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Lidiya Abadzhieva
 Sergey Brin and Larry Page, developed a set of
algorithms that in 1998 sparked an enormous
leap in Web-search performance.
 They turned search into a popularity contest.
In addition to gauging a phrase's appearance
on a Web page, as other engines did, it
assessed relevance by counting the number
and importance of other pages that linked to
that page.
 Number 1 Search Engine
 Market Capitalization: $100 billion
 Number 4 Best Company to work for
 Transformed the world: now you can just
Google everything
 Cutting edge ideas
 Rigorous Accountability
 Relentless Attention to Detail
 Consistency
 Google engineers are people who think they
are creating something that's the best in the
world and that product is changing people's
lives.“
 More important, they want to deliver exactly
what the user is looking for, every time.
 AdWorld
◦ Understating the top price they're willing to pay,
advertisers could get a slightly lower position on
the search page for a lot less money.
◦ Easy to understand
◦ And it's proven to work on a large scale.
 Google vs. Bing
 Google vs. Yahoo
◦ Google earns 30% more per ad than Yahoo
 Google vs. Facebook
◦ Competition between Google Me and Facebook will
bring a new era
Google Marketing Principles by Lidiya Abadzhieva
 Results must be Trackable
 Promote Trial
 Let others speak for you
 Data, Not hype
 Your Smart and Your Time Matters
 We’re Serious. Except When We’re Not
 Big Ideas Move Us
 Rule Number One: The User Is in Charge
 Rule Number Two: The World Is Your R&D Lab
 Rule Number Three: Failures Are Good. Good
Failures Are Better
 Rule Number Four: Great People Can Manage
Themselves
 Rule Number Five: If Users Come, So Will the
Money

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Google Marketing Principles by Lidiya Abadzhieva

  • 2.  Sergey Brin and Larry Page, developed a set of algorithms that in 1998 sparked an enormous leap in Web-search performance.  They turned search into a popularity contest. In addition to gauging a phrase's appearance on a Web page, as other engines did, it assessed relevance by counting the number and importance of other pages that linked to that page.
  • 3.  Number 1 Search Engine  Market Capitalization: $100 billion  Number 4 Best Company to work for  Transformed the world: now you can just Google everything
  • 4.  Cutting edge ideas  Rigorous Accountability  Relentless Attention to Detail  Consistency
  • 5.  Google engineers are people who think they are creating something that's the best in the world and that product is changing people's lives.“  More important, they want to deliver exactly what the user is looking for, every time.
  • 6.  AdWorld ◦ Understating the top price they're willing to pay, advertisers could get a slightly lower position on the search page for a lot less money. ◦ Easy to understand ◦ And it's proven to work on a large scale.
  • 7.  Google vs. Bing  Google vs. Yahoo ◦ Google earns 30% more per ad than Yahoo  Google vs. Facebook ◦ Competition between Google Me and Facebook will bring a new era
  • 9.  Results must be Trackable  Promote Trial  Let others speak for you  Data, Not hype  Your Smart and Your Time Matters  We’re Serious. Except When We’re Not  Big Ideas Move Us
  • 10.  Rule Number One: The User Is in Charge  Rule Number Two: The World Is Your R&D Lab  Rule Number Three: Failures Are Good. Good Failures Are Better  Rule Number Four: Great People Can Manage Themselves  Rule Number Five: If Users Come, So Will the Money