The Role of Infographics in Your Content Marketing Strategy
The Role of Infographics
in Your Content Marketing Strategy
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Complex data presented in an easily understood visual format – that’s
what infographics are all about. The number of searches for
infographic content is increasing by the day. The reason is that people
find it easy to digest information when it is presented in a concise,
relevant, and visually appealing way. It helps them find important
facts quickly. With search engines emphasizing the importance of
quality content to drive greater online visibility, data visualization is
proving to be a great content marketing strategy.
The Power of Infographics
Your audience is much more likely to be interested in an infographic
than in lengthy text. Half of the human brain is dedicated to visual
function. A recent study, conducted by researchers at the University of
Iowa found that humans tend to remember images and things that
they have touched better than sounds.
There are three main types of infographics – where data is presented
in a timeline, where statistical data is presented in graphs or with
icons, or where data is presented on a map. By conveying your
message in a visually appealing way, you can communicate with your
audience more effectively. Data visualization is also as an excellent
tool for getting more social media exposure as people would most
likely share information in visual format that appeals to them.
Infographics embedded with links are great for SEO.
Why Infographics are a great marketing tool
Conveys specific information about a topic quickly
Easy to use and share
Boosts brand awareness
Potential to go viral
Great SEO tool
Infographic Design Tips
There are many infographic tools available such as Piktochart, Visual.ly,
Infogr.am, Hohli and Fluxvfx. Here are some tips to create powerful
Know your data: Understanding the information you want to
convery gives you a sense of authority and credibility, both important
factors for gaining customers’ trust. Make sense of your information
with following questions:
Who collected it?
Why did they collect it?
What audience was this data gathered for?
What is the best way to present this data?
Use appropriate images: Figure out which facts are the
most important in telling your story, and transform them into
tangible, organic chapters. Make sure to present data with the right
type of chart. The best content marketing publications pair data and
statistics with the right graphics to tell a simple, but interesting story.
Use pie charts or bar graphs to make data easily understandable and
visually appealing for users.
Create a good story structure: Decide how to lay out the
information to tell your story effectively. A well-structured visual
clarifies, reveals trends, and highlights your key findings.
Guide the reader for a better user experience:
Your content should not push, but guide users to create their own
experiences. Visual content that provides a personalized experience
will be most likely shared with others.
Focus on simplicity: Make it easy for people to understand
the information that is displayed. Make sure not to overwhelm their
eyes with the visuals and their minds with the facts.
Know your audience: It’s important to understand the
psychology of your audience while creating an infographic. This will
help you optimize your content, making it more understandable and
After you create your infographics, share them where your audience
has easy access such as your blog, social media platforms, and
infographic submission sites. However, it may not be easy to manage
all of this on your own. A good Content Writing strategy can help
you design and post interesting, data visualizations to boost your
content marketing campaign.