The Moving Target of Nutrition


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The Minnesota Agri-Growth Council Annual Meeting and Speakers Conference is the organization’s premier annual event, bringing together key stakeholders in the food and agriculture industry from Minnesota and the Upper Midwest. As part of this program, Annette Maggi with NuVal presented on the topic of Trends in Food Production and Marketing.

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  • The higher scoring foods are those that Michael Pollan promotes in his famous phrase: “Eat food, not too much, mostly plants”. We see this piece of advice a lot now with all these common disease issues that our nation is struggling against.He contends that most of what Americans now buy in supermarkets, fast food stores, and restaurants is not in fact food, and that a good practical tip would be to eat only those things that people of his grandmother's generation would have recognized as food. In most parts of the world, it’s easy to follow this advice, but in the US it’s harder because we have such a huge selection of foods in our grocery stores. Taking a look at families around the world and what they eat in a week, this is exactly what we see…
  • Then we get to the American family – and all of a sudden there’s all these processed foods that would be unrecognizable to a culture who mainly eats foods that are very close to their original form. Although Michael Pollen has put his health ideas out to the public so eloquently, it may be difficult to eat mostly plants for many people in the united states because we have such a complex food supply. With all these choices in the grocery store to navigate, it’s hard to know what foods have more nutritional value than others. That’s where NuVal comes in. NuVal can help guide families through this jungle of foods in a simple, quick method.Just to illustrate how complicated it can be to pick out healthier options, let’s take a look at an example
  • From DGA report
  • From DGA report
  • Shopper loyalty is an important issue in today’s economy. Offer nutrition services can increase the consumers loyalty to a store – both the shopper interested in wellness as well as the shopper interested in health management. There is definitely a business reason that retailers are getting in the game – differentiation of their brand, relationship with their consumers, etc. . .The tie to pharmacy can’t be underscored – retail pharmacists are playing a bigger and bigger role in helping consumers manage their diseases. More and more recognition of the tie between pharmacy and food.Clinics cropping up in grocery stores, too – Little Clinics, RediClinic offering weight management programs – tie to grocery is huge!
  • The Moving Target of Nutrition

    1. The Moving Target of Nutrition Annette Maggi, MS, RD, LD, FADA Sr. Director of Nutrition NuVal LLC
    2. “Eat food, not too much, mostly plants.” -Michael Pollan 2
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    7. Sounding the Alarm1990 1998 2010 Obesity Rates: 7
    8. The Quality of the Calories We Consume
    9. The Quality of the Calories We Consume• The AVERAGE ADULT (19+) gets 394 calories a day from beverages: – 114 from soda – 108 from alcohol (someone is getting my share on most days!) – 80 from fluid milk – 67 from 100% fruit juice and juice drinks – 26 from coffee and tea• KIDS aged 2-18 get 400 calories a day from beverages: – 162 from milk – 121 from soda – 112 from 100% fruit juices and fruit drinks – In kids age 14-18, soda, sports and energy drinks are the highest contributor of calories.
    10. Sweeteners: Natural vs. Added• Table sugar is the common, powdered white stuff. Structurally, it is called a disaccharide, a double sugar. In the body, it is broken down to 50% glucose and 50% fructose.• High fructose corn syrup (HFCS) has been more vilified than any other food ingredient and without solid reasoning. This sweetener is processed from corn, and is about 45-55% glucose and 45-55% fructose. While it has been suggested that HFCS has contributed to obesity, science does not support this claim.• Agave nectar typically comes from a blue agave plant, grown in the Southern part of the US, Mexico and northern South America. The starchy part of the plant is made into a slurry and then processed so the starch is converted to fructose and glucose. Agave nectar can range from 55-90% fructose with the remaining being glucose. It has been given a “health halo” as it’s perceived to be a natural sweetener.
    11. Sugars: Natural vs. Added
    12. The NuVal® AlgorithmNumerator ÷ Denominator = Score of 1 to 100 =
    13. Use of one algorithm allows shoppers to compareproducts both within a product category and across an eating occasion, even if in different areas of the store 14
    14. NuVal® Scores ClarifyCommonly Held Myths 15
    15. NuVal® Scores on Shelf Tags 16
    16. NuVal’s Reach Across the US IL CA, NV NY CO MA, CT, VT, N CA, NV H, NY, PA SD, NE, KS, WI MO, IA, MN, IL, WI MI, IN, IL, OH, MN KY TX MA, CT TX, AR, LA WI KY, VA, TN NY, PA 24 Pilot Stores NC, SC, VA in Lexington KY Pilot Program MO In Maryland and Ohio ®
    17. The Role of the Retailer in Health Promotion and Education
    18. Other Hot Topics in Nutrition• Food advertising to Kids• Gluten Free• Celebrity chefs