LinkedIn to a New Year Paul DeBettignies, Managing Partner
Background and Experience <ul><li>Over a decade recruiting in IT </li></ul><ul><li>Prominent blogger on Recruiting/HR, Car...
Why LinkedIn Matters <ul><li>Provides an online presence </li></ul><ul><li>Digital Rolodex </li></ul><ul><li>Allows you to...
LinkedIn can be used to find: <ul><li>Business partners  </li></ul><ul><li>Suppliers </li></ul><ul><li>Service providers <...
Getting started:  Creating and optimizing your profile
Headline <ul><li>Be specific about your location and industry </li></ul><ul><li>Use the “Headline” as a way to attract vis...
Real Time Updates <ul><li>This can be updated as frequently as you wish </li></ul><ul><li>Say what you are doing similar t...
Add your online places <ul><li>Default is “My Company” “My Website” “My Blog” </li></ul><ul><li>Edit to name your company,...
Who are you and what do you do? <ul><li>Summary = 30 second elevator pitch </li></ul><ul><li>Who you are, what you do, wha...
Online Resume <ul><li>This is your resume but without the worry of 1 or 2 page minimums </li></ul><ul><li>Be descriptive <...
Education <ul><li>Be sure to list schools, majors, activities in and out of the classroom </li></ul>
What interests you? <ul><li>What are your hobbies, interests, volunteer activities </li></ul><ul><li>This humanizes you </...
Your Groups and Associations <ul><li>Include personal and professional groups </li></ul>
Honors and Awards <ul><li>Include personal, professional, and volunteer nominations and awards </li></ul>
How to get in touch with you <ul><li>You may want to add a message </li></ul><ul><li>You may want to add your email addres...
Your Personal URL <ul><li>Personalize your URL </li></ul><ul><li>Add this to your email footer </li></ul><ul><li>When comm...
Groups <ul><li>You can belong to a maximum of 50 groups </li></ul><ul><li>Local, regional, (inter)national </li></ul><ul><...
Super Connectors <ul><li>Those with 500+ connections </li></ul><ul><li>Anyone with an email in their “Headline” is an open...
Who are your connections <ul><li>Current and former colleagues, bosses, vendors </li></ul><ul><li>Friends </li></ul><ul><l...
How to connect, 3 options <ul><li>When reading a profile you can send a request to connect, email address maybe required. ...
How to search for people <ul><li>Click “Advanced Search” </li></ul><ul><li>Here you can search people a number of ways inc...
How to search companies <ul><li>Click “Companies” tab and then “Companies Search” </li></ul><ul><li>Enter a company name <...
Use Google to search LinkedIn <ul><li>Your reach is only so big </li></ul><ul><li>Google indexes most personal and company...
LinkedIn Tips <ul><li>Create a specific email address for your LinkedIn account </li></ul><ul><li>Archive unwanted or unkn...
<ul><li>Look at your profile, would you want to connect with you? </li></ul>
Thank You! <ul><li>Paul DeBettignies </li></ul><ul><li>[email_address] </li></ul>
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LinkedIn to a New Year

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LinkedIn to a New Year

  1. 1. LinkedIn to a New Year Paul DeBettignies, Managing Partner
  2. 2. Background and Experience <ul><li>Over a decade recruiting in IT </li></ul><ul><li>Prominent blogger on Recruiting/HR, Career and Business topics </li></ul><ul><li>Co-Founder and Coordinator of Minnesota Recruiters </li></ul><ul><li>Contributor to RecruitingBlogs.com </li></ul><ul><li>Creator of BeYourOwnHeadhunter.com </li></ul>
  3. 3. Why LinkedIn Matters <ul><li>Provides an online presence </li></ul><ul><li>Digital Rolodex </li></ul><ul><li>Allows you to “see” your network </li></ul><ul><li>Promote yourself and lets people </li></ul><ul><li>“get to know you” </li></ul><ul><li>Local, regional, international reach </li></ul>
  4. 4. LinkedIn can be used to find: <ul><li>Business partners </li></ul><ul><li>Suppliers </li></ul><ul><li>Service providers </li></ul><ul><li>Subject matter experts </li></ul><ul><li>Clients </li></ul><ul><li>Employees </li></ul><ul><li>Jobs </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Old friends and connect virtually with new ones </li></ul><ul><li>Information on people you are meeting with </li></ul>
  5. 5. Getting started: Creating and optimizing your profile
  6. 6. Headline <ul><li>Be specific about your location and industry </li></ul><ul><li>Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for </li></ul>
  7. 7. Real Time Updates <ul><li>This can be updated as frequently as you wish </li></ul><ul><li>Say what you are doing similar to Facebook, Twitter </li></ul><ul><li>This will show in your connection’s “Network Updates” </li></ul>
  8. 8. Add your online places <ul><li>Default is “My Company” “My Website” “My Blog” </li></ul><ul><li>Edit to name your company, name of website, etc </li></ul><ul><li>More click through’s when sites are named </li></ul>
  9. 9. Who are you and what do you do? <ul><li>Summary = 30 second elevator pitch </li></ul><ul><li>Who you are, what you do, what you are interested in </li></ul><ul><li>Specialties can be used as keywords and acronyms specific to your industry </li></ul>
  10. 10. Online Resume <ul><li>This is your resume but without the worry of 1 or 2 page minimums </li></ul><ul><li>Be descriptive </li></ul><ul><li>Include keywords and acronyms (again) where appropriate </li></ul>
  11. 11. Education <ul><li>Be sure to list schools, majors, activities in and out of the classroom </li></ul>
  12. 12. What interests you? <ul><li>What are your hobbies, interests, volunteer activities </li></ul><ul><li>This humanizes you </li></ul><ul><li>This gives others the ability to find common interests with you </li></ul>
  13. 13. Your Groups and Associations <ul><li>Include personal and professional groups </li></ul>
  14. 14. Honors and Awards <ul><li>Include personal, professional, and volunteer nominations and awards </li></ul>
  15. 15. How to get in touch with you <ul><li>You may want to add a message </li></ul><ul><li>You may want to add your email address </li></ul><ul><li>Interested In = who you are looking to connect with </li></ul>
  16. 16. Your Personal URL <ul><li>Personalize your URL </li></ul><ul><li>Add this to your email footer </li></ul><ul><li>When commenting on web sites, blogs, industry leave this URL for people to find you. </li></ul><ul><li>Include it when signing up for events </li></ul>
  17. 17. Groups <ul><li>You can belong to a maximum of 50 groups </li></ul><ul><li>Local, regional, (inter)national </li></ul><ul><li>Industry </li></ul><ul><li>Special interest and causes </li></ul><ul><li>College and school alumni </li></ul><ul><li>Increases the size and scope of your network </li></ul><ul><li>Create a group - Free </li></ul>
  18. 18. Super Connectors <ul><li>Those with 500+ connections </li></ul><ul><li>Anyone with an email in their “Headline” is an open networker. They will accept all invitations. </li></ul><ul><li>LIONS, TopLinkedIn.com, MyLinkNetwork </li></ul><ul><li>Most Recruiters are open networkers </li></ul><ul><li>This can be a quick way to grow your network. </li></ul><ul><li>One caution: Many will include you in their newsletters or other infrequent email </li></ul>
  19. 19. Who are your connections <ul><li>Current and former colleagues, bosses, vendors </li></ul><ul><li>Friends </li></ul><ul><li>College/school connections </li></ul><ul><li>Recruiters </li></ul><ul><li>People in this room </li></ul>
  20. 20. How to connect, 3 options <ul><li>When reading a profile you can send a request to connect, email address maybe required. </li></ul><ul><li>Click “Add Connections” </li></ul><ul><li>Here you can add a small number of connections at a time. </li></ul><ul><li>Here you can also upload your email address book </li></ul>
  21. 21. How to search for people <ul><li>Click “Advanced Search” </li></ul><ul><li>Here you can search people a number of ways including keywords, company, location and industry </li></ul>
  22. 22. How to search companies <ul><li>Click “Companies” tab and then “Companies Search” </li></ul><ul><li>Enter a company name </li></ul><ul><li>Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there </li></ul>
  23. 23. Use Google to search LinkedIn <ul><li>Your reach is only so big </li></ul><ul><li>Google indexes most personal and company profiles </li></ul><ul><li>Start with this search string in Google </li></ul><ul><ul><li>Site:LinkedIn.com (enter keywords) </li></ul></ul><ul><ul><li>You will need to “play” with words, phrases, “”, like you would usually do on any Google search </li></ul></ul>
  24. 24. LinkedIn Tips <ul><li>Create a specific email address for your LinkedIn account </li></ul><ul><li>Archive unwanted or unknown connection requests </li></ul><ul><li>5 I Don’t Knows can get you in trouble with LinkedIn </li></ul><ul><li>3,000 Invitations allowed (can request for more) </li></ul><ul><li>Personalize invitations or create your own templates. LinkedIn templates are boring. </li></ul><ul><li>Write recommendations </li></ul><ul><li>Participate in Questions & Answers </li></ul>
  25. 25. <ul><li>Look at your profile, would you want to connect with you? </li></ul>
  26. 26. Thank You! <ul><li>Paul DeBettignies </li></ul><ul><li>[email_address] </li></ul>

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