New & Effective
Way to Test
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Apps are all about technology and user-friendliness. App
developers now have a great tool to help them do their job well.
The Brilliant New App Testing Service
Artisan Optimize, a feature that can enable retailers, publishers
and marketers to modify and test iPad and iPhone apps, has
been launched. Ecommerce companies have always jostled
with ideas before designing them as part of their mobile website.
Artisan Optimize enables conducting A/B tests by publishers,
retailers and marketers on various aspects of their apps. It
delivers various app experiences including changes in images or
calls to action, trying out different versions of the app and then
analyzing which one performs the best.
The Test Designer Feature
One of the Artisan features is Test Designer through with which
app operators can modify or swap out images, layouts and text
and begin A/B tests. Artisan Optimize then allows retailers to
collect vital data for each of the experiments conducted including
information such as number of sessions and users, the
consumers who observed each feature split into percentages,
and each group’s conversion rate.
Companies can implement the testing service through an SDK
(software development kit) which can integrate with the app.
Tests can also be targeted by type and device iteration. Multiple
kinds of tests can be conducted.
Charges of the Service
The public launch of Artisan Optimize succeeds a private beta
launch in September and public beta announcement in December.
It has already been tried by around 100 companies. The fee
charged for the service starts from a monthly charge of $1000
per app covering 25,000 users and 25 tests to $10,000 for 100
apps covering unlimited tests and 5 million users.
Artisan has also added its self-developed mobile apple to the
App Store of Apple. This app provides potential clients with the
opportunity to demo Artisan Optimize. The app can also enable
present customers to check out their app analytics from their
tablet or smartphone.
More App Analytics Services on the Way
Artisan also claims that there are other kinds of app analytics
services it plans to launch sometime later in the year. These
innovations will enable app developers to customize or
personalize the apps using an existing customer’s purchase
history or past interaction. The developers will then be able to
gauge the interaction of users with each function and feature
present in an app.
An Example of a Company that Benefited
from the Service
One of the companies that checked out Artisan Optimize is one
operating a website as well as a mobile app which helps visitors
browse through photos submitted by customers of the view from
different sections of the audience at various entertainment and
sports venues. Photos from various events held at these venues
are captured and uploaded by customers. These photos are then
categorized by the company and shred through its app and
The company really needed to have an insight into the way its
customers employed its mobile apps. It wanted to know if
uploading and sharing photos through its mobile app was easy
for consumers. After deploying Artisan Optimize the company
was able to conduct A/B testing as a result of which it found that
photo submission through the app kept increasing at rate of 3%
to 5%. They made the app that much better thanks to the