1. COCA COLA FOOTBALL CARNIVAL
An Interspeed Presentation

2. DiamondClass
• Diamond Standard of Execution
• People: minimum 15,000
• A Carnival of Football, Coca-Cola, Food and Brazil
Diamond Class

3. DiamondClass: Experience

4. The Entrance
• Welcome band
party
Premises activity
• Games
• Food & Beverage
• Face painting
• Quiz Booth
• Souvenir shop
Stage Activity
• Theme Dance
• Band Performance
• Fire Spinning
• On Screen Quiz
Match Screening
• Match Screening
• AV Showicase
DiamondClass Event Flow

5. DiamondClass:Venue and Premises Experience

6. DiamondExperience: The entrance
There will be a catchy entrance decorated on traditional Brazilian theme and Football world cup 2014

7. DiamondExperience: Games
• There will be different games for the audience like
juggling, balancing and goal shot in small goal post
etc.
• The games will be arranged in the stalls
• Those games will be played before the screening
and in the half time
• Winner will be given gifts.

8. DiamondExperience: Food and Beverage
• There will be two stalls of foods and beverage in
the venue to serve our audiences.
• No beverage will be allowed without coke
• All the stalls will be branded with coke theme and
logo.

9. DiamondExperience: Souvenir Shop
There will be a souvenir shop which will be selling T
shirt of different teams, footballs, trumpets, posters of
start footballers etc

10. DiamondExperience: Face Paintings
• There will be face painting arrangement for the
audiences.
• Audiences can paint their favorite country’s flag on
their face.

11. DiamondExperience: QuizBooth
• A quiz booth will be set up where individual can
come and take a quiz card.
• If the audience can give the right answer he will be
given a small gift like wrist band

12. DiamondExperience: PhotoBooth
Photo booth for the fans

13. DiamondClass:Stage Experiences

14. Full Field Layout

15. DiamondExperience: Dance
A dance performance will be done based on Brazilian
Samba dance
The performer will be dressed like traditional Brazilian
samba carnival.

16. DiamondExperience: Fire Spinning
A fire spinning performance will be done by professional to make the event more colorful

17. DiamondExperience: On ScreenQuiz andVideo playback
• An interactive quiz session will be arranged for the
audiences.
• Quiz questions will be shown in the big screen
• Audience will sms the right answer.
• The right answer will be shown in the big screen
through video play back of that particular match
moment.
• Prizes will be given to the random winners.

18. DiamondExperience: Concerts
Different star
singers and bands
will perform in the
venue before the
match to cheer up
the audiences
Line up:
• Fuad ( 1 show
only)
• Nemesis
• Rupom
• Mehrab
• Kishore
• Liza

19. DiamondExperience: ProgramFlow
Event entrance:
Welcome
through drum
beats
Stall
experiences
Samba themed
dance
Fire spinning
Quiz on stage
Band show
Samba themed
dance
Match
screening
During the stall experiences, Avs on previous world cups, trophy tour etc will be played on screen

20. Match Momentum
• To engage the audiences more effectively and
cheer them up we will catch the momentum of
match.
• Brazilin drums and trumpets will be played during
match time whenever an exciting moment will come
or a goal will be given.

21. Audience Engagement
• To engage the audience more effectively
we will find out the most creatively dressed
audience and give a gift to that person.
• We will announce this activity in our pre
communication before the event so that
audience can dressed up creatively.

22. DiamondClass:Locations and Venue
• 2 location in Dhaka (Abahani Field / Kalabagan
Field / Dhaka University Field / BUET Field)
• 1 in Chittagong ( Outer Stadium )
• Venue will be decorated and facilitated to serve
the diamond class audiences properly.

23. DiamondClass:Media Communication
• To reach out our TG we will do media
communication before and during match days.
• RJ Endorsement

24. DiamondClass:HR and Logistics
• A 15 person BP team will be deployed
• Adequate back up electricity will be provided
through generators
• Rain cover will be on the LED screen
• Adequate fire safety and security measures will be
taken

25. Gold Class
• Gold Standard of Execution
• People: 1000-5000
• TG: 18-25 years
• Mostly Scholl, college and University students
Gold Class

26. Gold Class: Experience

27. Gold Experience: Games
• There will be different games for the audience like
Goal shot in small goal post, Football Juggling
competition etc.
• The games will be arranged beside the main
screen.
• Those games will be played before the screening to
gather and cheer up the local crowd.
• Winner will be given gifts.

28. Gold Experience: Quiz Booth
• A quiz booth will be set up where individual can
come and take a quiz card.
• If the audience can give the right answer he will be
given a small gift like wrist band

29. Gold Experience: PhotoBooth
Photo booth for the fans

30. Gold Experience: Beverage Arrangement
A coke fridge will be set up to sell beverage to the crowd

31. Gold Venue Setup

32. Gold Venue Setup

33. Gold Venue Setup

34. Gold Venue Setup

35. Gold Venue Options
Barisal
1st Beals Park,vip Road,bsl
2nd Hatem Ali College Ground,bsl
3rd Barisal Staduam,bsl
Khulna
1st Jatishongo Shishu Park
2nd Hadiz Park
3rd Golmoni Shishu Park
Rajshahi
1st Satalight Town High School Field
2nd Riverview High School Fild
3rd City Vhabon Field
Rangpur
1st Police Lines Ground
2nd Stadium
3rd Cricket Garden Ground
Sylhet
1st Sylhet Stadium Outdoor Field
2nd Sreehattra Sanskriti College
3rd Sylhet Under Keene Bridge
Chittagong
1st Sadinota Complex Ex Zia Complex
2nd M AAziz Stadium
3rd Engineers Institution Of Bd
Cox's Bazar
1st Cox's Beez
2nd Jale Park Field

36. Silver Class
• Silver Standard of Execution
• TG: Mass People Nearby
• E&D outlets, Youth Club, NGO, Resident
Association
• Bottler’s Execution
Silver Class

37. Silver Class: Experience

38. Silver Experience: BrandPromoter
• We will provide brand promoter for supporting the event

39. Silver Experience: Beverage Support and Branding
• Free Drinks support
• Branding

40. Thank You