1.
A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

2.
Mike Masnick

3.
Motivational

4.
A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

5.
Key Ideas

6.
Amazing

7.
Sky Is Rising

8.
Not Falling

9.
The Industry…

10.
Growing

11.
Not Shrinking

12.
More Content

13.
Than Ever Before

14.
More Access

15.
Than Ever Before

16.
More Opportunity

17.
Than Ever Before

18.
Good

19.
Very, Very Good

20.
That Said…

21.
There Is Still

22.
Challenge

23.
Challenge

24.
Established Players

25.
Convince

26.
A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

27.
Challenge

28.
Marketing Challenge

29.
Be Met

30.
More

31.
Open

32.
Human

33.
Most Of All…

34.
Awesome

35.
Recall

36.
2009

37.
CwF = Connect with Fans

38.
RtB = Reason to Buy

39.
CwF + RtB = $$$$

40.
(Still True)

41.
15 Minute Presentation

42.
280 Slides

43.
Reward

44.
Come Back

45.
Rather Than…

46.
15 Minute Presentation

47.
Only

48.
10 Minute Presentation

49.
And…

50.
“Can you make it as
entertaining”

51.
Challenge

52.
Still

53.
280 Slides

54.
10 Minutes

55.
Entertaining

56.
Forgive Me

57.
Speak Fast

58.
Now…

59.
A Totally Positive Look at
the State of the Industry
… and where the big
opportunities lie

60.
Research Report

61.
Today

62.
Comprehensive Survey

63.
State

64.
Global

65.
Entertainment Industry

66.
Contrary

67.
(Psssst!)

68.
Doom & Gloom

69.
Celebrating

70.
Amazing

71.
Sky Is Rising

72.
Not Falling

73.
The Industry…

74.
Growing

75.
Not Shrinking

76.
More Content

77.
Than Ever Before

78.
More Access

79.
Than Ever Before

80.
More Opportunity

81.
Than Ever Before

82.
Tom Silverman

83.
Here’s the thing…

84.
Entire Past Decade

85.
Doom & Gloom

86.
Actuality

87.
Better

88.
66% Growth

89.
Sky Is Not Falling

90.
Sky Was Never Falling

91.
Now…

92.
Wait a second…

93.
We’ve all seen…

94.
Lived It

95.
Answer

96.
Record Industry

97.
Music Industry

98.
Music Industry
≠
Record Industry

99.
Elsewhere

100.
Concerts

101.
Merchandise

102.
Licensing

103.
Sponsorship

104.
And Remember

105.
But Also…

106.
Amount

107.
Music

108.
Exploded

109.
Argue

110.
Quality?

111.
No Question

112.
Easier

113.
Create

114.
Record

115.
Distribute

116.
Promote

117.
Monetize

118.
Growing

119.
Opportunity

120.
What You Have:

121.
Consumers?

122.
Wonderful

123.
Abundance

124.
More

125.
Content

126.
Choices

127.
Ways

128.
Experience

129.
Renaissance

130.
Musicians?

131.
Easier

132.
Create

133.
Record

134.
Distribute

135.
Promote

136.
But…

137.
Challenge

138.
Much More
Competition

139.
Even As

140.
The Content

141.
Growing

142.
Faster

143.
Challenge

144.
Marketing

145.
Some People…

146.
Legal

147.
Educational

148.
Technological

149.
But…

150.
When You Look

151.
A Marketing Challenge

152.
To Capture Customers

153.
Highly Competitive
Market

154.
But How?

155.
CwF + RtB = $$$$

156.
Examples

157.
Case Studies

158.
Louis CK

159.
Comedian

160.
Marketing Challenge

161.
Open

162.
Human

163.
Awesome

164.
Open
Human
Awesome

165.
Interesting

166.
DRM-Free

167.
Low Price

168.
$5

169.
Direct

170.
By Itself…

171.
None Of That

172.
Stands Out

173.
What Did…

174.
Stand Out

175.
Open
Human
Awesome

176.
Open, Human

177.
Didn’t Scold

178.
Didn’t Threaten

179.
Didn’t Demand

180.
Treated Fans

181.
As Fans

182.
He Trusted

183.
Human

184.
Open

185.
Transparent

186.
12 Days

187.
> $1 Million

188.
Open

189.
Human

190.
Can’t Forget

191.
Awesome

192.
Awesome

193.
Nothing Works

194.
Marketing

195.
Awesome

196.
Awesome

197.
Amazing

198.
Sky Is Rising

199.
Not Falling

200.
The Industry…

201.
Growing

202.
Not Shrinking

203.
More Content

204.
Than Ever Before

205.
More Access

206.
Than Ever Before

207.
More Opportunity

208.
Than Ever Before

209.
Challenge

210.
Open

211.
Human

212.
Most Of All…

213.
Awesome

214.
Thank You…

215.
Awesome

216.
techdirt.com/skyisrising

217.
mike@floor64.com
@mmasnick

218.
techdirt.com/skyisrising