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Redes sociales corporativas mireia ranera íncipy

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Redes sociales corporativas mireia ranera íncipy

  1. 1. Redes Sociales Corporativas Mireia Ranera Digital innovation management – www.incipy.com – 902 550 020
  2. 2. la realidad….externa internaDigital innovation management – www.incipy.com – 902 550 020
  3. 3. ¿qué está pasando en nuestras organizaciones?Digital innovation management – www.incipy.com – 902 550 020
  4. 4. “ comunicación interna….” tenemos feedbackDigital innovation management – www.incipy.com – 902 550 020 ?
  5. 5. + conflictos internos - compromiso - espíritu de equipo - orgullo de pertenencia… compartimos conocimiento ? Digital innovation management – www.incipy.com – 902 550 020
  6. 6. “retenido el mejor talento… ” lo estamos fidelizando ?Digital innovation management – www.incipy.com – 902 550 020
  7. 7. “ equipos: + globales+ dispersos geográficamente + horarios diferentes + colaboradores externos… ” tenemos herramientas colaborativas Digital innovation management – www.incipy.com – 902 550 020 ?
  8. 8. Sistemas de interacción (Redes Sociales Corporativas)Plataformas de ConocimientoCampañas Co-creación Colaboración Actividad conjunta, Intranet" Planear, mismo objetivo Comunicación
 Cononocimiento pensar y interna" decidir. y diálogoMensaje enviado Digital innovation management – www.incipy.com – 902 550 020
  9. 9. Descendente Comunidad AscendenteDirección > empleado Compañero = Compañero Empleado > Dirección Digital innovation management – www.incipy.com – 902 550 020
  10. 10. IntranetRed Social Interna
  11. 11. Redes Sociales Corporativas Qué son ?
  12. 12. Digital innovation management – www.incipy.com – 902 550 020
  13. 13. Digital innovation management – www.incipy.com – 902 550 020
  14. 14. Digital innovation management – www.incipy.com – 902 550 020
  15. 15. Digital innovation management – www.incipy.com – 902 550 020
  16. 16. Digital  innova+on  management  –  www.incipy.com  –  902  550  020  
  17. 17. 18 íncipy — digital innovation management - www.incipy.com — 902 550 020 | Pl. Narcís Oller, 9, 1º - 08006Barcelona | Princesa, 29, 4º D – 28008 Madrid
  18. 18. Redes Sociales Corporativas Para qué ?
  19. 19. •  participación, relación y colaboración.•  compromiso y orgullo de pertenencia.•  conocimiento y experiencia.•  comunicación y coordinación equipos.•  implicación, innovación.•  productividad y efectividad.
  20. 20. Estudio McKinsey“The rise of networkedEnterprise: web 2.0 finds itspayday”http://bit.ly/gpGlsG Digital innovation management – www.incipy.com – 902 550 020
  21. 21. Estudio de Jive Software Encuesta realizada a organizaciones que han puesto en marcha iniciativas de Redes Sociales corporativas.Digital innovation management – www.incipy.com – 902 550 020
  22. 22. Redes Sociales Corporativas Cómo ?
  23. 23. Visión + Objetivos RRHH/Dirección General Comunicación 24 Interna Directivos IT IT Digital innovation management – www.incipy.com – 902 550 020
  24. 24. Selección PlataformaNecesidades Objetivos Usabilidad 25 Cloud computing Priorizar objetivo social Digital innovation management – www.incipy.com – 902 550 020
  25. 25. socialtext, jive, chatter, bluekiwi, zyncro, beezy, ning... ( plataformas para redes sociales corporativas ) Digital  innova+on  management  –  www.incipy.com  –  902  550  020  
  26. 26. Estrategia Implementación Contenidos iniciales Investigación y LanzamientoAnálisis Interno Estrategia Plataforma Implementación Gestión e Impulsión Fases
  27. 27. Nuestros Profesionales en lasRedes Sociales Mireia Ranera Digital innovation management – www.incipy.com – 902 550 020
  28. 28. externala realidad…. empleados
  29. 29. Saben cómo actuar en las redes sociales ?Tienen guías de conducta ? Política Interna Formación Guías de Buenas Prácticas
  30. 30. Estudio de KPMG4.000 entrevistas a ejecutivos de 10 paísesRecomienda el acceso a las redes sociales desde el trabajo •  Mayor acceso al conocimiento 90% •  Mayor satisfacción laboral •  Mayor número de contactos externos 80% •  Desarrollo de una imagen pública de la empresa       •  Seguridad informática 20% •  Pérdidas de productividad •  Excesivo consumo del ancho de banda •  Posibles alteraciones de la imagen de la compañía Digital innovation management – www.incipy.com – 902 550 020
  31. 31. •  conocer potenciales clientes, partners, proveedores…•  saber más de la competencia•  estar informado sobre el sector•  aprender de expertos•  ser embajadores y prescriptores de la empresa Digital innovation management – www.incipy.com – 902 550 020
  32. 32. Guía de Buenas Prácticas en Social Media Por qué y para qué Cómo Marca personal y profesional Herramienta de trabajo Rol embajadores y prescriptoresDigital innovation management – www.incipy.com – 902 550 020
  33. 33. El “por qué” y “para qué” la empresa apuesta por las RedesSociales 34
  34. 34. Consejos de “cómo” estar y actuar en las redes sociales 35
  35. 35. Recomendaciones específicas entre el ámbito personal y profesional 36
  36. 36. Cómo y para qué son una herramienta de trabajoSu rol como embajadores y prescriptores de la empresa 37
  37. 37. externala realidad…. candidatos
  38. 38. “ahora el talento está en las redes sociales”cómo gestionarnuestra marcaen las redessociales ?employer branding 2.0 Digital innovation management – www.incipy.com – 902 550 020
  39. 39. Web Corporativa (sección Empleo) Joana resumen 10 buenas prácticas para aplicar mañana Canales Corporativos de Empleo 2.0Digital innovation management – www.incipy.com – 902 550 020
  40. 40. Canal Corporativo de Empleo 2.0Digital innovation management – www.incipy.com – 902 550 020 41
  41. 41. InteractividadDigital innovation management – www.incipy.com – 902 550 020 42
  42. 42. IKEA: Cuestionario de valores y cultura Digital innovation management – www.incipy.com – 902 550 020
  43. 43. Digital innovation management – www.incipy.com – 902 550 020
  44. 44. Acciona : Atractivo y simple test de compatiblidad. Digital innovation management – www.incipy.com – 902 550 020
  45. 45. PwC “PwC Quest”: " "Un juego online por equipos para captar talento universitario. Los equipos deben superar diferentes pruebas y ganar distintos premios: prácticas, jornadas con profesionales de PwC, participar en el Aula de Emprendedores. Digital innovation management – www.incipy.com – 902 550 020
  46. 46. CredibilidadDigital innovation management – www.incipy.com – 902 550 020 47
  47. 47. Unilever “Unilever Carrers UK & Ireland”.Canal en YouTube con entrevistas a empleados, en las que cada uno cuentabrevemente qué valora, cómo se trabaja, cómo se desarrolla profesionalmente.
  48. 48. Sodexo “Sodexo Careers”Comunidad para captar candidatos, con un canal en YouTube en donde losempleados cuentan su crecimiento y desarrollo profesional en la empresa. Digital innovation management – www.incipy.com – 902 550 020
  49. 49. Repsol: Vídeo en el que los mismos reclutadores de la empresa explican abiertamente cómo son los procesos y orientan a los candidatos.
  50. 50. Deloitte Holanda “Trabaja con nosotros”. Canal Empleo con un chat para que los candidatos puedan conversar directamente con los reclutadores. Éstos se presentan de forma transparente con todos sus perfiles en redes sociales. Digital innovation management – www.incipy.com – 902 550 020
  51. 51. Contenidos de valorDigital innovation management – www.incipy.com – 902 550 020 52
  52. 52. Arbora & Ausonia “Actualidad y Talento”: contenidos de interés para el candidato: noticias sobre RSC, Becas, posición en el Ranking como mejor empresa para trabajar en España, etc… Digital innovation management – www.incipy.com – 902 550 020 53
  53. 53. Publicidad Joana resumen 10 buenas prácticas para aplicar mañana Redes SocialesDigital innovation management – www.incipy.com – 902 550 020
  54. 54. Atraer el talento en las redes sociales Publicidad activa en las redes donde Con presencia nuestra tipología de candidatos están presentes,buenas mueven y se relacionan. Joana resumen 10 se prácticas para aplicar mañana • acercarnos a potenciales candidatos • presentar y viralizar nuestros contenidos • atraer visitas a nuestro canal de empleo 2.0 Digital innovation management – www.incipy.com – 902 550 020
  55. 55. Grupos corporativos en las redes sociales más afines a nuestro candidato Publicidad •  Crear comunidadresumen 10 buenas prácticas para aplicar mañana Joana e interés: con contenidos de valor. •  Comunicar nuestras ofertas de empleo. •  Mantener un diálogo abierto, transparente y cercano: dudas, conversaciones, colaboración. •  Redes Sociales Fomentando el interés en seguirnos, en recomendarnos a sus amigos, colegas, familiares. Digital innovation management – www.incipy.com – 902 550 020
  56. 56. Seat_ Grupo en Linkedin Grupo abierto de todos los trabajadores, antiguos empleados, interesados en trabajar, externos… 57
  57. 57. Accenture_Facebook“Hazte fan nuestro para contactar con nuestros profesionales y que te cuenten suexperiencia; acceder a nuestras últimas ofertas de empleo y conocer nuestrasactividades y noticias de interés… también podrás hacernos todas las preguntas quequieras y escribir mensajes en nuestro muro” 58
  58. 58. Unilever UK “Graduates”Canal en Twitter para estudiantes graduados, que gestionan los empleadosgraduados de Unilever, con sus experiencias, ideas, consejos, oportunidadesde empleo…. Publicidad Joana resumen 10 buenas prácticas para aplicar mañana Redes Sociales Digital innovation management – www.incipy.com – 902 550 020
  59. 59. 60
  60. 60. 1. Impulsar redes sociales corporativas para retener el talento y expandir el conocimiento.2. Guíar y formar a los empleados.3. Gestionar la marca para captar el mejor talento. Digital innovation management – www.incipy.com – 902 550 020
  61. 61. muchas graciasMireia Ranera Twitter: @mraneraDirectora General Human Capital Blog: mujeresconsejeras.com699 92 91 97mranera@incipy.com

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