1.
Why It Matters and How to Improve It.
Ashley Orndorff
Marketing Geek
MIND Development & Design, LLC
https://www.slideshare.net/MINDDevelopmentandDesign
Page Speed
and SEO

2.
How long is too long
https://www.slideshare.net/MINDDevelopmentandDesign
for a page to load?
3 seconds or less
47% expect 2 seconds or less

3.
The longer your page takes
https://www.slideshare.net/MINDDevelopmentandDesign
to load, the more likely a
visitor will leave your site.

4.
Why Page Speed Matters:
https://www.slideshare.net/MINDDevelopmentandDesign
Search engines are businesses.
User experience matters.
Engagement metrics make a difference.
In e-commerce, especially, time is money.
Slow page speed affects crawl budget.

5.
Market Share
Search Engines
https://www.slideshare.net/MINDDevelopmentandDesign
Visibility
Are Businesses.
1

6.
User Experience
https://www.slideshare.net/MINDDevelopmentandDesign
Matters.
2

7.
Engagement Metrics
https://www.slideshare.net/MINDDevelopmentandDesign
Make a Difference.
3
Click Through Rate
Bounce Rate

8.
A 1-Second Delay:
https://www.slideshare.net/MINDDevelopmentandDesign
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions

9.
A 1-Second Delay = $2.5 million lost annually
For Ecommerce,
https://www.slideshare.net/MINDDevelopmentandDesign
Quick page loads = loyalty for 52% of online shoppers
Especially,
4
Time is Money.

10.
For Ecommerce,
https://www.slideshare.net/MINDDevelopmentandDesign
Especially,
4
Time is Money.
Wal-Mart
1 second improvement
2% increase
in conversions
Amazon
100 msec improvement
1% increase
in revenue

11.
Crawl Budget:
“the number of URLs Googlebot can and wants to crawl”
Slow Page Speed
https://www.slideshare.net/MINDDevelopmentandDesign
Affects Crawl Budget.
5
Step 1 -
Get Crawled
Step 2 -
Get Indexed

12.
How to Improve
https://www.slideshare.net/MINDDevelopmentandDesign
Page Speed in WordPress

13.
Speed Testing Tools:
Test Your Speed
https://www.slideshare.net/MINDDevelopmentandDesign
Google PageSpeed Insights
GTmetrix
Pingdom
YSlow
1

14.
Compress Images
Optimize Images
https://www.slideshare.net/MINDDevelopmentandDesign
EWWW Image Optimizer
WPsmush
WP Theme Supports Responsive Styles
2

15.
Before:
Desktop: 68
Mobile: 56
Optimized Images
https://www.slideshare.net/MINDDevelopmentandDesign
After:
Desktop: 86
Mobile: 67
The Case for
Organic Traffic Increased:
1.66% over a previous seasonal drop
14.98% over the same time last year

16.
Saved Copies vs. New Requests
Enable Caching
https://www.slideshare.net/MINDDevelopmentandDesign
Plugins:
WP Super Cache
W3 Total Cache
WP Rocket
3

17.
Before:
Desktop: 56
Mobile: 47
Enabled Caching
https://www.slideshare.net/MINDDevelopmentandDesign
After:
Desktop: 79
Mobile: 63
The Case for
Organic Traffic Increased:
46.17% over the previous 30 days
25.05% over the same time last year

18.
Each Component = 1 HTTP Request
Minimize HTTP
https://www.slideshare.net/MINDDevelopmentandDesign
Streamline:
Combine Stylesheets
Reduce Scripts
Use CSS instead of Images
4
Requests

19.
Unnecessary Code Adds Size
Minify HTML, CSS,
https://www.slideshare.net/MINDDevelopmentandDesign
Clean it Up! Eliminate Extra:
And JavaScript
Spaces
Line Breaks
Indentations
5

20.
W3 Total Cache
Better WordPress Minify
Autoptimize
Plugins to Use
https://www.slideshare.net/MINDDevelopmentandDesign
Another Option (if you know what you’re doing):
PageSpeed Module
(Just Pick One):

21.
Too many 301 redirects = more page load time
Check Your
https://www.slideshare.net/MINDDevelopmentandDesign
6
Redirects

22.
Screaming Frog
Google Search Console
SEMrush
Moz
Raven Tools
Site Audit Tools
https://www.slideshare.net/MINDDevelopmentandDesign

23.
Plugins to Use:
https://www.slideshare.net/MINDDevelopmentandDesign
Redirection
Simple 301 Redirects

24.
Regular Clean-Up
https://www.slideshare.net/MINDDevelopmentandDesign
Un-Used or Outdated Extensions
Regularly Update Extensions
Remove Un-Used Extensions
Clear Out the Trash
7
WP Optimize

25.
Questions?
https://www.slideshare.net/MINDDevelopmentandDesign