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To Tweet Or Not To Tweet


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A presentation for Sterling Hall faculty & staff on how Advancement Offices in Schools use Social Media.

Published in: Education, Business, Technology
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To Tweet Or Not To Tweet

  1. 1. "To tweet or not to tweet" Social Media and Advancement August 31, 2009
  2. 2. The Preamble I am not a techy, I am an interested party. It is about the journey.
  3. 3. CAISAP National Conference January 2009 <ul><li>Plenary on Social Media – a panel of techies, an audience of wide-eyed fundraisers, a fantastic discussion that lasted 3 days… </li></ul><ul><li>Many Schools’ Social Media presence has evolved since then. </li></ul>
  4. 4. Why use Social Media? We have a website. <ul><li>Two-way communication </li></ul><ul><li>Transparency </li></ul><ul><li>Meet constituents on their turf </li></ul><ul><li>Powerful testimonials </li></ul><ul><li>Sharing </li></ul>
  5. 5. What is Social Media?
  6. 9. How do Advancement Offices Use Social Media? <ul><li>Alumni Relations </li></ul><ul><li>Parent Relations </li></ul><ul><li>Event Publicity </li></ul><ul><li>Admissions / Marketing </li></ul><ul><li>Communications at large </li></ul>
  7. 10. What are they up to at that School? <ul><li>Schools surveyed: </li></ul><ul><li>Balmoral Hall (MB), Pickering College (ON), Greenwood (ON), Upper Canada College (ON), The York School (ON), Trafalgar (QC), St John's (BC), St Michaels University School (BC), Albert College (ON) </li></ul>
  8. 11. How do people know where to find a School’s Social Media Goodies?
  9. 12. Good Old Fashioned Web Surfing <ul><li>Search functions within Facebook, LinkedIN, Twitter </li></ul><ul><li>Google or other web search engine </li></ul><ul><li>“ Friends” or “Connections” or “Tweeps” who are are linked to you and are linked to a School you wish to know more about </li></ul><ul><li>Email signatures: Angie Foster Manager, Common Ties & Alumni Programs Upper Canada College (416) 488-1125, dial 1 and then ext. 3357 **OLD BOYS**  Follow UCC Community on Twitter http:// </li></ul>
  10. 13. Trafalgar School for Girls – Alumnae Group on Facebook
  11. 14. Facebook : From Groups to Fan Pages
  12. 15. Networking for Alumni: Groups on Linked IN
  13. 16. CIS on LinkedIN
  14. 17. My connections on LinkedIN
  15. 18. I’m on Twitter
  16. 19. Albert College’s Twitter Feed
  17. 20. A leader
  18. 21. Ridley College – New Rink
  19. 22. What cool things are Schools doing now or planning? <ul><li>It is early days in Canada: </li></ul><ul><li>Find lost Alum </li></ul><ul><li>Hiring an ECommunications Specialist </li></ul><ul><li>Podcasting school events </li></ul><ul><li>New ECommunities </li></ul><ul><li>Using Social Media to link to pictures or stories on their School website </li></ul>
  20. 23. What cool things are Schools doing now or planning? <ul><li>In the US, they are way ahead: </li></ul><ul><li>252 fans in 5 days (parents, students and alumni) </li></ul><ul><li>An ad campaign using testimonials solicited via Facebook and Twitter </li></ul><ul><li>Admissions inquiries via Facebook Fan Pages </li></ul>
  21. 24. It is all about sharing
  22. 25. Sharing …
  23. 26. Finally some collective wisdom <ul><li>Relinquish control. </li></ul><ul><li>Start somewhere. </li></ul><ul><li>Learn from the early adopters. </li></ul><ul><li>It isn’t a passing fad… not yet anyways. </li></ul><ul><li>The medium may change but the desire to interact instead of read online is here to stay. </li></ul>
  24. 27. At SHS… <ul><li>New ECommunity </li></ul><ul><li>SI – You Tube video: http:// =U56xwRn78YA </li></ul>
  25. 28. Light browsing for other interested parties <ul><li>“ Brave New World of Digital Intimacy” New York Times (Sep.5, 2006) - </li></ul><ul><li>Twitter in Plain English - </li></ul><ul><li>Social Networking in Plain English - </li></ul><ul><li>Key Facebook strategies for everyone - </li></ul><ul><li>Justin Medved’s Blog (The York School) - </li></ul><ul><li>Social media use for not for profits - http:// / </li></ul><ul><li>Education & Technology Blog by Educators - </li></ul><ul><li>Social Media News and Tips – </li></ul>