Getting Social With Pure Michigan Partnerships and Opportunities


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Want to get publicity for your restaurant, bed and breakfast, art gallery, festival, event, etc? If you're a travel professional, learn ways to promote your business across Pure Michigan's social media channels in this presentation. Presented to the Michigan Association of Convention and Visitors Bureaus. For more opportunities, visit:

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  • Getting Social With Pure Michigan Partnerships and Opportunities

    1. 1. Getting Social with Pure Michigan Partnerships and Opportunities Presented to: MACVB Educational Conference Haworth Inn, Holland, Michigan Prepared by: Chad Wiebesick Director of social media & interactive marketing Twitter: @Wiebesick October 1, 2012
    2. 2. Overview• Tip One: Be social – Follow Pure Michigan on social media – Engage by leaving comments on the Pure Michigan blog, posting on the Facebook Wall, using the #PureMichigan hashtag, etc.• Tip Two: Submit your Event, Attraction, or Deal to get listed on• Tip Three: Send me an email (not press release) 4 weeks in advance for special opportunities (
    3. 3. Connecting the Community• Multi-faceted social media program on 8 networks, including: – Facebook is where the community meets – Twitter keeps the community informed – Blog celebrates Michigan’s treasures• Award-winning social media presence – 2012 Mercury Award from U.S. Travel Association for “Best Use of Social Media” among all state tourism campaigns – 2012 PR Daily Awards finalist for “Best Facebook Page”• Contact Chad Wiebesick ( for all social media opportunities
    4. 4. Pure Michigan Social Strategy• People stay loyal to brands they have a deep personal relationship with.
    5. 5. Detroit Navy WeekFacebook Blog Instagram
    6. 6. 55th Annual Mackinac Bridge Walk• 585 shares, 1063 likes, 311 comments Cartoon Caption
    7. 7. 3rd Annual Detroit Fall Beer Festival
    8. 8. ArtPrizeTwitter Pinterest BoardInstagram
    9. 9. Grand Hotel 125th Anniversary Blog Post Flickr Album
    10. 10. Tigers Opening Day in Detroit Infographic Storify feed
    11. 11. Facebook• 425,000 + fans• Make sure your Event or Attraction is listed on• Engage with our page: Leave comments, share posts, upload photos Stunning photos: Ex:
    12. 12. When Brands Have Personality• Weekly photo challenge• “Caption this” and “Fill in the blank” posts• “Where is this?” posts• Promote events• Infographics
    13. 13. Other Facebook Pages
    14. 14. Blog• 7,000 visits per day• Behind-the-scenes, inside access, exclusive content, travel stories• 300-500 words, 4-6 photos, links to• Contribute a guest blog post highlighting something off- the-beaten-path, unique, etc.
    15. 15. Twitter• 37,000+ followers• Create timely, genuine and compelling conversations• Tweet events, trivia, Michigan fun facts, deals & packages, etc.• Share your event #PureMichigan, reply to our tweets Ex: Visit Grand Haven
    16. 16. Instagram• 7,000+ followers• Over 60,000 #PureMichigan photos submitted• Curating a fine art gallery of majestic Pure Michigan photos• Showcase fan-submitted photos• Tag photos #PureMichigan, leave comments, and “like” photos Fan of the Weekend program Ex: Ann Arbor CVB
    17. 17. Google+• 93,000+ fans• 2nd most # of fans of any state tourism agency• First state to host a Google+ Hangout• Monthly Google+ Hangouts• Join a Hangout, become a fan, leave a comment, like a post
    18. 18. Pinterest• 2,700+ followers, 22 boards, 269 pins• Weddings, Ads, Car Culture, Michigan Beer, Lighthouses, Museums, and more• Contribute to one of our Community Boards, repin a photo, leave a comment Ex: Visit Detroit contributes to this board
    19. 19. YouTube• 2,200+ subscribers• 167 videos• TV and radio ads, radio interviews, behind-the- scenes, Google+ Hangouts, and more• Add Pure Michigan to a Playlist, embed a video on your website, leave a comment, and subscribe to the channel Ex: If your CVB is on YouTube, get listed here.
    20. 20. Flickr• 14,000+ photos• 90+ sets• Facebook fan photos, behind-the- scenes photo shoots• Michigan barns, lighthouses, sunsets, winter, autumn, etc.• Send us your high-quality photos (include location in file name) with permission to share on Pure Michigan’s social channels
    21. 21. Soon: Foursquare• 800+ followers• Find thousands of tips, lists, and information on Michigan’s restaurants, hotels, resorts, attractions, etc.• Unlock Pure Michigan badges• Add tips to your To Do List• Send us your reviews of specific attractions and we will create tips – helpful, friendly, and in-the-know like a local
    22. 22. Newly Redesigned• Most visited state tourism website for 5 years• Responsive web design• Trip planner• Social media integration• Database of 12,000 attractions, dining, lodging, shopping and more• Make sure to add your event or property to the free database
    23. 23. Pure Michigan Newsletter• News, features, upcoming events• 500,000+ subscribers• Sent 2nd and 4th Thursday of the month• Editor: Robin Peebles (
    24. 24. Tourism Update Newsletter• Travel news to those in the tourism and hospitality industry• 15,975+ subscribers• Sent out every Wednesday• Editor: Michelle Begnoche
    25. 25. Featured Deals Newsletter• Up to 10 featured deals• 300,000+ subscribers• Sent first Thursday of the month• Editor: Robin Peebles (
    26. 26. Fall Color Report Newsletter• Weekly fall color updates• 200,000+ subscribers• Sent weekly during peak fall color season• Editor: Robin Peebles (
    27. 27. Travel Michigan Radio Show• WJR 760 AM – Detroit• WKMI 1360 AM – Kalamazoo• WJIM 1240 AM – Lansing• WJRW 1340 AM – Grand Rapids• WBCH 1220 AM – Hasting• WTVB 1590 AM – Coldwater• WNEM 1250 AM – Saginaw• WHTC 1450 AM – Holland• WTCM 103.5 – Grand Haven• WLBY 1290 AM – Ann Arbor• Contact Michelle Begnoche (
    28. 28. Michigan Travel Ideas Magazine• NEW: Now called “Pure Michigan Guide” for 2013• NEW: Fall and Winter issues with 100,000 copies printed of each• 1 million copies printed for Spring/Summer with 650,000 copies distributed nationally• Digital issue available for download• Ad rates and details TBD• Contact: Robin Peebles (
    29. 29. Pure Michigan Logo Request• First, visit to review Pure Michigan Brand Guidelines document• Second, fill out the form to submit a logo request
    30. 30. Marketing Partnership Program• Dollar for dollar matching fund program for TV, radio, etc.• In-state and out-of-state opportunities• Leverage marketing dollars to promote Michigan and travel industry partners• Contact Ken Yarsevich (
    31. 31. Thank You• Chad Wiebesick•• Twitter: @wiebesick••• (517) 335-1083