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Webinar Video: Acquire, Engage, Convert & Optimize! A Best Practice Case Study


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With some analysis predicting that 80% of all global web traffic will come from mobile devices in less than 5 years, it has never been more important for businesses to embrace and optimize the mobile channel fully. Hosted by OpenMarket, this 60-minute webinar with Sky Bet (a division of BSkyB) will discuss how they have integrated mobile across their marketing mix and are using mobile to acquire, engage, and convert new customers, and optimize their business processes. The webinar will also see how mobile engagement compares to other methods of marketing, using results drawn from recent Sky Bet campaigns.

This webinar will demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency. Participants of this webinar will learn:

• How can you “turn heads” in a crowded marketplace
• How SMS and MMS compares to other marketing methods
• Using mobile for acquisition, retention, revenue generation, brand loyalty and more
• Mobile strategies for a distinct competitive advantage
• A run through and analysis of real time results, with comparisons and case studies
• Trends in the gaming and gambling industry, what we can learn from them
• Optimization best practice: strategies, implementation, testing and analysis
• How mobile can address the unique challenges and opportunities in todays “instant” market

Who can benefit:

• C Level executives – Learn how using mobile for acquisition, retention, revenue generation and brand loyalty can support your long term business strategy
• IT VPs /Directors/Managers – Learn the best approach to deploying mobile across multiple business units
• Business owners – Understand how best to engage with consumers using mobile across the entire customer lifecycle

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Oisin Lunny, Senior Market Development Manager, OpenMarket
James Lakie, Optimisation Lead, Sky Betting and Gaming, a division of BSkyB

Original Air Date:
January 28, 2014

Published in: Marketing
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