Case study –Lahdelman Leipomo– use of Enterprise Cultural Heritage The aim of this case study is to provide you with an example of Enterprise Cultural Heritage training material use by Lahdelman Leipomo Oy. This work is licensed under Creative Commons Attribution 3.0 Unported License.
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Long established bakery The Lahdelman Leipomo bakery was established by Sulo Lahdelma in 1919 in Tampere. The bakery had retail shops and cafes in many locations around the town making its products well-known to residents of Tampere. The bakery was owned by the same family until recent times, for the past year it has been under new ownership. The bakery no longer has any retail shops of its own. Instead it specialises mainly in cakes and confectionery for the business to business market. It also supplies two big departments store chains in Finland and a new retail shop/cafe is under consideration. At the moment the company employes about 20 people. 3
Accumulation of enterprise cultural heritage A lot of enterprise cultural heritage (ECH) has been accumulated during the nearly one hundred years of the bakery’s life. There are old photographs, books of recipes, old certificates of mastership – and of course traditional products as well as their names and production methods still around from the past. But they are not used very effectively in today’s business. 4
Highlighting experience and good reputation ”The representative of the project contacted me at a good moment. We are about to start a project that aims to re-design our graphic instructions as well as our website. I have been thinking the ways to highlight our experience and good reputation more effectively, and making the history and the past more evident to the consumers serves that purpose well” Tapio Rajala, CEO Lahdelman Leipomo. 5
Relevant training materials After a short introduction to the ECH training materials, the importance of the topic becomes even more apparent to Mr. Rajala . The company believes that the most relevant modules to the company are brand management, change management and heritage management, in that order. Mr. Rajala sees the knowledge of the materials being needed both for marketing and HR. There is also a handful of employees who will most probably be trained using the materials. 6
Find out more….. Visit Lahdelman Leipomo at http://www.lahdelmanleipomo.fi/ If you would like to access the free training material and read case studies on the use of ECH visit the project website at: www.enterpriseculturaleheritage.org 7
DisclaimerThe content included in this training material has been compiled by the MNEMOS project teamfrom a variety of sources. The MNEMOS project team reserves the right to change the terms andconditions of use of this training material without notice and any time. The training material isproduced for educational purposes only and does not offer legally binding advice. The trainingmaterial as well as the www.enterpriseculturalheritage.org website are made available “as is” and“as available”.MNEMOS project team makes no representation and does not warrant:a) That the information selected for the training material and the website iscomprehensive, complete, verified, organised and accurate;b) That it is licensed by the copyright or database right owner of any third party content to includeor reproduce such content in this training material and the website;c) That the training material and the website will be uninterrupted and error-free; andd) That the server from which the training material and the website is available is free of virusesor bugs.This work is licensed under Creative Commons Attribution 3.0 Unported License.
End of Case Study in Enterprise Cultural Heritage (ECH) Management useTo leave the maximised screen press the ESC button on your keyboard.What would you like to do now?You can learn more about ECH at www.enterpriseculturalheritage.orgGet certified http://training.enterpriseculturalheritage.orgJoin Open Learning Community - Enterprise Cultural Heritage LinkedIn group.Contribute to ECH Wikipedia page http://en.wikipedia.org/wiki/Enterprise_Cultural_Heritage 9