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Mp3 chap 1 - environnement entreprise

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Diaporama MP3 CHAP 1

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mp3 chap 1 - environnement entreprise

  1. 1. MP3 – L'entreprise dans son environnement Chapitre 1 – Macro et Micro environnement de l'entreprise MP3 – Chap 1 M. LAVAT
  2. 2. 1 - Le Macro environnement Macro Environnement Social, économique, démograpique Politique et juridique Socio-Culturel Technologique Le macro-environnement regroupe les facteurs qui influencent la situation de l'entreprise sur son marché en faisant évoluer son offre et sa demande, mais de façon exogène (extérieur). Ce sont donc des facteurs sur lesquels l'entreprise ne peut influer, qu'elle ne peut manipuler, mais qu'elle doit anticiper car ce sont des sources d'opportunités comme de menaces.
  3. 3. 1.1 - L'environnement social, économique et démographique Influence de la demande . consommation . épargne . crédit . répartition du budget des ménages Influence de l'offre . coûts de production . coûts de commercialisation Influence de la démographie . taux de croissance de la population . répartition des classes d'âge . répartition sur le territoire Influence du facteur travail . taux de chômage . évolution de la population active (quantité) . répartition de la population active par secteur
  4. 4. 1.2 - L'environnement socio-culturel Grandes tendances de consommation . santé . écologie . sécurité . temps Sous cultures . information (TV, presse, internet) . musique (rap, techno, ...) . lieu de vie (Paris / province, ville / campagne) . études, milieu professionnel Grandes tendances d'opinion . vérification de la qualité des produits par les distributeurs . mise en place de labels de qualité
  5. 5. 1.3 - L'environnement Technologique Les technologies évoluent très vite et bouleversent à la fois l'offre et la demande de produits. Elles sont évidemment une source d'opportunités pour les entreprises qui basent leur stratégie marketing sur l'innovation, mais constituent une menace pour les entreprises suiveuses. ● Ex : la 4G pour la teleponie mobile ou le 4k pour les écrans ● Ex : développement de l'usage d'internet... le E-Commerce, les Drives) ● Ex : la disparition de certains produits (TV couleur, TV noir et blanc)
  6. 6. Communication . publicité mensongère . publicité comparative . loi Evin (alcool et tabac) . restrictions selon les médias 1.4 - L'environnement politique et juridique Commercialisation L'environnement politique et juridique va avoir une incidence sur les modes de commercialisation : . affichage des prix . refus de vente, vente à perte . relevé de prix Production Le contexte politico-juridique influence les conditions pour produire, en interdisant ou en imposant par exemple certains composants et ingrédients comme les produits phytos-sanitaires. . conditions de travail (travail de nuit, ...) . labels, normes (Européennes, ...) . produits interdits (CFC)
  7. 7. 2 - Le Micro environnement Micro Environnement Fournisseurs Distributeurs Clients Concurrents L'analyse des composantes du micro-environnement permet de proposer un diagnostic de situation sur les forces en présence et d'évaluer les opportunités et les menaces pour l'entreprise.
  8. 8. Fournisseurs Locaux, nationaux, internationaux... Clients ● Relation client/vendeur... Distributeurs ● Image de marque du distributeur... Concurrents ● Positionnement commercial des concurrents (prix, qualité, image...) ● Présence concurrents à proximité du PDV
  9. 9. 3 – L'analyse SWOT ou EMOFF Voir cours MP3 – Stratégie de l'entreprise L'analyse de l'environnement est indispensable. La matrice SWOT est une technique qui permet de réaliser ce type d'étude.
  10. 10. 3 – L'analyse SWOT ou EMOFF Voir cours MP3 – Stratégie de l'entreprise L'analyse de l'environnement est indispensable. La matrice SWOT est une technique qui permet de réaliser ce type d'étude.

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