Sergey Brin and Larry Page, developed a set of
algorithms that in 1998 sparked an enormous
leap in Web-search performance.
They turned search into a popularity contest.
In addition to gauging a phrase's appearance
on a Web page, as other engines did, it
assessed relevance by counting the number
and importance of other pages that linked to
Number 1 Search Engine
Market Capitalization: $100 billion
Number 4 Best Company to work for
Transformed the world: now you can just
Google engineers are people who think they
are creating something that's the best in the
world and that product is changing people's
More important, they want to deliver exactly
what the user is looking for, every time.
◦ Understating the top price they're willing to pay,
advertisers could get a slightly lower position on
the search page for a lot less money.
◦ Easy to understand
◦ And it's proven to work on a large scale.
Google vs. Bing
Google vs. Yahoo
◦ Google earns 30% more per ad than Yahoo
Google vs. Facebook
◦ Competition between Google Me and Facebook will
bring a new era
Results must be Trackable
Let others speak for you
Data, Not hype
Your Smart and Your Time Matters
We’re Serious. Except When We’re Not
Big Ideas Move Us
Rule Number One: The User Is in Charge
Rule Number Two: The World Is Your R&D Lab
Rule Number Three: Failures Are Good. Good
Failures Are Better
Rule Number Four: Great People Can Manage
Rule Number Five: If Users Come, So Will the