Styrk din rekruttering af specialister med sociale medier - Ravi Vatrapu- CBS

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Jobfinder bød i okt. 2013 i samarbejde med Capax og Mediehuset Ingeniøren Live velkommen til en dag i rekruttering og sociale mediers tegn.

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Styrk din rekruttering af specialister med sociale medier - Ravi Vatrapu- CBS

  1. 1. Social Business: Engagement, Analytics, and Management Ravi Vatrapu Professor mso, Department of IT Management Director, Computational Social Science Laboratory (CSSL) Copenhagen Business School Professor of Applied Computing Norwegian School of Information Technology (NITH) Phone: +45-2479-4315 Skype: rvatrapu Email: vatrapu@cbs.dk Web: http://cssl.cbs.dk Social Media & HR Copenhagen 31-October-2013 1
  2. 2. OUTLINE  The Internet Revolution  Current Trends  Business Transformations  Social Business    Social Media Engagement Social Media Analytics Social Media Management  Social Semantic’s Networked Business Factbook  Applications to HR 2
  3. 3. Why should companies be on social media (facebook)? What do you think? because       it is there everybody else is there expected by customers demanded by customers hijacked by customers business value 3
  4. 4. Current Trends Ubiquitous & Pervasive Computing Participatory Turn of the Internet Technologies of the Self Digital Positivism Civic Panopticon (Vatrapu, 2008) (Vatrapu, 2008) 4
  5. 5. Concomitant Convergence  Services: Local, Social, Mobile  Media: Owned, Paid, Earned  Interactions: My Place, Your Place, Our Place  Scorecards: People, Planet, Profit 5
  6. 6. NETWORKED BUSINESS FACT BOOK 2012  Strategic Partnership  Survey of Perceptions, Practices, and Value Generation with Social Media, Mobile, and Cloud Computing  2729 Respondents/Orgnaizations  Private: 2432  Public: 297 6
  7. 7. 7
  8. 8. SOCIAL BUSINESS  ”A Social Business is an organization that strategically engages, analyses and manages social media to structure organizational processes and support organizational functions in order to realize operational efficiencies, generate competitive advantages and create value for customers, share holders and other societal stakeholders. 8
  9. 9. THREE ASPECTS OF SOCIAL BUSINESS  Social Media Engagement (SME): Organization's strategic use of social media channels to interact with its internal and external stakeholders for the purposes ranging from marketing, customer support, product development and knowledge management.  Social Media Analytics (SMA) Collection, storage, analysis and reporting of social data emanating from the social media engagement of and social media conversations about the organization.  Social Media Management (SMM) SMM focuses on the operational issues, managerial challenges and comparative advantages with respect to the emerging paradigm of Social Business 9
  10. 10. Part I: Social Media Engagement 10
  11. 11. SOCIAL MEDIA ENGAGEMENT: STAKEHOLDERS Wollan, R., Smith, N. & Zhou, C (2011) 11
  12. 12. SOCIAL MEDIA ENGAGEMENT: COMPLEXITY Sony PS4 Controller: “Share” Button Image from Kotaku Wollan, R., Smith, N. & Zhou, C (2011) 12
  13. 13. FOUR TYPES OF ENGAGEMENT 13
  14. 14. Part II: Social Media Analytics 14
  15. 15. 15
  16. 16. 16
  17. 17. SOCIAL DATA  Social Data  Social Graph (Actors, Actions, Activities, and Artifacts)  Social Text (Topics, Keywords, Pronouns, & Sentiments)  Social Data Issues    Key Performance Indicators (KPI) Return on Investment (ROI) Campaign Duration (3 days– 1 year)  Pre-Click vs. (Non)Click vs. Post-Click  What about House Data? 17
  18. 18. SOCIAL MEDIA SCORECARDS  Systematize the field  Academic Rigour + Industry Relevance  Knowledge-Creation + Problem-Solving  “Meaningful and Actionable Insights”  Include    “Ultraviolet” Social Data Web Analytics Integrate   House Data (social-CRM and such) Training and Certification 18
  19. 19. Software: Social Data Analytics Tool 19
  20. 20. Part III: Social Media Management 20
  21. 21. SOCIAL MEDIA MANAGEMENT: FRAMEWORK #1 (Wollan, Smith, & Zhou, 2011) 21
  22. 22. Social Business Maturity (Spondor, 2011) Level 1: Monitoring Level 2: Online Research Level 3: Social Targetting and Data Management Level 4: Social Business Collaborations 22
  23. 23. Part III: Social Media & HR 23
  24. 24. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-1 http://nstore.accenture.com/technology/millennials/global_millennial_generation_research.pdf 24
  25. 25. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-2  Cultural Challenges from Socia Media        Leaders underestimate benefits and fear risks Enterprise cultural change Silos and organizational change Rewards and incentives Scaling of talent needs Tools and knowledge management capabilities Keeping up with the pace of change 25
  26. 26. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-3 26
  27. 27. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-4  Three Transformation Techniques  ”Use a rapid knowledge transition tool kit built on social media to help share knowledge across the organization”  ”Set standards and requirements for use of collaboration technologies to overcome resistance to change and to encourage use”  ”Focus on middle management” 27
  28. 28. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-5 28
  29. 29. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-6 29
  30. 30. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-7 30
  31. 31. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-8 31
  32. 32. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-9 32
  33. 33. SOCIAL MEDIA AND EMPLOYEE EMPOWERMENT-10 33
  34. 34. Discussion vatrapu@cbs.dk http://cssl.cbs.dk 34

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