Status of Social Media in Thailand         27 September 2011            MIRAI MEDIA CO., LTD.
Agenda1.    Population (online) of Thailand2.    Number of Facebook Users3.    Number of Twitter Users4.    Number of Link...
1. Population of Thailand        Thailand      67.3milion        (No.19 & 0.96%         in the world)         Online      ...
2. Number of Facebook Users-1                                                                      (Source: socialbakers.c...
2. Number of Facebook Users-2	  Male/Female User Ratio in Thailand                                  Same as population rat...
2. Number of Facebook Users-3	  User age distribution in Thailand             Total 12.43milion        3.60milion         ...
3. Number of Twitter Users	   Sorry, no useful information          MIRAI MEDIA CO., LTD.   7	  
4. Number of Linkedin Users	                                                                                 (Source: soci...
5. Traffic of Social Media                                              (Source: Google Trend)Traffic amount                  ...
4. Traffic of Social Media      Access region  No.1 is Bangkok  No.2 is Khon Kaen  (the biggest city in Isan)  Chiang Mai is...
Thank you very much for your attention   MIRAI MEDIA CO., LTD.   Name : Takuro Yoshida   E-mail : yoshida@miraimedia.co.th...
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20110927_Status of Social Media in Thailand

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20110927_Status of Social Media in Thailand

  1. 1. Status of Social Media in Thailand 27 September 2011 MIRAI MEDIA CO., LTD.
  2. 2. Agenda1.  Population (online) of Thailand2.  Number of Facebook Users3.  Number of Twitter Users4.  Number of Linkedin Users5.  Traffic of Social Media MIRAI MEDIA CO., LTD. 2  
  3. 3. 1. Population of Thailand Thailand 67.3milion (No.19 & 0.96% in the world) Online Bangkok Online in Bangkok 17.48milion (26% in population) 8.25milion 5.45milion (No.31 city in the world) (66% in population) (Info: end of 2011) MIRAI MEDIA CO., LTD. 3  
  4. 4. 2. Number of Facebook Users-1 (Source: socialbakers.com) 12.43milion Facebook  Users   12,426,840  Posi1on  in  the  list   #16   Penetra1on  of   popula1on   18.4%   Penetra1on  of  online  popula1on   71.1%   Average  CPC   $0.13   Average  CPM   $0.06   (Last 6 months) MIRAI MEDIA CO., LTD. 4  
  5. 5. 2. Number of Facebook Users-2  Male/Female User Ratio in Thailand Same as population ratio MIRAI MEDIA CO., LTD. 5  
  6. 6. 2. Number of Facebook Users-3  User age distribution in Thailand Total 12.43milion 3.60milion 4.23milion MIRAI MEDIA CO., LTD. 6  
  7. 7. 3. Number of Twitter Users   Sorry, no useful information MIRAI MEDIA CO., LTD. 7  
  8. 8. 4. Number of Linkedin Users   (Source: socialbakers.com) Linkedin  Users   259,575   Posi1on  in  the  list   #39   Still not popular in Thailand, Penetra1on  of   because Linkedin is for Business. popula1on   0.39%   It will need long time to penetrate into Thai. Penetra1on  of   online  popula1on   1.48%   Comparison with neighbor countrySingapore Malaysia Vietnam Linkedin  Users   633,252   Linkedin  Users   596,422   No info. Posi1on  in  the  list   #24   Posi1on  in  the  list   #25   Less than Thai. Penetra1on  of   Penetra1on  of   popula1on   13.47%   popula1on   2.28%   Penetra1on  of   Penetra1on  of   online  popula1on   17.31%   online  popula1on   3.53%   MIRAI MEDIA CO., LTD. 8  
  9. 9. 5. Traffic of Social Media (Source: Google Trend)Traffic amount Change!!  Can not see Twitter and linkedin traffic line . . . is the first SNS that Thai users used and has been very popular since before 2009. The graph shows that the number of Thai users of hi5 was more than Facebook until May 2010. MIRAI MEDIA CO., LTD. 9  
  10. 10. 4. Traffic of Social Media Access region No.1 is Bangkok No.2 is Khon Kaen (the biggest city in Isan) Chiang Mai is No.6Similar with population ratio MIRAI MEDIA CO., LTD. 10  
  11. 11. Thank you very much for your attention MIRAI MEDIA CO., LTD. Name : Takuro Yoshida E-mail : yoshida@miraimedia.co.th Website : www.miraimedia.co.th (coming soon…) Facebook : www.facebook.com/miraimedia Twitter : MIRAI_MEDIA_TH (Japanese) MIRAI MEDIA CO., LTD. 11  

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