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Page Speed and SEO: Why It Matters and How to Improve It

Page Speed matters to your users, which means it matters to search engines and is important to your SEO. Find out more about why it matters and some specific steps you can take to improve it in WordPress.

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Page Speed and SEO: Why It Matters and How to Improve It

  1. 1. Why It Matters and How to Improve It. Ashley Orndorff Marketing Geek MIND Development & Design, LLC Page Speed and SEO
  2. 2. How long is too long for a page to load? 3 seconds or less 47% expect 2 seconds or less
  3. 3. The longer your page takes to load, the more likely a visitor will leave your site.
  4. 4. Why Page Speed Matters: Search engines are businesses. User experience matters. Engagement metrics make a difference. In e-commerce, especially, time is money. Slow page speed affects crawl budget.
  5. 5. Market Share Search Engines Visibility Are Businesses. 1
  6. 6. User Experience Matters. 2
  7. 7. Engagement Metrics Make a Difference. 3 Click Through Rate Bounce Rate
  8. 8. A 1-Second Delay: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions
  9. 9. A 1-Second Delay = $2.5 million lost annually For Ecommerce, Quick page loads = loyalty for 52% of online shoppers Especially, 4 Time is Money.
  10. 10. For Ecommerce, Especially, 4 Time is Money. Wal-Mart 1 second improvement 2% increase in conversions Amazon 100 msec improvement 1% increase in revenue
  11. 11. Crawl Budget: “the number of URLs Googlebot can and wants to crawl” Slow Page Speed Affects Crawl Budget. 5 Step 1 - Get Crawled Step 2 - Get Indexed
  12. 12. How to Improve Page Speed in WordPress
  13. 13. Speed Testing Tools: Test Your Speed Google PageSpeed Insights GTmetrix Pingdom YSlow 1
  14. 14. Compress Images Optimize Images EWWW Image Optimizer WPsmush WP Theme Supports Responsive Styles 2
  15. 15. Before: Desktop: 68 Mobile: 56 Optimized Images After: Desktop: 86 Mobile: 67 The Case for Organic Traffic Increased: 1.66% over a previous seasonal drop 14.98% over the same time last year
  16. 16. Saved Copies vs. New Requests Enable Caching Plugins: WP Super Cache W3 Total Cache WP Rocket 3
  17. 17. Before: Desktop: 56 Mobile: 47 Enabled Caching After: Desktop: 79 Mobile: 63 The Case for Organic Traffic Increased: 46.17% over the previous 30 days 25.05% over the same time last year
  18. 18. Each Component = 1 HTTP Request Minimize HTTP Streamline: Combine Stylesheets Reduce Scripts Use CSS instead of Images 4 Requests
  19. 19. Unnecessary Code Adds Size Minify HTML, CSS, Clean it Up! Eliminate Extra: And JavaScript Spaces Line Breaks Indentations 5
  20. 20. W3 Total Cache Better WordPress Minify Autoptimize Plugins to Use Another Option (if you know what you’re doing): PageSpeed Module (Just Pick One):
  21. 21. Too many 301 redirects = more page load time Check Your 6 Redirects
  22. 22. Screaming Frog Google Search Console SEMrush Moz Raven Tools Site Audit Tools
  23. 23. Plugins to Use: Redirection Simple 301 Redirects
  24. 24. Regular Clean-Up Un-Used or Outdated Extensions Regularly Update Extensions Remove Un-Used Extensions Clear Out the Trash 7 WP Optimize
  25. 25. Questions?