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Inspiring Tourism Through Social Media

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Learn what's new with the Pure Michigan social media campaign. Presentation was given at the Pure Michigan Governor's Conference on Tourism in 2012.

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Inspiring Tourism Through Social Media

  1. 1. Inspiring Tourism Through Social Media Chad WiebesickDirector of Social Media and Interactive Marketing @wiebesick #PMGC12
  2. 2. What Has Changed Since 2011• Pure Michigan’s social media following has grown significantly. – Facebook has grown from 200,000 fans to 360,000 fans. – Twitter has grown from 10,000 to 26,000 followers. – Blog gets nearly 1,000 visits each day.• Multi-faceted social media program including: Facebook, Twitter, YouTube, Flickr, Pinterest, Google+, blog• Three primary channels: – Facebook is where the community meets – Twitter keeps the community informed – Blog celebrates Michigan’s treasures – Pure Michigan has 2nd most number of Facebook fans of any state tourism page in the nation #PMGC12
  3. 3. Pure Michigan Social Strategy• Participate in conversations• Use the right social network for your business• Remember to integrate social• Empower fans to become brand advocates – Your fans are the voice of your brand #PMGC12
  4. 4. P: Participate in Conversations• #MiWiMittenBattle• #Mich175• #313Dlove
  5. 5. U: Use The Right Social Site For Your Business• Top tips to gain Pinterest followers – Network with others – Add “Pin It” button to your website – Use quality photos – Be mindful of Pinterest rules – Pinterest drives more traffic than Google+ YouTube and Linkedin combined #PMGC12 – Pinterest is the fastest-growing website of all time #PMGC12
  6. 6. R: Remember To Integrate Social Media• Michigan.org website relaunch – Responsive design – Deeper social media integration – Blog is now part of the website and not separate – Downloadable and shareable photos Mockup – Michigan.org is the nation’s most visited state tourism website for 5th year in a row #PMGC12
  7. 7. • Interactive map• Trip planner Mockup
  8. 8. E: Empower Fans To Be Brand Advocates• Facebook Timeline – Add business milestones – Fans can email Page admins – Tabs are now displayed as apps and thumbnail image can be customized – Highlight posts to make them double- wide – Any post made by the Page can be pinned to the top of the wall for 7 days – Americans spend more time on Facebook than any other web site #PMGC12 – Pure Michigan has 2nd most number of Facebook Fans of any state tourism page in the nation
  9. 9. • Facebook app for fans to download Pure Michigan photos – Facebook Timeline Cover – Twitter background – Desktop wallpaper – Mobile device background Mockup
  10. 10. Ways to Participate With Pure Michigan• Contribute a guest blog post• Add events and property to michigan.org website• Participate in a Google+ hangout• Engage across targeted channels such as – Pure Michigan Car Culture – Pure Michigan Talent Connect• Put an ad in the Featured Deals e-newsletter• Join us on the social web! – Michigan.org has over 12,000 attractions in its database #PMGC12
  11. 11. Contact MeChad WiebesickDirector of Social Media and Interactive MarketingEmail: wiebesickc@michigan.orgTwitter: @wiebesick

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