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Social media evolution in higher education

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Learn how colleges and universities are using Hootsuite to manage social media. This presentation will highlight real-world examples with a focus on student engagement, building public and influencer awareness, and fundraising and recruiting.

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Social media evolution in higher education

  1. 1. Social Media Evolution in Higher Education November 2015 Customer Success Executive @inthekisser Erica Ayotte
  2. 2. Centralized
  3. 3. Distributed
  4. 4. Coordinated
  5. 5. 74% of the class of 2013 used social media in deciding where to enroll Source: iacac.org
  6. 6. “Universities that have raised more than $10k from social media has risen to 43 percent, up from 33 percent in 2013.” Source: CASE 2014
  7. 7. Cambridge University
  8. 8. How Hootsuite Helps Departments 1. Content planning and scheduling 2. Listen, respond, and engage 3. Measure content performance by channel 4. Mix and match ecosystem tools
  9. 9. How Hootsuite Helps Organizations 1. Content distribution and discovery 2. Coordinated response and routing 3. Measure complete digital impact 4. Access to full ecosystem
  10. 10. Product Demonstration
  11. 11. Thank You!

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