Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Important Search Engine Optimization (SEO) Truths 2013


Published on

Important SEO Truths 2013 - Learn more about some search engine optimization strategies that works well in 2013.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Important Search Engine Optimization (SEO) Truths 2013

  1. 1.
  2. 2. Important SEO Truths 2013
  3. 3. Search engine optimization (SEO) companies, professionals and in-houseteams have a difficult task improving and maintaining organic search results.Google changes its algorithms on a regular basis and companies competefiercely to optimize their web presence.Managing and satisfying client and management expectations is sometimesmore challenging than SEO itself. Nevertheless, the significance of SEO foronline marketing remains unchallenged and unchanged.
  4. 4. About one billion Google searchesare carried out everyday with morethan 90% of users clicking onorganic search results over paidsearch results.
  5. 5. Here are some importantSEO truths relevant for 2013
  6. 6.
  7. 7. Most clients are obsessed with Improvement in rankings or position in searchengine results. But it’s actually webpage visits and conversions that matter.Keyword phrases with a higher conversion rate and lower rank are moresignificant for content optimization than those with a lower conversion rate andhigher rank.
  8. 8.
  9. 9. Quality SEO data is that which is accurate and timely and the starting point ofa successful SEO campaign. Only quality data is necessary to understand thebusiness’s web presence, competition and relevant keywords. For successfulSEO, timely, accurate data is needed on page-level rank, analytics conversiondata, organic search keyword research, and backlink and social signal data.
  10. 10.
  11. 11. Just like backlinks which are important to organic search, social signals alsoneed attention and integration into the SEO strategy. Keeping track of thenumber of Likes, shares, +1s, tweets, and YouTube Views on web pages andthe network and including the statistics in the monthly SEO reports is thereforesignificant.
  12. 12.
  13. 13. Daily and weekly insights into SEO metrics is more essential for SEOprofessionals than monthly reporting as they help them understand whetherthey are getting closer to their goals.
  14. 14. Using the right SEO technology, optimized content marketing strategy, andunderstanding keywords with high conversion rates are also essentials when itcomes to succeeding with SEO.
  15. 15. Thank You…Request a quote for our professional SEOservices and well get back to you soon withthe most effective SEO strategy for yourwebsite. Call 1-800-670-2809.