Lidiya Abadzhieva
 Sergey Brin and Larry Page, developed a set of
algorithms that in 1998 sparked an enormous
leap in Web-search performanc...
 Number 1 Search Engine
 Market Capitalization: $100 billion
 Number 4 Best Company to work for
 Transformed the world...
 Cutting edge ideas
 Rigorous Accountability
 Relentless Attention to Detail
 Consistency
 Google engineers are people who think they
are creating something that's the best in the
world and that product is chang...
 AdWorld
◦ Understating the top price they're willing to pay,
advertisers could get a slightly lower position on
the sear...
 Google vs. Bing
 Google vs. Yahoo
◦ Google earns 30% more per ad than Yahoo
 Google vs. Facebook
◦ Competition between...
 Results must be Trackable
 Promote Trial
 Let others speak for you
 Data, Not hype
 Your Smart and Your Time Matters...
 Rule Number One: The User Is in Charge
 Rule Number Two: The World Is Your R&D Lab
 Rule Number Three: Failures Are Go...
Google Marketing Principles by Lidiya Abadzhieva
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Google Marketing Principles by Lidiya Abadzhieva

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  • I like all the information you offer. Good job! I would like an example of some of the principles listed. Such as “We’re serious; except when we’re not.” I enjoy using Google products and services and would find details of their principles very interesting.

    I like the five rules that keep Google growing. They seem to have started with a really strong foundation and have built something wonderful that is very user-friendly and accessible.
    The concept of turning a search engine into a popularity contest is really radical and out-of-the-box. This is one of the reasons why I love Google! They have so many innovative marketing ideas and keep creating products and services that no one ever expected.

    And it is completely true! You can Google anything AND everything!

    Even though I would have liked to learn more about their marketing principles and what makes them so successful, I liked the presentation.

    Have you heard of Google voice? When I lived in the US I used it. It connects all of your phone lines to the same number (a new number) for free.

    -Jade Gomez
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  • + good overview, interesting marketing principles
    - elaborate on how principles are applied in different marketing initiatives, focus on specific campaign since overall company is rather complex
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Google Marketing Principles by Lidiya Abadzhieva

  1. 1. Lidiya Abadzhieva
  2. 2.  Sergey Brin and Larry Page, developed a set of algorithms that in 1998 sparked an enormous leap in Web-search performance.  They turned search into a popularity contest. In addition to gauging a phrase's appearance on a Web page, as other engines did, it assessed relevance by counting the number and importance of other pages that linked to that page.
  3. 3.  Number 1 Search Engine  Market Capitalization: $100 billion  Number 4 Best Company to work for  Transformed the world: now you can just Google everything
  4. 4.  Cutting edge ideas  Rigorous Accountability  Relentless Attention to Detail  Consistency
  5. 5.  Google engineers are people who think they are creating something that's the best in the world and that product is changing people's lives.“  More important, they want to deliver exactly what the user is looking for, every time.
  6. 6.  AdWorld ◦ Understating the top price they're willing to pay, advertisers could get a slightly lower position on the search page for a lot less money. ◦ Easy to understand ◦ And it's proven to work on a large scale.
  7. 7.  Google vs. Bing  Google vs. Yahoo ◦ Google earns 30% more per ad than Yahoo  Google vs. Facebook ◦ Competition between Google Me and Facebook will bring a new era
  8. 8.  Results must be Trackable  Promote Trial  Let others speak for you  Data, Not hype  Your Smart and Your Time Matters  We’re Serious. Except When We’re Not  Big Ideas Move Us
  9. 9.  Rule Number One: The User Is in Charge  Rule Number Two: The World Is Your R&D Lab  Rule Number Three: Failures Are Good. Good Failures Are Better  Rule Number Four: Great People Can Manage Themselves  Rule Number Five: If Users Come, So Will the Money

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