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CONTENTSERV - PIM le noyau central d'un ecosysteme digital - Data forum MICROPOLE 2016

CONTENTSERV - PIM le noyau central d'un ecosysteme digital - Data forum MICROPOLE 2016

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CONTENTSERV - PIM le noyau central d'un ecosysteme digital - Data forum MICROPOLE 2016

  1. 1. 1 the core of a digital eco-system
  2. 2. 2 Add slide with speakers Laurence Caron| Contentserv Managing director Expertise 20 years of experience with various positions in marketing, sales partner and alliances management in the Software & High Tech Industry Extensive experience in MDM, PIM, DAM and ECM. Today’s Speakers Naima el Omari | Dorel Juvenile IS Project Manager Marketing & NPD Expertise 9 years of experience in project management of IT implementations in different industries in insurance, banking and retailer- & consumer goods. Experience in PIM/DAM, MDM, PLM, CRM.
  3. 3. 3 Lessons learned Vision for the future Why Contentserv About Dorel Context & Challenges faced Agenda Why a PIM solution Why Contentserv
  4. 4. 4 Dorel global
  5. 5. 5 Juvenile Recreation / Leisure Home Furnishing Key brands in 3 segments
  6. 6. 610,450 employees across 25 countries worldwide Dorel Juvenile Canada Dorel Juvenile USA Dorel Juvenile Chile Dorel Juvenile Europe Dorel Juvenile China Dorel Juvenile Australia Dorel Juvenile Brazil Dorel Juvenile Mexico Juvenile operating structure
  7. 7. 7 Dorel Juvenile brands Europe
  8. 8. 8 § Many users § Various languages § Different output channels § Demanding market § High expectations Overall content complexity
  9. 9. 9 Product Information Finance Procurement/ Supply chain Sales Quality Customer Svcs New Prod Dev/ Marketing Customer Relationship Mgmt (Klee/SMS) Branded Websites PDM (TeamCenter) ERP Minos Warehousing (LM6) ERP Minos Team Space Brand portal Campaigns Collections Packaging User guides Product introductions Consumer Contacts (DCC) Spare parts D’base (PID) Service PortalsProduct Fiches E-Com- merce Brochures Homolo- gation data Compliance Prod Dbase (CDB) Product Fiches Lectra Deal E-sales Content in silos
  10. 10. 10 Distributing content = nightmare
  11. 11. 11 Example calculation Bébé Confort: New products or product changes 10.000 Touch points/output channels 6 Languages 11 _________________________________________________ 10.000 x 6 x 11 makes 66.000 variants!
  12. 12. Simple is harder than Complex 12 Insert image Simple is harder than complex
  13. 13. 13 Pinpoint capability elements
  14. 14. 14 People Tools Process Information
  15. 15. 15 People Tools Process Information
  16. 16. 16 Information
  17. 17. 17 Information - Landscape
  18. 18. 18 Information - Print Assets (Images, Logos, Icons,...) Marketing texts Product information (incl. Master Data - ERP) Profile and action data (customers, partners, offices, ...)
  19. 19. 19 Information - Services
  20. 20. 20 Information - Website
  21. 21. 21 Information - Shop
  22. 22. 22 Information § Single source of truth, upload once use many § Content used by multiple departments § Content used for website, e-commerce, SFDC, catalogue, popsheets
  23. 23. 23 Data consistency & access - Global & Regional level - All business channels - Global segmentation Define & deploy best practices - Validate pictures and data (versions) - Harmonize communication, formats and content Improve efficiency & time to market - Share same data sources - Catalogs process more efficient Unlock opportunities - Internal and external communication - Support new global business channels (E-commerce, Marketing campaigns etc.) Tools
  24. 24. v 24 Needs Coverage Integrated DAM Complex organization UX & Access management Multi- channeling Global Flexibility Key drivers PIM system
  25. 25. 25 Elaborated inheritance and duplication Flexible data model & complete workflow DAM complete and easy to use Multi brands, multi languages & localization Easy of use search functionality Why Contentserv?
  26. 26. 26 § Technology partners e.g. § Reference customers using PIM globally The perfect fit
  27. 27. 27 About ContentservIndependent Software Vendor founded in 1999 Specialist in Enterprise Marketing Management
  28. 28. 28 Analysts recognition & Market awards
  29. 29. 29 60 new customers won in the past 12 months Retail & Distribution Consumer Goods (CPG & Durable Goods) Manufacturing & Engineering Pharma, Finance & Others
  30. 30. 30 Customer satisfaction
  31. 31. 31 People Tools Process Information
  32. 32. 32 People § PIM throughout entire organization § +/- 80 users trained in 2016 § Train the trainer § Role descriptions
  33. 33. 33 Process § Catalogue process defined § Gaps, rework, waiting time identified and optimization implemented § New departments / stakeholders involved and trained in PIM
  34. 34. 34 People Tools Process Information Optimization realized by efficient use of capability elements Connecting people, process, information and tools is key to roll out a PIM system successfully
  35. 35. 35 Where will you start?
  36. 36. 36 Challenges § Optimized UX for Y generation § Fact based working - insights § Bring complexity to the background § Make changes flexible Learnings § Change management under-estimated § Project workload as add-on § Content management: Operation to Transformation § Project to Process § Content ownership is key Our challenges & learnings
  37. 37. 3737 2014: Implement PIM, migration, interface, workflows and organization 2015: Implement DAM, Indesign, Create Master Catalogues & website 2017 and beyond More regions BE THERE WHERE CONSUMERS ARE December 2013: Business brief and partner selected 2016: More prints, more channels more brands Climbing steps to success
  38. 38. 38 Have a single source of truth for multi-channeling in a complex organization Data centralization and access management increase efficiency Data consistency and a single source of truth leads to a higher conversion Unlocks opportunities for better internal communication A journey where opportunities pop up along the way PIM – the core of a digital eco-system
  39. 39. 39 Let’s continue with a nice lunch… Contact details: Naima el Omari Naima.ElOmari@dorel.eu Daisy van Willigen Daisy.vanwilligen@dorel.eu Laurence Caron lcaron@contentserv.com Thank you!

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