This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear