Mobile Marketing Association South Africa Intro

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Introduction to members and benefits of the Mobile Marketing Association South African Council.

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  • Our members, active in South Africa spanglobal, regional, African and South African players. They represent all aspects of the mobile value chain from Operators, Platform Service Providers, Media/Creative and Digital Agencies, Media and Ad Networks, Publishers and Broadcasters to Research companies and brands and marketers in all segments of the industry.
  • Mobile Marketing Association South Africa Intro

    1. 1. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 1 Nothing Gets Marketers Closer to their Consumers than Mobile Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. It is time to reimagine marketing with mobile leading the charge. Every Moment is Mobile.
    2. 2. About the MMA SA With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 2
    3. 3. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 3 The Role of Mobile in the Marketing Mix Traditional ATL BTL Direct / CRM Digital Social Mobile Marketing • Service • Loyalty • Rewards • Social • mCommerce • mCRM • Up-sell • Cross Sell • Mobile Advertising • Direct Response • Permission Marketing • Mobile Internet • Games • Branded Utilities • Community Brand Building Acquisition RetentionGrowth
    4. 4. The Mobile Marketing Association The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. Leadership • Code of Conduct • Standards & Guidelines • Training & Education Promotion • Awards • Events • Networking Access • Case Studies • Best Practices • Research and Insights Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 4
    5. 5. MMA SA Members Q3 2013 Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 5
    6. 6. South Africa: Leading the Mobile Revolution Globally 2009, 2010 & 2011 Global and EMEA Winners 3 Gold's, 2 Silvers 5 EMEA Regional Awards • Lead Generation / Direct Response / Conversion • Use of Mobile Social Media • Messaging • Social Impact / Not For Profit • Relationship Building / CRM Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 6
    7. 7. The Mobile Medium 2013 Size Use Audience Growth Trends Opportunity Q3 2013 Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 (AMPS Review sponsored by SilverstoneCIS.com) 7 In 2010 MMA members work shopped the structure of the AMPS Questionnaire with SAARF – 2011AB and 2012AB is the result. We’ve over-coded AMPS data, and got a completely new perspective of the mobile medium in South Africa We’re beyond the point where the question is if mobile should form part of your marketing mix… In this update we can start to see some trends.
    8. 8. Based on AMPS 2012AB, in South Africa’s adult population today… There are more than twice as many cellphones as there are TV sets (31.8m vs 15.9m) There are 4.6 times more households with a cellphone than a computer 68% of e-mails are sent and received from a cellphone (was 53% in 2011) SMS text messaging is used by 3 times more people than email There are 7.2 times more homes with cellphones than landline telephones (was 6.7x in 2011) 5.2x more cell subscribers than fixed Internet users – 86% of internet accessed is via mobile (was 4.9x in 2011) Q3 2013 Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 (AMPS Review sponsored by SilverstoneCIS.com) 8 4.6 x2 x 7.2 x 68% 3 x 5.2 x
    9. 9. Mobile Penetration  29.561m Cellphone owners  14.843m use Voice/SMS/USSD only  14,871m use Mobile Internet and Data based services  153,000 people use mobi data but do not own their own cellphone  99% of mobile data users also use SMS/USSD functions  14,642m mobile data users, also use SMS/USSD functions  86% of internet users in SA access the internet via mobile technology  Only 33% of SA access the internet via a computer  5.1m use both Over coding used to ascertain these figures- see Appendix Q3 2013 Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 (AMPS Review sponsored by SilverstoneCIS.com) 9 29.6m Individual Cellphone Owners 35m SA Adult Population (15 years and older) 14.8m Use Voice, SMS & USSD only 95% Mobile Phone Penetration in Households 85% 95% 14.8m Mobile Data Penetration 85% or 29.6m adults directly targetable through mobile marketing and advertising 95% of adults can respond to marketing and advertising through mobile 50% 50%
    10. 10. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 10 Mobile compared to SA Mass Media 33803 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Millions Radio TV DVD DSTV/ MNET/ Top TV Landline telephone Cellphone Computer Internet Internet - mobile 2009 Inflection: Mobile became the most pervasive mass media in South Africa
    11. 11. Leadership of committees, councils and boards to keep your company at the forefront of industry Efficiency and operational excellence through the development of guidelines and best practice to reduce the friction and help make it easier for buyers and sellers alike. Access to MMA products, data, initiatives, & networking to help you make better decisions. Promotion of member products, services and solutions to raise awareness, generate more leads and business for your company Influence to shape the future of the industry Advanced Insight via MMA products, data, initiatives and research; helping members build your understanding of the marketplace and make better business decisions Networking via MMA initiatives and events help support members to find business partners and customers. MMA Membership The benefits of membership Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 11
    12. 12. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 12 Local Contact Details Candice Goodman Chairperson MMA SA +27 83 326 2461 Candy@mo-b.co.za Raymond Buckle Chair Emeritus MMA SA +27 11 326 1000 Raymond@silverstonecis.com Visit www.mmasa.org Email info@mmasa.org Mpho Mothapo Marketing Manager +27 82 556 5556 Mpho.Mothapo@MMAGlobal.com Kim Risi Member Support Manager +27 83 468 9360 Kim.Risi@MMAGlobal.com

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