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Media Logic consistently monitors credit card acquisition efforts, and we’ve been noting a resurgence in referral campaigns. This tactic – also known as member-get-member – has been around for some time, but we’re seeing the traditional paper-based execution giving way to more sophisticated, effective digital campaigns. This transition delivers a range of enhancements to member-get-member campaigns, allowing them to be more interesting, personalized and, as a result, more effective.
Here, our financial services marketing team provides a quick status of the referral approach to acquisition (including its premise and origin), along with highlights of member-get-member tactics in campaigns being executed top brands.