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Silence media presentation

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Silence Media (UK)
Silence is a new advertising network for the entertainment industry. It offers its clients a media-buying model for video banner-advertising called cost-per engagement, which means they only pay when people rollover and expand their ads. Silence works with leading European and American websites. Its clients include major record labels Sony, Universal, and EMI, and leading independent records labels the Beggars Group and PIAS.

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Silence media presentation

  1. 1. Cost per engagement “Cost per engagement is relevant for  music companies because we have  diminishing marketing budgets. If you  are advertising a band then it makes  sense to only pay to reach their fans.” Hannah Neaves, Senior Product  Manager,  Polydor UK www.silence‐media.com
  2. 2. Sufjan Stevens www.silence‐media.com
  3. 3. www.silence‐media.com
  4. 4. Industry reservations about video  banner advertising 1. Creative too expensive and standards poor 2. Separation of creative and media 3. Ad serving costs high 4. CPM lacks accountability www.silence‐media.com
  5. 5. Savings of over 50% compared with  the CPM metric 1. Cost of engagement includes creative, ad serving, media planning,  buying and evaluation 2. Shifting the risk to the network 3. Abandoning reach for engagement.  4. Rule of engagement: entertaining, transparent, relevant and useful.  5. You’re not penalised for advertising that doesn’t work.  6. Free page impressions www.silence‐media.com
  6. 6. 16 banner ads across 8 countries www.silence‐media.com
  7. 7. Viacom embrace CPE www.silence‐media.com
  8. 8. CPE sells records www.silence‐media.com
  9. 9. La Roux www.silence‐media.com
  10. 10. Delphic www.silence‐media.com
  11. 11. Justin Bieber www.silence‐media.com
  12. 12. Alphabeat www.silence‐media.com
  13. 13. The Big Pink www.silence‐media.com
  14. 14. Julian Casablancas www.silence‐media.com
  15. 15. Vampire Weekend www.silence‐media.com
  16. 16. The Temper Trap www.silence‐media.com
  17. 17. The Cribs www.silence‐media.com
  18. 18. Vitalic www.silence‐media.com
  19. 19. Gossip www.silence‐media.com
  20. 20. Highlights of 2009 for Silence • Over 40 campaigns • 800 websites in our European and American  network • Procter and Gamble switch to CPE • Silence covered across the trade press • Midem and SXSW award • Adweek predicts CPE will be Top 5 digital  marketing trends of 2010 www.silence‐media.com
  21. 21. Lee Henshaw www.silence‐media.com lee@silence‐media.com Tel +44 (0)7939 053130

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