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MGMT 302-VL2
Creativity
Individual Creativity Domain-relevant skills Creativity-relevant skills Task Motivation
Domain-relevant   Skills, knowledge, and talent people    have in a particular area    (artists, architects, engineers, s...
Creativity-relevant   Cognitive styles that encourage    creativity and knowledge about creativity    techniques     Cog...
Task Motivation   Intrinsic Motivation
Group Creativity Strengths Problems     Cognitive interference     Social inhibitors
Organizational Environment   What do organizations need to do to    incorporate individual and group    creativity?     ...
Techniques Brainstorming Brainwriting Nominal group technique
Brainstorming   Four Basic Rules     Criticisms are strictly forbidden     Free thinking and wild notions are      enco...
Nominal Group Technique Great to use when there are vocal group  members When some group members would  rather not vocal...
Brainwriting   Similar to brainstorming except ideas    are written down and built upon    anonymously
Multiple-Stage CreativityApproaches               Uses a time buffer               Eliminates the “on                the...
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Creativity

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Creativity

  1. 1. MGMT 302-VL2
  2. 2. Creativity
  3. 3. Individual Creativity Domain-relevant skills Creativity-relevant skills Task Motivation
  4. 4. Domain-relevant Skills, knowledge, and talent people have in a particular area (artists, architects, engineers, surgeons, etc)
  5. 5. Creativity-relevant Cognitive styles that encourage creativity and knowledge about creativity techniques  Cognitive styles
  6. 6. Task Motivation Intrinsic Motivation
  7. 7. Group Creativity Strengths Problems  Cognitive interference  Social inhibitors
  8. 8. Organizational Environment What do organizations need to do to incorporate individual and group creativity?  Hire creative people  Use group creativity effectively  Establish organizational climates that promote creativity
  9. 9. Techniques Brainstorming Brainwriting Nominal group technique
  10. 10. Brainstorming Four Basic Rules  Criticisms are strictly forbidden  Free thinking and wild notions are encouraged  Numerous ideas are sought  Combining & building on the ideas of others is good http://www.youtube.com/watch?v=5tS9aZhB9c s
  11. 11. Nominal Group Technique Great to use when there are vocal group members When some group members would rather not vocalize ideas When the issue is controversial When the group doesn’t always generate multiple ideas as a whole
  12. 12. Brainwriting Similar to brainstorming except ideas are written down and built upon anonymously
  13. 13. Multiple-Stage CreativityApproaches  Uses a time buffer  Eliminates the “on the spot” expectation of creativity in groups

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