Datacenter 2014: Coromatic - Lucas Cardholm

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Building and managing data centre facilities with variable costs based on demand
There is a variable demand in our data centres today. Depending on your industry sector you may have seasonal variations, or high frequency data loads and other specific needs of capacity. In a virtualized and cloud based environment we have grown accustomed to handling IT services based on SLAs and expect these to be paid per use and on demand rather than treat them as up-front investments. The same methods of pay-as-you-go can be applied to data centre facilities and service operations. The presentation provides a case study of how this model is applied and tied into IT service management of a Nordic customer.

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Datacenter 2014: Coromatic - Lucas Cardholm

  1. 1. Building and managing data centres with variable costs based on demand Nordic Case Study 13 Mar 2014
  2. 2. We are pleased to meet you Lucas Cardholm Coromatic Group VP Service & Business Development lucas.cardholm@coromatic.se Michael Petersen Coromatic A/S Managing Director & Country Manager mwp@coromatic.dk
  3. 3. Company overview • Delivers more than one datacentre per week • Manages more than 3,000 annual service contracts across EMEA • Privately held by EQT and management • Turnover ~145M EUR, ~350 staff Unique Selling Point Total in-house solutions for Critical Facilities Vendor neutral – What’s optimal is individual Coromatic Group Source: Coromatic Group, rev 2013-06-01
  4. 4. • Build new data centre facilities • Acquire existing DC facilities • Manage DC facilities • Optimize cost & performance Our customers benefit from having functional services contracted and delivered to meet business needs – e.g., degree of utilization or availability requirements. Services
  5. 5. Offering • Technical design, perimeter security, fire suppression, service management and SLA levels fully customised • Payment varies based on capacity stages utilised in DC • 100% tailored to meet customer requirements • Your own data centre at your own premises as a service, instead external co-location or housing solution Value proposition • DC kept under internal control • Move from CAPEX to OPEX • Lowered OPEX for optimised power load and no add-on fees • Predictable cost levels which include all, e.g. life cycle management of equipment • Coromatic is single point of contact for handling of incidents, service requests and change management DCaaS Overview
  6. 6. Demand varies Different perspectives Lifecycle High frequency or few spikes Seasonal Unpredictable
  7. 7. Physical Cloud A fully virtualized IT environment, using operational procedures ? ? ? Virtual VMware VMware The Journey…..
  8. 8. Cloud overview Source: Coromatic Group Customer site Service provider Self-run private cloud Managed private cloud Dedicate private cloud Public cloud Virtual private cloud Hosted private cloud SINGLE-TENANT MULTI-TENANT Critical Facility with Service Management
  9. 9. Regulatory/contractual demands Data Centre demands on availability and resilience to be considered Source: The Uptime Institute Tier 4 •99.995 % availability •Risk of downtime due to DC facilities: 26 mins per annum •Fully redundant: Two independent utility paths Tier 3 •99.982 % availability •Risk of downtime due to DC facilities: 1 h 36 mins per annum •Fault tolerant: Multi power and cooling paths Tier 2 •99.749 % availability •Risk of downtime due to DC facilities: 22 hrs per annum •Some redundancy: Single path of power and cooling Tier 1 •99.671 % availability •Risk of downtime due to DC facilities: 28 hrs 48 mins per annum •No or redcued redundancy: Single path of power and cooling Environmental impact Latency compliance …and more Other aspects security
  10. 10. Data centre service management models Model 3 – Integrated DC service management Customer DCSM supplier Model 2 – Hybrid SSS1 SSS2 SSS4 Agreements: Some services Model 1 – Single service outsourcing SSS Single Service Supplier Customer SSS1 SSS2 SSS3 SSS4 SSS..n Admin Customer DCSM supplier SSS1 SSS2 SSS3 SSS4 SSS..n Admin SSS..n SSS1 SSS2 SSS3 Agreements Agreement: Most services Agreement: All services Agreements: All services Admin Source: Coromatic Group,
  11. 11. We secure our customers’ business through physical IT security and reliable power. Nordic Case Study Sätterstrand Business Park satterstrand.se/in-english/computer-room/
  12. 12. Financial control Bridging management of IT services and data centre facilities DC 1 DC 2 Fixed assets or long-term lease Opportunity for variable Opex
  13. 13. 0 50 100 150 200 250 300 350 400 450 Demand variation at Data Centre Actual use, DC (kW) Actual use, IT (kW) Demand variation at Data Centre A need to handle above average demand Above average demand
  14. 14. 0 50 100 150 200 250 300 350 400 450 Capacity adjustments Approaches to meeting demand DC facilities designed for capacity adjustments Semi-flexible Fixed
  15. 15. 0 50 100 150 200 250 300 350 400 450 Capacity adjustments + cloud Approaches to meeting demand DC facilities designed for capacity adjustments + private cloud Fixed Semi-flexible Flexible
  16. 16. • SLA reporting • Power • Cooling • Invoicing / cost allocation • Power use per customer • PUE / invoice factor • End-customer equipment • Rack level • 24/7 access for end-customers • Facility documentation • Floor plans • Cabling • SOPs • Capacity planning • Floor space • Power and cooling • Long-term and BCP • Physical dependencies • “What-if” scenarios • Trend analysis of KPIs Bridging management of IT and FM Requires DCIM for monitoring and capacity planning Source: Coromatic Group Needs: SBP Dashboards
  17. 17. Lifecycle High frequency or few spikes Solutions to demand varies Different perspectives Seasonal Unpredictable +
  18. 18. Peak Demand Capacity Cloud Capacity Dedicated Capacity + Cloud Average total cost – fixed vs. variable Variable Fixed Keeping financial risks controlled bridging management of IT services and data centre facilities Source: Coromatic Group, based on original research by AT&T, Joe Weinman
  19. 19. Coromatic Group – experts in IT and power continuity – securing business as usual Thank you for your attention - Questions & Answers -

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