“MOOCs’ Next Phase:
Global System for
MOOCs Verified Credentials Recognition”
National University Technology Network (NUTN)
Board of Directors Presentation
MOOCs University (“MOOCs U”)
www.MOOCsUniversity.org
Augusto.Failde@MOOCsUniversity.org
2014

www.MOOCsUniversity.org
Table of Contents
I. Introductions
II. MOOC Criticisms
III. MOOCs by the Numbers
IV. “From America with MOOCs”
V. The MOOC Opportunity for the other 94%
VI. MOOCs University – www.MOOCsUniversity.org
VII. MOOCs University – Profile of Admission Applications from 58+ Countries

www.MOOCsUniversity.org
MOOCs University Overview
www.MOOCs.co
MOOCs Directory – Leading Online MOOC Provide Directory segmented by Market
Segment Served: Higher Education, K12, Verified MOOCs, & Others
&
www.MOOCsUniversity.org
MOOCs University – Organization of Record for serious MOOC students, regardless of
MOOC provider/platform
&
www.Twitter.com/MOOCsNews
One of the leading MOOC industry Twitter News feeds followed by an organically
grown audience of close to 800 mainly industry professionals

MOOC Petition
www.MOOCpetition.com
Join Us:
Sign & Share with Others
The MOOC Petition on “Change.org”
thru the link below:
www.MOOCpetition.com

“There’s a MOOC for that”
• http://www.moocs.co/Higher_Education_MOOCs.html -
– Higher Education MOOC Providers
• http://www.moocs.co/K-12_MOOCs.html
– K12 MOOC Providers
• http://www.moocs.co/Other_MOOCs.html
– Other MOOC Providers & MOOC Resources
• http://www.moocs.co/Credits_for_MOOCS__News.html
– ID Verified Certificate MOOCs by Price and Academic Subject Area

II. The Very “Vocal” MOOC Criticisms
“MOOCs are doomed”
“MOOCs will divide Society: Professors & Screens”
“Low Completion Rates”
“MOOC students are only reaching top 6%”
“Students don’t learn”
“Even one of the godfathers of MOOCs has given
up on MOOCs”
“Faculty are fearful of MOOCs”
“No Return on Investment on MOOCs”
And many more to come in many languages…..

www.MOOCsUniversity.org
II. MOOC Criticisms: MOOCs are for the Elite
http://www.scidev.net/global/education/news/survey-suggests-moocs-are-
failing-to-educate-the-poor.html
• Massive open online courses appear to reinforce the advantages of the
elite
• More than 80 % of MOOC students surveyed already had a college degree
• Better tech access and basic education may help MOOCs fulfil their
promise Educating the other 94%

www.MOOCsUniversity.org
II. “Mobile Phones to MOOCs”
http://blogs.worldbank.org/edutech/moocs-developing-countries
• “The first mobile phones I ever saw were toted around by rich people on
golf courses in North America.
• Now, 30 years later, mobile phones are celebrated as one of the truly
democratic technologies around, with the devices increasingly in evidence
in some of the poorest communities in the world”

www.MOOCsUniversity.org
III. 2014 – Total Number of MOOCs by Region
• As of April 4, 2014, there were a total of 2,230 MOOCs. 510 European MOOCs with Spain having the
most at 198 and UK at 92. 1,720 Non-European MOOCs with the majority being US MOOCs, but Arabic
and Chinese MOOC production to ramp up in 2014.
http://openeducationeuropa.eu/en/european_scoreboard_moocs

www.MOOCsUniversity.org
III. MOOCs by the Numbers
• MOOCs 1yr Unique Registered Users Growth:
– MOOCs Unique Registered users went from 3.6 million in 2012 to 9.7+
million in 2013
– In only 2 years, $200+Millions has been invested in developing MOOC
platforms (www.Parthenon.com)
• Number of MOOC courses from 200+ in 2012 to 1000+ in 2013 to 1533 by
February 3, 2014
(http://openeducationeuropa.eu/en/european_scoreboard_moocs)
• “Traditional higher education 29% ONLINE growth vs 1% in ON-GROUND”
(http://coil.psu.edu/)

III. Number of Users by some of the leading
MOOC Platforms
• http://www.washingtonmonthly.com/college_guide/blog/us_government_bans_coursera_in.
php Coursera (US), which has 21,000,000 million users in 190 countries
• http://www.insidehighered.com/quicktakes/2014/02/21/harvard-mit-launch-mooc-student-
visualization-tools edX (US) with more than 2,000,000 million users...
• http://about.futurelearn.com/blog/measuring-our-first-eight-courses/
– February 11, 2014 - Futurelearn (UK) 400,000 course sign ups from over 200,000
registered users in around four months. Six of our first eight courses hit their cap of
10,000. We’ve now removed the limit on places and are seeing nearly 30,000 learners
joining some of our latest MOOCs.
• http://techcrunch.com/2014/02/19/iversity-500k-sign-ups/
– February 19, 2014 – Iversity (Germany) European Online Education Startup, iversity,
Gets 500,000 Course Sign-Ups In First 4-Months

III. MOOCs & Return On Investment (ROI) for Universities, States, Governments and
Students
– MOOCs as International Student Recruitment (Online & On-Campus) Vehicles for US Government,
States & Universities:
• “International students’ spending in all 50 states contributed approximately $24 billion to the U.S.
economy” (http://www.iie.org/Who-We-Are/News-and-Events/Press-Center/Press-
Releases/2013/2013-11-11-Open-Doors-Data#.Ut6JFTMo7mR )
• BIS estimates that in 2011 education exports were worth £17.5bn to the UK economy
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/229844/bis-13-
1081-international-education-global-growth-and-prosperity.pdf
• Size of the potential digital education market in China estimated at £7.4 billion in 2012, which
represented a 22 % increase from the year before
(http://blog.britishcouncil.org/2013/10/15/digital-education-in-china/ )
• MOOCs Return on Investment (ROI) Example: Syracuse $28,500 MOOC returns $120,000 by
converting MOOC students into Paid International/US Students coming to study in New York.
Important to note that this is the ROI from only the “first offering” of this MOOC
(http://www.universitybusiness.com/article/there-business-model-moocs
• Over 70% of US MOOC providers students and/or inquiries are from International Students:
– 72+% of Coursera.org, largest MOOC platform, are international students.
– 71+% of edX.org, second largest MOOC platform, are international students.
– 70% of MOOCs University admission applications are from international students

www.MOOCsUniversity.org
III. MOOCs & Return On Investment (ROI) for Universities, States, Governments
and Students
– MOOCs-based Degree Programs:
• January 20, 2014 - Georgia Tech begins First MOOC-based Masters Degree Program
in Computer Science. 400 Students. $6,600 vs. $45,000 on campus for same
program – A MOOC savings of $38,400. If successful, they hope to expand and
offer more new MOOCs-based degree programs (http://wabe.org/post/georgia-
tech-begins-first-mooc-based-degree-program )
– MOOCs as cost-effective International Marketing/Branding vehicles for Universities,
States and Governments:
• 427,000 have taken Wesleyan MOOCs. “If we spent $25,000 to market Wesleyan
overseas, What would we get? Nothing“
(http://www.universitybusiness.com/article/there-business-model-moocs)
-

III. States & MOOCs
• http://www.nlga.us/conferences/federal-state-relations-meeting/2014-federal-state-relations-meeting-
agenda/ National Lieutenant Governors Association Federal-State Relations Meeting Agenda - “Technology
Issues in Today’s Headlines &Governing in the Information Age”…MOOCs
• http://www.lipscomb.edu/www/archive/detail/101/27838 - Tennessee MOOCs:
The MOOCs will be financed through a $571,000 grant from the Governor’s Innovation Fund of the
Tennessee Higher Education Commission, which funded the development of several other MOOCs
across the state in 2013. Increased development of MOOCs statewide is a part of Gov. Bill Haslam’s
“Drive to 55” initiative to enhance Tennesseans’ access to higher education.
• http://www.emissourian.com/local_news/union/article_ca4b6018-8e71-11e3-9062-001a4bcf887a.html
Feb 2014 - The state Chamber last week said it would like Missouri lawmakers to consider
expanding online learning. In the Jan. 31 report, the Chamber said the state should fund a
Statewide 100 percent online public school (MOOC School?)
• http://neatoday.org/2014/02/12/moocs-coming-to-a-high-school-near-you/
Last year, Florida Gov. Rick Scott signed a law calling for MOOCs to be in place for high school
students in 2015, and that those MOOCs provide credits that could be transferred to Florida
colleges

III. “MOOCs:
The Next Social Network”
• http://www.edtechmagazine.com/higher/article/2014/02/moocs-next-social-networking-platform
MOOCs: The Next Social Networking Platform. The HarvardX for Alumni initiative could pave the way
for exclusive MOOCs
• www.MOOC.org – Google & edX Open Source MOOC Platform Partnership. “Help educational
institutions, businesses and teachers easily build and host courses for the world to take”
• https://datasense.withgoogle.com/preview - Google MOOCs: Making Sense of Data
• www.linkedin.com and including MOOC work in user profile
• http://www.wired.co.uk/news/archive/2013-11/01/facebook-moocs Facebook could become a
distribution vehicle for MOOCs, says global policy chief
• http://edition.cnn.com/2014/02/24/business/facebook-pitches-online-education-rwanda/ Facebook
reveals online education app for Rwanda.

IV. “From America with MOOCs”
http://techpageone.dell.com/industries2/education/moocs-many-languages-
lead-expansion/#.Uwu0gDMo7Dd
• Multilingual MOOCs expand reach of U.S. idea
• U.S. phenomenon becomes international
• Increasingly the providers are teaming up with international partners to
provide original coursework in languages other than English
• Investments in MOOCs aid growth

www.MOOCsUniversity.org
IV. “From America with MOOCs”
• http://chronicle.com/blogs/wiredcampus/obama-proposals-for-colleges-highlight-online-
courses/45595 Obama Proposals for Colleges Highlight Online Courses/MOOCs.
– US State Department hosts “MOOC Camps” for online learners. State Department MOOC
Camps go Global http://eca.state.gov/programs-initiatives/mooc-camp
• http://www.france-universite-numerique.fr/moocs.html - France's MOOC Platform "FUN“ –
France Universite Numerique. French MOOCs
• http://www.scmp.com/lifestyle/family-education/article/1402415/massive-open-online-courses-
are-shaking-higher-education - China: Tsinghua launched its own platform, XuetangX.com to
deliver made-in-China MOOCs
• http://www.edraak.org/ - Arabic MOOCs Platform by Queen of Jordan Foundation to ensure that
the Arab world is at the forefront of educational innovation. Platform will broadcast the best Arab
professors to the region, offering original Arabic courses.
• http://chronicle.com/blogs/wiredcampus/quickwire-coursera-joins-with-foundation-to-offer-
moocs-in-spanish/49897?cid=wc&utm_source=wc&utm_medium=enexico – Carlos Slim
Foundation partners with Coursera to create Spanish MOOCs for Latin America and US Latino
Market. Will use 3000+ Telemex Computer centers.

www.MOOCsUniversity.org
IV. “From America with MOOCs”
New Zealand - http://oeruniversitas.org/ A “university” that will allow
students to study courses from 31 institutions around the world for free
online. Study online for free, using open educational resources. Get your
study credited towards an academic qualification, while paying significantly
reduced fees.
Spain (UniMOOC- http://unimooc.com/ ) and (MiriadaX -
https://www.miriadax.net/ )
Australia (Open2Study) – Australia Open University MOOC Platform.
Brazil (Veduca)
Rwanda - Kepler from GenerationRwanda is a Rwanda-based MOOC

IV. From Higher Ed to K12
to Vocational MOOCs to Religious MOOCs
a. France's MOOC Platform: http://edukwest.eu/france-puts-another-8-million-euro-fun-mooc-project/ … "5
million Euros will be invested in the Creation of MOOCs for Vocational Training"
b. China MOOC Platform K-12:
http://www.chinadaily.com.cn/china/2014-02/24/content_17300000.htm … SHANGHAI Education Commission
working to establish Online platform based on MOOC model for Primary/Middle school students
c. Israel MOOCs K12 Current Project with Ministry of Education:
http://paullmo.com/2014/01/moocs-in-secondary-school-an-incredible-project/ … In Israel, and in partnership
with the Ministry of Education, 700 High School students (9th/11th grades) taking two MOOCs, Georgia Tech
on Robotics & Rochester University on Astronomy..count towards their national high school degree
d. Arab MOOC Platform:
edraak.org - Arab MOOC Platform envisions showcasing Arab role models by broadcasting short MOOCs by
practitioners and professionals"
e. Christian MOOC Platform:
http://www.regent.edu/news_events/?article_id=1707&view=full_article Regent University, the preeminent
global Christian university launching LUXVERA™, meaning "light and truth," the new platform will offer high
quality, Christian higher education courses online to anyone with internet access.

V. The MOOC Opportunity:
The Verified Certificate MOOC Credential
• https://www.edx.org/verified-certificate - EdX has launched a verified Certificate
of Achievement to help you with this. Employers and schools sometimes want
proof of what you have achieved in an online course; a verified Certificate of
Achievement provides that proof.
• http://gigaom.com/2013/09/12/coursera-hits-1m-in-revenue-through-verified-
certificates/ - Coursera hits $1,000,000 M in revenue through verified certificates
from 25,000 signups
• https://www.futurelearn.com/about/how-it-works Futurelearn: Piloting features
that let you take Exams or Buy Statements of Accomplishment as Evidence of new
skills
• https://www.edx.org/xseries Earn an X Series Certificate from one of the top
institutions in the world. You must take and receive a Verified Certificate of
Achievement in each MOOC as outlined by the school

www.MOOCsUniversity.org
V. MOOC Game Changer -The $49 Dollar MOOC Credential
http://finance.yahoo.com/news/study-finds-elite-universities-verified-
061100790.html;_ylt=A0oG7hEYU9pSmTYAt5pXNyoA;_ylu=X3oDMTExZnZqcGozBHNlYwNzcgRwb3MDMQRjb2xvA2FjMgR2dGlkA
1VJQzFfMQ
The cost of getting a "Verified Certificate" credential
from Massively Open Online Courses (MOOCs) by
the World's leading Universities
at prices ranging from $25 to $195,
but averaging
$49 per course.

ID Verified Certificate MOOC: Coursera Example

ID Verified Certificate MOOC: edX Example

V. MOOCs impact on the global branding of Universities
• MOOCs creating new type of Global “Brand” Rankings with the
number of students enrolling and completing their MOOCs
• MOOCs creating global “Star” professors:
– Tenure, Recruitment, Higher Value of MOOC-proven Faculty.
• Universities starting to implement more “direct” control over their
MOOC ownership, enrollments, revenues/ROI, completion and Global MOOC
Brand Rankings:
– Universities starting to use multiple MOOC Platforms:
Coursera, edX, own, others, etc.

www.MOOCsUniversity.org
V. MOOCs – The Next Phase
https://medium.com/p/7d1792a19f5f
“There is no system of credit recognition between
different MOOC platforms
the way we know it for instance when you’re on an exchange
program with a foreign university..
Such a system would enable students to bring their
educational structures to the
Next Level”

VI. MOOCs University – Global System for MOOCs Credential Recognition”
www.MOOCsUniversity.org
MOOCs University provides “serious” MOOC students worldwide with a
central, permanent, and free University of Record home for all their
MOOC work, Transcripts, Assessments, Credentials, Credits, Student
Support Services, and MOOCs to Degrees/Certification pathways with
select number of Academic Partners - regardless of MOOC platform,
provider or language.

VI. MOOCs University Overview
The Serious MOOC Learner
Serious MOOC learners
initially defined as
Students requiring a MOOC Credential
and taking the optional
“Verified/Signature” MOOC Tracks,
or
the “Completion Certificate Tracks with
Skills Assessments Verification”

Requests for enrollment from 50 Countries
MOOCs University
USA
28.66%
India
16.61%
China
14.66% Australia
4.23%
UK
3.91%
Canada
3.58%
Brazil
Pakistan
2.28%
Japan
1.95%
South Africa
1.30%
11 Countries
.065%
Ghana
1.63%
39 Various Countries
0.33%
MOOCs University – Pre-Opening Admission Requests from 58+ Countries

What is the profile of the students from 58+ countries
applying for admission to MOOCs University?
MOOCs University
(“MOOCs U”)
www.MOOCsUniversity.org

MOOCs University - www.MOOCsUniversity.org
Profile of Admission Applications from students in over 44 Countries
– MOOCs University Admission Requests by Country:
• The USA is the largest single country-source of MOOC students, but
• 71% of students requesting admissions are from outside the United States with
India and China being the next two largest sources of student requests
– Which Academic Program Areas are they interested in?
• “26% in Business related areas and
• 24% in Computer Science/Engineering related areas”
– Why are they interested in MOOCs?
• “60% want to use MOOCs Towards a Degree and Working Professionals looking to
Update their skills”
– How did they learn about MOOCs University?
• “31% Referral by Friend/Family/College Counselor, or Teacher”
– What percentage have taken or are currently enrolled in MOOCs?
• “23%”

www.MOOCsUniversity.org
Which academic program areas are they interested in? (%)
“26 % in Business related areas and 24% in Computer Science/Engineering related areas”
1 1 1 1 1 1
2 2 2 2 2 2
3 3 3 3 3
4 4 4
6 6
7
15
19
0
2
4
6
8
10
12
14
16
18
20
Architechture
Audio
Literature
PublicHelth
SocialSciences
Travel
Chemistry
Commuications
Design
Humanities
Law
Phyics
Advertising
Biology&LifeScience
Economisc/Finance
IT
Languages
Art
Mathematics
MBA
Education
Engineering
Medicine
ComputerScience
Business&Management

www.MOOCsUniversity.org - A growing global MOOCs brand
Why are they interested in MOOCs? “60% want to use MOOCs Towards a Degree and Working
Professionals looking to Update their skills are the top two reasons cited.”
0
5
10
15
20
25
30
35
(%)

www.MOOCsUniversity.org - A growing global MOOCs brand
How did they learn about MOOCs University?
“36% via online search and 31% via referral by Friend/Family/College Counselor, or Teacher”
1 1 2
5 5
7 7 8
12
16
36
0
5
10
15
20
25
30
35
40

www.MOOCsUniversity.org
Have they taken MOOCs before?
“23% have taken or are currently enrolled in MOOCs”
6
17
77
0
10
20
30
40
50
60
70
80
90
Currently Enroll Y N

MOOCsUniversity.org