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Présentation OT Langon accueil hors les murs apex 29.01.2015

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Présentation OT Langon accueil hors les murs rencontre apex 29.01.2015

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Présentation OT Langon accueil hors les murs apex 29.01.2015

  1. 1. L’accueil hors les murs L’exemple de l’Office de Tourisme Sauternes Graves Landes Girondines
  2. 2. 6 points d’info touristique 47 km2 2CDC 42 communes 1. territoire éclaté
  3. 3. Bureaux d’informations hérités du passé Zones vierges de points d’informations 2. Information mal diffusée
  4. 4. 10% de la population passe dans les BIT 3. Fréquentation en baisse
  5. 5. Utiliser ces problématiques pour en faire un atout, une richesse, se différencier! Utiliser la marque de territoire nouvelle Les Gascons de Bordeaux
  6. 6. Les Estafettes Touristiques
  7. 7. Le terme « Estafette » définissait la fonction du militaire chargé de transmettre les messages écrits d’un camps (ou ligne de front) à l’autre. Ce sont aussi les fameuses camionnettes Renaud de marché qui parcouraient les villages et hameaux pour fournir les habitants en épicerie, boucherie, boulangerie, etc. On se rappelle des Klaxons qui retentissaient pour prévenir de leur arrivée.
  8. 8. Des Bureaux d’Information Touristique fixes et itinérants en Sud Gironde L’Office de tourisme de demain n’est plus un comptoir d’information fixe, mais un maillon incontournable pour une découverte optimale du Sud Gironde en allant à la rencontre du touriste. Les estafettes touristiques irradient le territoire chaque jour sur des points d’informations prédéterminés dans les villages BIT fixe
  9. 9. Allier modernité et tradition Visibilité accrue Adaptabilité permanente Facilité d’implantation Accroître l’originalité et la curiosité L’OT anime et renforce le lien entre touristes et prestataires
  10. 10. Perspectives d’évolution Les Estafettes Microcar

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