick the one where your customers are on most frequently and ROCK IT! Also stay curious - jump in and play with new technology (Facebook LIVE- Snapchat-etc) without trying to figure out how to make money from it right away. You never know which tool might be the next big connector for you! Wise words from my marketing friend @Gina Schreck, President of SocialKnx ~ Gina Schreck, President of SocialKnx
  13. 13. * Facebook 2016 Business Focus •Video •Ads •Messenger “Over the next few years video is going to be the most engaging content online, and by continuing to innovate here we have a chance to build the best place to watch and share video.” ~ Mark Zuckerberg
  14. 14. * 75% View via mobile 8+ billion video views occur each day on Facebook
  15. 15. * Facebook Stats
  16. 16. * Facebook Live Broadcast live from your personal profile or your business page. Mobile only via an iOS or Android.
  17. 17. * Facebook Live Benefits • Live video broadcasting from your Business or Profile page. • Replays are available anytime from your page. • Videos can be shared by others. • Followers can Subscribe to your broadcast and be notified when you go live. • Followers can post comments during the broadcast. • An opportunity to connect with your audience in real-time. • Potentially increase the audience reach of your page.
  18. 18. Buyers Are Mobile Image Source: Facebook Connecting People to Brands and Products on Mobile People have shifted to mobile. It’s the fastest adoption of a communication technology in history, and it’s changing how we connect with each other and discover new things. Businesses, however, are still making the shift. Source article: /
  19. 19. Make Video a Part of Your Content Strategy
  20. 20. 4 billion video views happen on Facebook every day Image Source: Facebook Media
  21. 21. Save Time: create a content posting schedule
  22. 22. Adobe Spark for Social Graphics
  23. 23. Canva for Easy Graphics Design & Larger Projects
  24. 24. Buffer: curate and schedule content.
  25. 25. HootSuite Benefits for Social Media Management
  26. 26. Review Your Content Posting Type, Time and Frequency Inspire interaction 80% content, 20% promotion Mix of images, videos and links Frequency matters View your Facebook Insights regularly
  27. 27. * Click for full class details: Social Media Summit 2016 It takes training to stay up-to-date. Social Media Success Summit It’s all online. This is an affiliate link. I only recommend programs that I know well. ~ Donna Gilliland Social media tactics and strategies to grow your business. The first session begins on October 4, 2016 Click for full class details: Social Media Summit 2016
  28. 28. * Marketing reading assignment
  29. 29. * Marketing reading assignment Key Topics in this blog post: Collaborate Provide Valuable Resources Creative branding Use Videos to get noticed I know you will enjoy the information from my friends at Now Marketing Group. ~ Donna
  30. 30. Reading assignment: Facebook Live Best Practices
  31. 31. * * Providing workforce development training since 2004 Let’s stay connected…
  32. 32. * * Providing workforce development training since 2004 Time for Q&A with Donna