LinkedIn, the largest professional network you could ever have, is hugely underestimated. It holds the key for many a smart career move.

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How to
Increase
Your
LinkedIn
Profile
Views

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The capability of LinkedIn is hugely underestimated. In fact, LinkedIn
connections are integral if you need to be noticed as a professional since this
is the one place where most searches for professionals are carried out. If you
optimize your network and your profile’s search engine optimization (SEO)
capabilities, you can experience an astronomic rise in profile views. The
following steps should help you create and maintain a successful profile on
LinkedIn:
Ensure your LinkedIn profile is
complete. This can significantly
help, more than it seems like
it. LinkedIn can guide you to
complete your profile.
A Complete Profile
Keyword-rich Anchor Text
Get anchor text in your links.
You can have up to 3 links in
your LinkedIn profile with the
option provided including
“Blog” and “Company
Website”. Now these aren’t
exactly SEO-capable, but the
anchor text can be customized
within your URL through the
“Other” option. Make sure you
have a title that’s keyword-
rich.
It would be effective to make
your job titles keyword-
optimized. This is a smart
move that can help you
increase visibility.
Keyword-optimized Job Titles
Sensible Job Descriptions with
Keywords
The job descriptions in your
LinkedIn profile should contain
relevant keywords. Instead of
filling it up with extensive
paragraphs, use bullet points.
Also make sure your
descriptions are formatted.

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Let the summary section of
your profile be rich - illuminate
your achievements and points
of excellence in your current or
previous jobs. Granted there is
an “Experience” section in a
LinkedIn profile, but rather
than scrolling all the way down
it would better if potential
employers found the highlights
of your career right at the top.
List of Achievements Well
No Holes in Your Profile
It is important that there are
no blanks or obscure areas in
your LinkedIn profile.
This is something you should
know when dealing with the
largest professional network in
the world. LinkedIn isn’t like
Facebook or Google+. So you
need to ensure that you have a
decent picture of yourself – not
a self-taken shot, a group
shot, an avatar, or an unclear
or blurry picture. Your
contacts, potential employers
and potential connections need
to be sure of the person they
are connecting with. A great
profile photo means a lot.
Clear Profile Picture
Application-rich Profile
The Application Directory of
LinkedIn has a range of
applications on offer. These
can make your profile richer.
Add relevant applications.
Twitter is one of the most
powerful social networks out
there. So make it a point to
share all your status updates
in LinkedIn on Twitter.
Twitter Sharing

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Rapidly Expanding Network
Keep expanding your LinkedIn
network. It is important to stay
connected with the maximum
number of people as possible
since search results get
elevated based on the level of
connections in a network.
Check your email, Facebook
and Twitter contacts, invite
them over to LinkedIn, or if
they’re already on LinkedIn,
start connecting with them
ASAP.
Keep participating in relevant
groups within LinkedIn.
Increasing your membership in
such groups will really get your
network expanded. The names
of the groups you are part of
will come up on your profile.
Search engines will be crawling
the titles and getting to know
you and your profession. If you
are part of geographical or
regional groups, that can help
massively with geo-targeted
SEO, not to mention the
benefits of joining industry-
relevant groups.
Membership in Relevant Groups
Get to know the events
attended by your connections
by adding the Events
application. You could also get
to know other industry events
on-goings.
Follow Major Industry Events
Profile Promotion in LinkedIn
It is important to promote your
profile in LinkedIn on your
websites or on other social
networks. Add a link to your
profile in Google+, Facebook
or other websites.

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See to it that you do not
repeat the same keyword all
over your profile since it isn’t
going to be very advantageous
in terms of search. Optimize
around secondary keywords
which are relevant and
describe your skill-set well.
No Senseless Keyword
Repetition
Promote your work on your
LinkedIn profile. There is the
projects section where you can
incorporate your blog content
or eBook.
Project Promotion in LinkedIn
It will also be helpful to
connect your LinkedIn profile
with your name. You can get
your vanity URL and give the
custom URL to people you
know in the real world.
Vanity URL
Endorsements can influence
search results. If you keep
getting more and more
endorsements regarding your
talents and capabilities you
have a greater chance of
appearing effectively in
LinkedIn search results.
Skill Endorsements

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If you are a LinkedIn premium
account holder you can use the
OpenLink option to send
messages to those who are not
your contacts. Members, who
may not be your connections,
but belong to the OpenLink
network can send you
messages and you can do the
same too provided you are an
OpenLink member as well.
OpenLink Network
Following some major
influencers would inform your
connections about the kind of
leaders you like or respect.
These influencers could be
major figures in the national or
international political, financial,
social media or any other
field you like. You could share
or comment on their posts.
Following Influencers
Recommendations can make
your LinkedIn profile appear
much more attractive,
particularly to employers on
the lookout for great talent. If
you’ve got more than ten
recommendations, the search
ranking for your profile will
certainly rise.
Recommendations