Social Media & Business Marketing


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Free white paper about social media for business marketing.

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Social Media & Business Marketing

  1. 1. Social Media & Business Marketing
  2. 2. What is Social Media? Wikipedia : “ Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”
  3. 3. Why is Social Media Important? Consumers are blocking traditional advertising messages
  4. 4. <ul><li>Facebook has more than 350 million active users, 50% log-in every day. </li></ul><ul><li>The average Facebook user has 130 friends </li></ul><ul><li>Spends almost an hour a day on Facebook </li></ul><ul><li>Becomes a fan of two pages each month </li></ul><ul><li>More than 65 million Facebook users access through mobile devices </li></ul><ul><li>35 – 54 year olds are the fastest growing user segment on Facebook </li></ul><ul><li>The 55+ demographic is not far behind! </li></ul>Go Where Your Customers Are!
  5. 5. <ul><li>Twitter use has exploded to 18 million users </li></ul><ul><li>Average user age is 31 </li></ul><ul><li>Twitter users are more likely to use a cell phone to go online </li></ul><ul><li>Active technology users for communication and information gathering </li></ul><ul><li>Becoming more mainstream as celebrities (Shaq & Oprah) continue to join </li></ul><ul><li>80% of Twitter use is done via cell phone. (Imagine the implications!) </li></ul>Go Where Your Customers Are!
  6. 6. <ul><li>45 million users </li></ul><ul><li>80% of businesses use LinkedIn as their primary hiring tool </li></ul><ul><li>Average age of LinkedIn users is 41 </li></ul><ul><li>Average household income is more than $100,000 per year </li></ul>Go Where Your Customers Are!
  7. 7. Go Where Your Customers Are! <ul><li>YouTube is the second largest search engine in the world </li></ul><ul><li>Videos can be shared and embedded on other sites (like </li></ul><ul><li>Facebook & your website) </li></ul><ul><li>51% of users visit weekly or more. </li></ul>
  8. 8. Social Media Marketing Benefits <ul><li>Social Media enables rapid sharing of information </li></ul><ul><li>Turns your customers into brand evangelists </li></ul><ul><li>Helps your search engine rankings improve </li></ul><ul><li>Promotes your blog and web presence </li></ul><ul><li>Is easy to learn and very affordable </li></ul>
  9. 9. What Customers Think … 56% of Americans feel a stronger connection with and better served by companies they are able to interact with on social media 93% of Americans believe a company should have a presence in social media 85% of them believe the company should also interact with consumers via social media
  10. 10. How to Use Social Media <ul><li>Start conversations </li></ul><ul><li>Ask questions </li></ul><ul><li>Pay attention to what people </li></ul><ul><li>are saying </li></ul><ul><li>Share information </li></ul><ul><li>Respond to others </li></ul>Listen, Speak, Respond
  11. 11. Social media enables word of mouth recommendations on a grander scale than ever before. What was mainly limited to close friends and family can now be shared across the world – instantly! Social Media is Word of Mouth
  12. 12. Need Help? That’s what we’re here for Stepping into social media is an important and exciting step for your business. I hope this guide will help you get started. I know your time is in short supply, but I think you’ll agree that building relationships is worth the investment. Let me help you make the most of your efforts. I’ll be your guide through the process, think of me as your helping hand. If you’re interested in learning more about using social media for your business, call Sam today at 507-281-3490