Europe’s Fastest Growing Online Market Research Agency <ul><ul><li>Established in 1999  </li></ul></ul><ul><ul><li>150+ Re...
iHUT © In Home Evaluation of your Prototypes iHUT©
<ul><li>More Valuable Insight    The natural environment of the home, with the benefits of a quantified result, offering ...
iHUT© Once your respondents have evaluated the concept, we deliver the product to them, so that they can prepare and use/c...
After the consumption, respondents fill in a second online survey that evaluates the product performance.  Product Placeme...
We report clear findings on the performance of your product and detailed recommendations to ground your go-to-market strat...
<ul><li>iHUT is executed at a late stage of the design process </li></ul><ul><li>We can still work with blind and/or unbra...
End Slide New Product Development & Innovation UK Contact : Chris Kingsland + 44 (0) 20 3178 6277 Direct + 44 (0) 7958 332...
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MetrixLab Testing Your Product In Their Homes

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We provide the most powerful suite of on-line tools and in home testing, for a successful Innovation and Shopper Research functions.

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  • This will include a sensory evaluation i.e. appearance, smell, colour and extensive taste diagnostics Includes usage and/or preparation evaluation It will include the opinion of other family members and/or guests.
  • MetrixLab Testing Your Product In Their Homes

    1. 2. Europe’s Fastest Growing Online Market Research Agency <ul><ul><li>Established in 1999 </li></ul></ul><ul><ul><li>150+ Research professionals </li></ul></ul><ul><ul><li>200+ Leading clients </li></ul></ul><ul><ul><li>Projects in more than 50 countries worldwide </li></ul></ul><ul><ul><li>Offices in Hamburg, Rotterdam, London, Madrid, Paris and New York </li></ul></ul><ul><ul><li>European panel of 850.000 consumers and global access (GER: 130.000) </li></ul></ul>iHUT©
    2. 3. iHUT © In Home Evaluation of your Prototypes iHUT©
    3. 4. <ul><li>More Valuable Insight  The natural environment of the home, with the benefits of a quantified result, offering truly qualitative insights </li></ul><ul><li>Live Testing of your core Premise  There is no better way to test whether the core features of the product resonate with its target consumer, than have them try it at home </li></ul><ul><li>Customised Questioning, with U&A Methodology  </li></ul><ul><li>Feedback and opinions from all present, from your questions </li></ul><ul><li>Advanced Sensory Responses  Focus on appearance, colour, smell, taste, authenticity etc. </li></ul><ul><li>Proven Methodology  Already in use with major FMCG’s Globally </li></ul>Benefits - IHUT © Helps you shape your go-to-market strategy iHUT©
    4. 5. iHUT© Once your respondents have evaluated the concept, we deliver the product to them, so that they can prepare and use/consume it in the home Product Placement in the Home
    5. 6. After the consumption, respondents fill in a second online survey that evaluates the product performance. Product Placement in the Home – Your Feedback iHUT©
    6. 7. We report clear findings on the performance of your product and detailed recommendations to ground your go-to-market strategy IHUT Project Review & De-Brief to You iHUT© <ul><li>All IHUT results are thoroughly and holistically analysed </li></ul><ul><li>Clear recommendations on how to optimize your prototype </li></ul><ul><li>Your wording and your visual </li></ul><ul><li>The Packaging </li></ul><ul><li>Key claims - to assist further, with your communication strategy </li></ul>
    7. 8. <ul><li>iHUT is executed at a late stage of the design process </li></ul><ul><li>We can still work with blind and/or unbranded products </li></ul><ul><li>As an option, we can include a shelf or preference test to establish competitive strength and/or feature desirability ranking questions </li></ul><ul><li>Recommended sample size is n=150 (monadic design) </li></ul><ul><li>Top-line results are typically available in 3 weeks and full results in 5-6 weeks </li></ul>iHUT Project Specifications iHUT©
    8. 9. End Slide New Product Development & Innovation UK Contact : Chris Kingsland + 44 (0) 20 3178 6277 Direct + 44 (0) 7958 332 764 Mobile [email_address]

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