Winning Résumés


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Get some tips and tricks on creating an effective, winning resume!

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Winning Résumés

  1. 1. How to get YOUR résumé into the hands of the decision makers! Sponsored in part by the Workforce Development Agency, State of Michigan, Michigan Works!, through your local Workforce Development Board and Muskegon County Board of Commissioners. Auxiliary aids and services are available upon request to individuals with disabilities EEO/ADA/Employer/Programs - TTY# - 711.
  2. 2. Consider this…. When you apply for a job that seems like a PERFECT FIT, chances are…
  3. 3. …plenty of other people think the job sounds great too!
  4. 4. • 200 resumes 1 interview • Scanned NOT READ!
  5. 5. Your résumé must quickly create interest and entice an employer into wanting to know more about YOU!
  6. 6. What is a Résumé and what is its Purpose?
  7. 7. …or is it? It’s all about YOU
  8. 8. A well written résumé stirs the interest of an employer by speaking to their needs!
  9. 9. • Does the applicant’s skills and experience match our needs? • Will they fit in with our corporate culture? • How long will it take them to contribute to the bottom line? Here’s what they’re looking for:
  10. 10. PROVEN FORMULA USED IN ADVERTISING The AIDA Formula: 1. Get Attention 2.Capture Interest 3.Create Desire 4.Call to Action
  11. 11.  Attract the reader’s attention  Create a picture of high potential and results  Differentiate you from the competition Like a great advertisement, your resume should:
  12. 12. Put yourself in the shoes of the person doing the hiring. It’s the first and most important step in writing a résumé that MARKETS YOU rather than just describes your work history.
  13. 13.  Irrelevant information  Failure to convey accomplishments  Misspellings, poor grammar, excess wordiness  Poor layout and appearance  Incorrect punctuation  Overly boastful or obviously dishonest
  14. 14.  Lengthy phrases, sentences, paragraphs  Poorly typed and/or reproduced  Critical categories missing  Difficult to understand  Text fails to support objective or objective statement is not clear  Excessive use of jargon and acronyms
  15. 15. The 3 most common résumé formats: •Chronological •Functional •Combination Which would work best for you?
  16. 16. CHRONOLOGICAL Recent experience first followed by previous jobs
  17. 17. FUNCTIONAL Highlights skills and accomplishments— takes focus away from employment history
  18. 18. COMBINATION Combines Chronological and Functional formats
  19. 19. Résumé Writing 101  Header—this should always appear at the top of your résumé.  Include: Name, Address, Phone Numbers, and appropriate E-mail Address.  Optional Info: Personal blog or web page, LinkedIn address  If you have a 2nd page, copy and paste your information there
  20. 20.  Objective – Highlights your career goal, the key skills that qualify you, and the benefit you bring to the company. HINT: Decide on 2-3 qualities or abilities that would make YOU a stand out. Résumé Writing 101
  21. 21. Your Objective in Three Easy Steps Choose one option from each section. Fill in the blanks. Put them together and you have a solid objective that helps make your case. Edit as needed. Opening  Seeking a position as a/an __[specific job title]__  To obtain a position as a/an __[specific job title__  Seeking a/an (pick one) entry level, management, upper management position as a __[specific job title]__ in __[industry]__ Type of Organization  with an organization that values _________  in a thriving business that can benefit from __[name 2-3 strengths/skills]__ Relevant Experience  using ___ years of progressive experience in the __[industry]__ field  using a solid ___ year education in __[major]__, along with ___ years’ of experience in the __________ industry  using the expertise and skills gained during ___ years in the __________ industry Now write out your new objective!
  22. 22.  Focus on how you would benefit the employer, not on how the employer would benefit you.  Don’t be vague.  Keep it concise and targeted.  More than one career goal? Create a different résumé for each objective.
  23. 23. Your objective is all about what you can do for the employer—NEVER about what they can do for you! THIS IS IMPORTANT!
  24. 24.  Profile /Summary of Qualifications  Nothing is more convincing than a specific, concise explanation of your key contributions to your employers.  Incorporate or highlight key achievements  Use #s, $s, %s—how well, how much  Hint: What are the things you are most proud of? Don’t generalize! Résumé Writing 101
  25. 25.  Example: Certified Nurse Aide: • 12 years’ experience as a C.N.A. in home health care, hospital, and nursing home settings • Outstanding interpersonal communication skills • Extremely knowledgeable of federal and state healthcare regulations • Passionate about serving others Résumé Writing 101
  26. 26.  Core Competencies—highlighting core skills (optional section) Project Management  Strategic Planning  E-Marketing Customer Service  Budgeting  Public Relations Don’t be afraid to toot your own horn! Résumé Writing 101
  27. 27.  Career Experience  Use bulleted action phrases  Power pack with action verbs  Be specific  Use keywords effectively-know your audience  Generally go back 10-15 years - If you have relevant experience, you may go back farther  Education  Only use dates if they work for you  Remember professional development seminars, workshops, associations Résumé Writing 101
  28. 28. Résumé Writing 101  Give it a Professional Look:  Make it visually enticing  Leave white space  Use a font size no smaller than 10 point  Use uniformity with capital letters, bullets, boldface, italics, etc.  Limit length to 1-2 pages  Proofread—absolutely no typographical errors! Résumé Writing 101
  29. 29. Other Helpful Hints to Give Your Résumé a Boost: 1. Keep your statements to 1 or 2 sentences. 2. Don’t use pronouns (I, me, my, we, her, him, them, they) 3. Write professionally—avoid jargon or slang 4. Stay balanced! Too much information will bog down the reader and remove the mystery 5. Use good quality paper.
  30. 30. Other Helpful Hints to Give Your Résumé a Boost: 6. Be honest! Don’t use false information or exaggerations! 7. Keep it current: Revise – Revise – Revise! 8. Don’t list family, hobbies, personal interests/activities unless relevant 9. Proofread (Yes…I mentioned it before!) A résumé should be a continuous work in progress!
  31. 31. The old adage, “If you shoot at everything, you’ll hit nothing” is so true.
  32. 32. Target Marketing Your Résumé: An Absolute MUST!  Create more than one resume if you have varied experience  Tailor your resume to each employer/job  Use keywords from the job description
  33. 33. The résumé has one specific purpose: to win an interview. If it doesn’t, it isn’t an effective résumé.
  34. 34. A great résumé tells the employer: If you buy this product, you will get these specific results, direct benefits.
  35. 35. It convinces the employer that you have what it takes to be successful in this new position or career.
  36. 36. It inspires the employer to pick up the phone and ask YOU to come in for an interview.
  37. 37. Effective résumés take work… but the payoff is worth it!
  38. 38. great FUTURE! REMEMBER: Creating a great résumé is an opportunity to create a
  39. 39. LIKE WHAT YOU SAW? We hope you found this information helpful. Check us out at  Give any questions/comments/concerns  See our workshop schedule  Learn more about Michigan Works! Muskegon-Oceana