If you think a 140-character tweets cannot do a thing for your brand, then you are wrong! There are many businesses that have successfully enhanced their online social media presence with Twitter marketing.
How Twitter Marketing
Can Promote Your Business
Initially, many people thought that microblogging site Twitter was just
another social networking platform. However, Twitter’s popularity grew
as they discovered that it gave them a powerful way to create,
discover and share ideas with others. More than a social networking
site, Twitter is now a powerful marketing tool as big and small
businesses are getting immense value from the contacts they build on
Twitter. Just like its counterparts such as Facebook and Google+,
Twitter has over 500 million users all over the globe, with the number
growing by the day. There are companies which have used Twitter
marketing creating brand awareness, marketing products and
services and for more online visibility. Here are some real time
examples of businesses that used succeeded with marketing on Twitter:
The New York based men’s apparel brand Bonobos provided
Twitter users with promotional offer “24 hour sales” that
unlocked after a certain number of Retweets. They also used
Promoted Tweets to expand the reach of this offer and the
company got 1200% ROI within a day.
Sometimes simple interactions between different business firms
can attract traffic, such as the interaction between cookie brand
Oreo and AMC Theaters. Oreo encouraged its Twitter followers to
bring cookies to theaters. AMC Theaters was listening and
responded “Not cool, cookie.” And Oreo tweeted back “Fair
enough, AMC, don’t hate the player, hate the game”.
Popular soft drink brand Pepsi engaged with Twitter followers
with a Live for Now campaign where it offered free music
downloads, videos related to Twitter trending topics and live
stream concerts by artists like Gloriana, Nicki Minaj and Katy
How Twitter Marketing Promotes your Brand
Here is how Twitter can effectively promote your brand and help your
SEO campaign to enhance targeted traffic:
With a Twitter profile, you can provide your followers with fresh
and exclusive information about your business. For example,
leading smartphone makers such as Apple and Samsung use
Twitter to provide fresh and new information about their
upcoming products, software updates, and information about
recent technological developments.
You can use Twitter as a market research tool for analyzing
customers’ buying behavior and their feedback on your products
and your business. This will help you devise new ideas to help
your business gain an upper edge over your competitors.
You can use the microblogging site as a form of customer
support service to help and resolve queries raised by your
followers who are your potential customers.
The traffic gained through Twitter marketing campaigns can be
diverted to your website, landing pages, blog sites, Facebook
and Youtube which will help increasing your search engine
visibility. You can get traffic from Twitter by offering headlines
and helpful links in your tweets.
Get Assistance from Experts
If you want to use Twitter as a social media marketing platform, the
best way is to get professional assistance. A professional established
SEO company can help you find new followers and manage your
promotional campaign effectively to achieve greater leads and sales.
Twitter is an ideal platform to announce special deals and
promotions. Your contacts will definitely be interested in your
offers and this can drive sales and revenue.
You can use Twitter as a press release tool if you built up enough
followers. If you want to make an official statement to the public,
post a tweet or two and suddenly everyone will hear about it.
Since Twitter is entirely a free service, you don’t need to spend
money on other press release websites.