Urbanisation is one of the biggest macro trends of our time, with Europeans increasingly choosing to live, work and play in the city. As a result the retail real estate industry has returned the modern mall concept to the city and retailers and landlords are chasing a growing urban population of trend leaders – linked by interests and attitudes that transcend borders. So how can retailers and retail developments reach out and engage
with this new generation of citysumers? The second issue of MORE Vision includes key data, useful links and must-see video as well as interviews with four key thinkers.