Bounce Mobile | MidemNet Lab 2011

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One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.

• Established early 2010 - Interactive music on mobile
• Technology changing the way we discover, consume music...
and now interact with it
• First product is Fireplayer - mobile remix platform
‣ Launched August 2010 in UK
‣ Allows simple remixes to be created on mobile
‣ Uses gameplay-style interface
‣ Share streams of mixes via Facebook, Twitter

Published in: Entertainment & Humor
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Bounce Mobile | MidemNet Lab 2011

  1. 1. MIDEMNET LAB PRESENTATION Martin Macmillan, CEO 1Saturday, January 22, 2011
  2. 2. INTRO TO BOUNCE • Established early 2010 - Interactive music on mobile • Technology changing the way we discover, consume music... and now interact with it • First product is Fireplayer - mobile remix platform ‣ Launched August 2010 in UK ‣ Allows simple remixes to be created on mobile ‣ Uses gameplay-style interface ‣ Share streams of mixes via Facebook, Twitter MIDEMNet Lab January 2011 2Saturday, January 22, 2011
  3. 3. MIDEMNet Lab January 2011 3Saturday, January 22, 2011
  4. 4. BUSINESS MODEL • Fireplayer platform app ‣ Freemium - app available with some free content to encourage trialling ‣ Premium content - £1.79/€2.39 per track download through in- app purchase ‣ Revenue share with retailer, label, publisher, collection societies • Similar variants for artist branded/media partner apps • 15.4% conversion rate achieved to date MIDEMNet Lab January 2011 4Saturday, January 22, 2011
  5. 5. PRESS COVERAGE “the most forward-thinking music app on the market” - The Sun, 4th October 2010 "Music fiddlers will love it" - The Guardian, App of the Day, 25th August 2010 "Fireplayer is a fun little free app that lets you play DJ God" - The Times, App of the Week, 4th September 2010 MIDEMNet Lab January 2011 5Saturday, January 22, 2011
  6. 6. CONTENT • Full-track audio stems required ‣ Studio work handled by Bounce • Framework content deals in place with majors and indies ‣ Universal, EMI • Accessible by smaller labels/unsigned artist • Adding territory partners to source and promote music in local markets MIDEMNet Lab January 2011 6Saturday, January 22, 2011
  7. 7. WHY IS THIS A GOOD THING? • Incremental digital revenue channel ‣ Does not cannibalise download sales • New promotional opportunities to engage listeners ‣ On-demand remix competitions ‣ Strong social networking integration ‣ Stems can be made available pre-release • Multiple music genres. Catalogue opportunities MIDEMNet Lab January 2011 7Saturday, January 22, 2011
  8. 8. DISTRIBUTION MODEL • Media partner branded apps ‣ Radio, online/print publications • Handset vendor tie-ups • Artist branded apps • Brand opportunities MIDEMNet Lab January 2011 8Saturday, January 22, 2011
  9. 9. TECHNOLOGY • App portable across platforms ‣ Android ‣ Symbian (Ovi) ‣ Samsung Bada • Other platforms (eg BlackBerry) with additional work • Back-end functionality MIDEMNet Lab January 2011 9Saturday, January 22, 2011
  10. 10. INFRASTRUCTURE • Content server serves appropriately licensed content across different territories/app stores • Real-time reporting of download data with track/territory/stream analysis • Cross platform • Territory partners MIDEMNet Lab January 2011 10Saturday, January 22, 2011
  11. 11. for more information.... martin@bouncemobile.net 11Saturday, January 22, 2011

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