Learn how colleges and universities are using Hootsuite to manage social media. This presentation will highlight real-world examples with a focus on student engagement, building public and influencer awareness, and fundraising and recruiting.
Hootsuite’s mission. And not just relationships that “feel good” but serve a purpose.
Centralized governance & policies. Smaller colleges and universities tend to be set up like this.
Pros: Have dedicated staff and resources. Policies are in place. Consistent experience internally & externally Cons: Innovation doesn’t happen as quickly. Full needs of org not often met.
Distributed model –
Pros: there’s more freedom for individual depts, innovation moves quickly, and easier to get off the ground. Cons: lack of coordination can create inconsistent experience, orphan accounts (lack of continuity), distributed resources
Coordinated model – best of both --MIT Moving from distributed to coordinated (much more complex than average higher ed institution. More like a govt model)
On the social campus, every department works within an overarching social media governance structure, yet is empowered to leverage social media in creative ways to meet its own objectives.
Create a consistent experience; coordinate content and response across depts, measure collective impact, allow for diversity of voices and needs to be met, have access to greater resources
Like a call center—have to repeat your situation at each stage and to each person.