Poultry_Value_chain_India_barbaruah

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The presentation highlights findings of FAO sponsored Poultry Value chain and HPAI risk analysis study (2012) in India conducted by FARMER.

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Poultry_Value_chain_India_barbaruah

  1. 1. Poultry Value Chain and HPAI Risk Analysis : Review of Learning Dr.M.I.Barbaruah Chief Development Strategist, FARMER FAO -FARMER Study on Poultry VCA, 2012
  2. 2. HPAI Threat and our Response!! FIND IT FAST – KILL IT QUICKLY – STOP IT SPREADING FAO -FARMER Study on Poultry VCA
  3. 3. But what should we do when it is almost endemic? Inception Meeting : FAO -FARMER Study on Poultry VCA
  4. 4. HPAI Control: Importance of Targeted Initiative FAO -FARMER Study on Poultry VCA
  5. 5. Risk Communication : The mantra for success ! FAO -FARMER Study on Poultry VCA
  6. 6. Removing the fear and joining hands! FAO -FARMER Study on Poultry VCA
  7. 7. The Need: Systematic Thinking FAO -FARMER Study on Poultry VCA
  8. 8. The Suggested Framework : Risk Analysis FAO -FARMER Study on Poultry VCA
  9. 9. FAO -FARMER Study on Poultry VCA
  10. 10. The Outcome of Risk Analysis: FAO -FARMER Study on Poultry VCA
  11. 11. The Suggested Framework : Value Chain Analysis Decisions and Actions people take to ensure: Activities Relationships Movements Motivation FAO -FARMER Study on Poultry VCA
  12. 12. How is the value added to a product? FAO -FARMER Study on Poultry VCA
  13. 13. The Interface between Risk Analysis (RA) and Value Chain Analysis (VCA) The Focus: How the value chain actually work, not how they ideally work. The aim is to Identify defects and as such the risk. Inputs from VCA supports Risk Management and Risk Communication. ►► Opportunities for disease transmission ►► Practices aimed at risk reduction and compliance with these, ►► Resources and capability of people in the chain to react to disease FAO -FARMER Study on Poultry VCA
  14. 14. The Study Objective ( Terms of Reference ) • To record the different sub-systems in poultry value chain and to understand value adding, horizontal and vertical chain network structures including chain governance mechanism; • To qualitatively analyze the growth, constraints and performance of select value chains in the context of HPAI disease risk and identification of control points along the poultry value chain. • To consult with key stakeholders on potential value chain upgrading options in the context of better control of HPAI. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  15. 15. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  16. 16. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  17. 17. Glimpse of Focus Group Discusions ( FGD ) Inception Meeting : FAO -FARMER Study on Poultry VCA
  18. 18. Glimpse of Key Informant Interview ( KII ) Inception Meeting : FAO -FARMER Study on Poultry VCA
  19. 19. ACTIVITIES & RELATIONSHIPS The designed Value Chain Diagrams Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  20. 20. People in Poultry Industry : Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  21. 21. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  22. 22. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  23. 23. FAO -FARMER Study on Poultry VCA
  24. 24. Inception Meeting : FAO -FARMER Study on Poultry VCA
  25. 25. FAO -FARMER Study on Poultry VCA
  26. 26. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  27. 27. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  28. 28. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  29. 29. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  30. 30. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  31. 31. The Commercial Industry at a glance: The total production from 9 hatcheries is estimated at 0.112 m DOC per month valued at `22.4m ($0.407 m) The total placement of day old chick (DOC) per month within Jalpaiguri district was estimated at 0.146 million per month : 60% birds caters captive market in North East. The total estimated feed production from 12 feed mills is 46000 MT per month valued at ` 12.8million ($ 0.233 m) per month. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  32. 32. MOVEMENT Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  33. 33. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  34. 34. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  35. 35. Egg hub of Coochbehar Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  36. 36. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  37. 37. Findings of Sample Analysis in Jalpaiguri Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  38. 38. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  39. 39. Private Vs Integration Farms: Private Farms 42% 58% Wrap up Meeting : FAO -FARMER Study on Poultry VCA Contract or Integration Farms
  40. 40. DOC Placement: Companies: Private Vs 22% Integration Contract growing or Integration Companies Private Dealers 78% Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  41. 41. Farm Category: Category A < =1000 birds 14% 34% 52% Wrap up Meeting : FAO -FARMER Study on Poultry VCA Category B >1000 -3000 birds Category C > 3000 birds
  42. 42. Growth of small farms ( <=1000 ) 22% Catergory A Farms growing under Private Dealer 78% Catergory A Farms growing under Integration Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  43. 43. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  44. 44. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  45. 45. MOTIVATION Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  46. 46. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  47. 47. Behind industry growth ! • Trade Routes : Captive Market • Easy availability of high quality inputs from Siliguri ( Private Sector investment ) • Direct motivation of potential farmer by commission agents. • Compatibility with any other agricultural operation? • Any input that is less costly here? Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  48. 48. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  49. 49. 45 farms in a 9 sq km area (5 per sq km) Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  50. 50. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  51. 51. Behind farm concentration in some areas ! • Close to infrastructure of dealers • Within trade route • Socio-economic conditions Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  52. 52. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  53. 53. Behind high numbers of retail outlets! • Low investment requirement • Business in credit • Poor implementation of regulatory and market provisions by municipalities / town committees. • Engagement of wage labor as retailer by live bird dealer. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  54. 54. Behind growth of Integration companies ! • Low cost of production and competitiveness. • Better capacity utilization of plants. Wrap up Meeting : FAO -FARMER Study on Poultry VCA hence the
  55. 55. One of the Ready Bird Stock Point in Dhubri Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  56. 56. Risky practices related to used litter Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  57. 57. Makeshift poultry house in low lying areas Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  58. 58. Live bird carrying vehicle being loaded near farm Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  59. 59. Wet chicken retailing in unmarked areas of local market Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  60. 60. Mixing of birds in local markets Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  61. 61. Disposal of hatchery waste Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  62. 62. High density transport of live birds Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  63. 63. Transport of live poultry by passenger boat in Dhubri Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  64. 64. Behind not implementing Bio-security norms! • • • • Low risk perception Lack of awareness : What is risky? Non availability or high cost of cleaning materials Too many engagement : limited time availability Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  65. 65. Value chain constraints in Jalpaiguri: • Predominant market presence of companies : Squeezed margin for private dealers. • Limited perceived incentive and absence of mechanism for collective industry-led actions . • Concentrated commercial cluster dependent on few captive markets. • Poor infrastructure to support active movements. • Poor investments in wet chicken markets. • Rising prices of inputs – Squeezing profit margins. • Inadequate design and demand side intervention ( e.g. for sustainable bio-secure free range farming) Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  66. 66. Value chain constraints in Dhubri: • Highly informal and perceived temporary nature of inter-state trade of live chicken ( Leading to poor initiative and investments on bio-security by dealers ) • Poor demand side intervention as far as free range farming is concerned. • Poor infrastructure to support active movements of poultry and farm inputs. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  67. 67. Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  68. 68. The control points ( Risk Management ) in : 6 ‘I’ framework or value chain upgrading options. • Institution building • Incentive • Infrastructure • Investments • Innovation • Input Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  69. 69. Strategic Risk Communication Wrap-up Meeting: FAO -FARMER Study on Poultry VCA
  70. 70. The policy imperative for Government of West Bengal: • State intervention to ensure fare competition between players. ( Justification: Consumer benefit, welfare and livelihood protection ) • Incentive in the form of conditional cash transfer to industry-led institutions ( Justification: To ensure shared accountability & to address resource constraints ) • Demand side intervention and private collaboration in free range sector ( Justification : Potential niche market demand of organic chicken / egg, bridging the KAP gap through industry led extension, support services) Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  71. 71. The policy imperative for Government of Assam: • Facilitation of inter-state trade ( Justification: Demand driven trade ! ) • Demand side intervention and private collaboration in free-range sector ( Justification : Possible incentive from niche market of organic chicken / egg, bridging the gap of Knowledge Attitude and Practice -KAP through industry led extension, support services ) Wrap up Meeting : FAO -FARMER Study on Poultry VCA
  72. 72. Contact: barbaruah73@yahoo.co.in Wrap up Meeting : FAO -FARMER Study on Poultry VCA

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