Inside Edge Legal Staffing Services
        Melanie Klinghoffer, Esq., LL.M.
   LinkedIn Training for Legal Professionals
...
Agenda

   The Global Professional Network
   Your Presence On LinkedIn
   Best Practices for Recruiting
   Q&A / Feed...
Truly global. Ever-growing.

75M+ members
+3M / month, 1 new member / second


          CAN: 4%            EU: 22%


    ...
And growing rapidly
                                        Germany (11)
  Canada (4)              France (6)    +56% YoY
...
Member Growth in Millions

                                                 Projection: 90M+



                          ...
Legal Ecosystem is LinkedIn
 Top 10                   [28-M ar-2010]    Top 10 Regions                     [28-M ar-2010]
...
Tap the Professional Profile of Record

 Highly-qualified profiles
 Up-to-date
 Reliable
                   Melanie Kli...
Your Presence On LinkedIn
 Your Profile
 Your Network
 Your Actions




                            8
What is the 1st thing candidates check
to learn more about you, after receiving
a call, a voice mail, an email or seeing
y...
Your Challenge
   I don’t know who you are
   I don’t know your company
   I don’t know anyone who works at
    your co...
1. What is your goal? Who is your audience?
One size does not fit all

 Use your profile to hire
  (not just to get hired...
2. Let the real you shine
 Don’t publish a resume full of business platitudes

  Be personable and authentic.
  You are ...
Display pride and enthusiasm
You will accelerate these people’s careers: be proud!
 Promote your company’s achievements, ...
3. Get recommended by people you hired:
You did them a favor: they owe you one

 A few will do
 Make them hit on differe...
4. Say more with Apps
Tell your story
 MLA Reading List!




 Display Blog with WordPress


                            ...
4. Say more with Apps
 Tell your story
 Share a video or presentation:
  Google Presentation / Slideshare




 Launch a ...
Your Network
Guiding principles build valuable connections




                                                17
Connect with all hiring managers
Tap into their networks. See who they know.
 Engage Hiring Managers
 When you post a jo...
Your Actions
Establish Credibility

Help your Network and they will help you
 Network Updates
   – Share Articles




   ...
Your Actions
Establish Credibility

Help your Network and they will help you

 Connect your Twitter Account
 Use Questio...
Show Expertise – Answer “Questions”
Showcase your knowledge and interests by answering
questions.




                    ...
Join Groups
Contribute to the dialogue




                             22
Follow Companies
 Followers receive info in Network Updates and Weekly Digest email




                                 ...
To Do List:

 Review your profile from Candidate’s/Client’s
  perspective
 Connect to your Contacts/Hiring Managers
 Wr...
InMail Best Practices
   Consider your first message to
    be a conversation starter.

   Adopt a conversational,
    e...
Tips for Growing Your Network
• Invite contacts using their email address
• Invite contacts you have been educated or work...
Questions?




             27
Thank you

Melanie Klinghoffer
Managing Director
Inside Edge Legal Staffing Services
Washington DC | Staffing and Recruiti...
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Linked In Training for Legal Professionals

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LinkedIn training for legal professionals

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Linked In Training for Legal Professionals

  1. 1. Inside Edge Legal Staffing Services Melanie Klinghoffer, Esq., LL.M. LinkedIn Training for Legal Professionals 2010 Recruiting Solutions v
  2. 2. Agenda  The Global Professional Network  Your Presence On LinkedIn  Best Practices for Recruiting  Q&A / Feedback Melanie Klinghoffer Managing Director at Inside Edge Legal (An affiliate of Major, Lindsey and Africa and member of The Allegis Group) LinkedIn | Staffing and Recruiting | Washington D.C. Metro Area Connections: 259 | Recommendations: 8 2
  3. 3. Truly global. Ever-growing. 75M+ members +3M / month, 1 new member / second CAN: 4% EU: 22% IND: 8% USA: 52% BRZ:2% AUS: 2% 3
  4. 4. And growing rapidly Germany (11) Canada (4) France (6) +56% YoY +83% YoY +70% YoY Netherlands (5) United Kingdom (3) +56% YoY +74% YoY Italy (9) +57% YoY China (15) Spain (10) USA (Member Rank = 1) +114% YoY +135% YoY +48% YoY India (2) +171% YoY Brazil (7) +136% YoY Australia (8) +74% YoY Updated: 7/20/2010
  5. 5. Member Growth in Millions Projection: 90M+ 57 33 10 8.5 4.4 0.85 1.6 2003 2004 2005 2006 2007 2008 2009 2010 5
  6. 6. Legal Ecosystem is LinkedIn Top 10 [28-M ar-2010] Top 10 Regions [28-M ar-2010] Titles Top 10 Companies [28-M ar-2010] Current Title Members Region Members Company Members attorney 131,339 Greater New York C ity Area 80,818 jones-day 1,519 partner 58,579 Washington D.C . Metro Area 42,173 greenberg-traurig 1,479 owner 54,217 San Francisco Bay Area 32,769 skadden-arps 1,355 associate 32,902 Greater C hicago Area 31,749 u.s.-department-of-justice 1,308 paralegal 18,590 Greater Los Angeles Area 30,904 latham-&-watkins 1,240 legal assistant 12,305 Greater Boston Area 23,379 kirkland-&-ellis-llp 1,228 counsel 11,947 Greater Philadelphia Area 17,956 dla-piper 1,220 legal secretary 6,526 Greater Atlanta Area 15,399 morgan-lewis-&-bockius-llp 1,153 president 6,060 Dallas/Fort Worth Area 14,249 k&l-gates 1,050 shareholder 6,024 Houston, Texas Area 12,603 sidley-austin 1,013 Seniority Level [28-M ar-2010] Top 10 Schools [28-M ar-2010] Company Size [28-M ar-2010] Seniority Level Members School Members Company Size Members Individual C ontributor 290,661 Georgetown University Law 6,550 null 377,455 Unknown 115,090 C enter Harvard Law School 5,316 1001-5000 58,018 C hief xxx Officer 71,636 New York University School of 5,169 501-1000 34,551 Owner 54,109 Law University of Texas at The 5,113 201-500 32,390 Vice President 22,771 Austin University of Michigan 4,967 51-200 32,375 Manager 11,361 University of C alifornia, 4,869 10001+ 17,434 Director 5,851 Berkeley The George Washington 4,470 11-50 11,183 University Law alifornia, Los University of C School 4,418 5001-10000 6,036 Angeles of C alifornia, Hastings University 3,803 1-10 1,716 C ollege of the Law C olumbia University School of 3,733 myself only 321 Law
  7. 7. Tap the Professional Profile of Record  Highly-qualified profiles  Up-to-date  Reliable Melanie Klinghoffer Managing Director Current Co: InsideEdgeLegal Staffing and Recruiting| Washington DC Previous Co: The Mergis Group| DC Metro| Staffing Education: LL.M., JD, BSBM Connections: 259 | Recommendations: 8 7
  8. 8. Your Presence On LinkedIn  Your Profile  Your Network  Your Actions 8
  9. 9. What is the 1st thing candidates check to learn more about you, after receiving a call, a voice mail, an email or seeing your InMail? Answer: 1. Google 2. LinkedIn 3. Company Profile
  10. 10. Your Challenge  I don’t know who you are  I don’t know your company  I don’t know anyone who works at your company  I don’t know about your open positions  I don’t know what you can do for my career  And you eventually want me to make one the most difficult decisions of my life? 10
  11. 11. 1. What is your goal? Who is your audience? One size does not fit all  Use your profile to hire (not just to get hired)  Keep your audience in mind
  12. 12. 2. Let the real you shine Don’t publish a resume full of business platitudes  Be personable and authentic.  You are a human being. Not a resume. Add a picture.  Invest most time in your 1. headline 2. summary 3. what you do at your firm I combine high level sourcing with an outstanding candidate experience all the way to the final offer. At the moment, I am looking for the top procurement and safety professionals to help continue MLA's goal to be the worlds most customer centric company.
  13. 13. Display pride and enthusiasm You will accelerate these people’s careers: be proud!  Promote your company’s achievements, culture and careers.  Help candidates be better informed
  14. 14. 3. Get recommended by people you hired: You did them a favor: they owe you one  A few will do  Make them hit on different points
  15. 15. 4. Say more with Apps Tell your story  MLA Reading List!  Display Blog with WordPress 15
  16. 16. 4. Say more with Apps Tell your story  Share a video or presentation: Google Presentation / Slideshare  Launch a Poll 16
  17. 17. Your Network Guiding principles build valuable connections 17
  18. 18. Connect with all hiring managers Tap into their networks. See who they know.  Engage Hiring Managers  When you post a job it is automatically distributed to your first degree network
  19. 19. Your Actions Establish Credibility Help your Network and they will help you  Network Updates – Share Articles 19
  20. 20. Your Actions Establish Credibility Help your Network and they will help you  Connect your Twitter Account  Use Questions/show expertise  Join Groups – Answer questions / Post helpful info 20
  21. 21. Show Expertise – Answer “Questions” Showcase your knowledge and interests by answering questions. 21
  22. 22. Join Groups Contribute to the dialogue 22
  23. 23. Follow Companies  Followers receive info in Network Updates and Weekly Digest email 23
  24. 24. To Do List:  Review your profile from Candidate’s/Client’s perspective  Connect to your Contacts/Hiring Managers  Write a strong summary/specialities  Request Recommendations  Add an App  Start sharing!  Follow Companies 24
  25. 25. InMail Best Practices  Consider your first message to be a conversation starter.  Adopt a conversational, enthusiastic tone to your message.  Be brief and to the point.  Focus on finding out their availability/interest in a new job or networking opportunity.  DO NOT cut and paste the job description or URL to the job post.  Ask for advice/opinions/referrals giving them a compelling reason to reply. 25
  26. 26. Tips for Growing Your Network • Invite contacts using their email address • Invite contacts you have been educated or worked with by stating how you know them • Use the Outlook toolbar or other address books to validate and invite multiple users BE CAREFUL!!! – If you invite strangers to join your network and nine people respond that they do not know you, you will not be allowed to use this invite mechanism in the future
  27. 27. Questions? 27
  28. 28. Thank you Melanie Klinghoffer Managing Director Inside Edge Legal Staffing Services Washington DC | Staffing and Recruiting Public Profile: http://www.linkedin.com/in/melanieklinghoffer Connections:259 Recommendations: 8 Email: Mklinghoffer@InsideEdgeLegal.com Phone: 202-292-1842

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