1.Music marketing: why do you need a website?
- Why would you need a website if you are an artist?
- The artist’s website
- Building the website
2. The fundamentals to set up your digital content strategy
- Optimising content on a website?
- Video streaming websites (with a focus on Youtube)
- Why use audio streaming websites?
3. Key learnings
- The essentials of your website
- Optimising your content and defining your editorial angle
- YouTube/video channels: an essential broadcast channel for music
- Optimising streaming within my development strategy