Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Connected Car

1,819 views

Published on

Kunde im Fokus – Eine neue Erwartungshaltung verändert die Automotive Branche!
"In diesem Boxenstopp erfahren Sie, was Kunden der Automobilindustrie unter Connected Car verstehen, bzw. welche neuen Erwartungen durch die Verschmelzung von der Internet IT Industrie und unsere Automobilindustrie entstehen. Diese Kundenerwartungen führen zur Einführung neuer Technologien und Prozesse, die eine Transformation innerhalb der Automobil- und Zuliefererindustrie auslösen. Speziell die Entwicklungszyklen und Handlungsfelder im Fahrzeug selbst werden einer stärkeren Veränderung unterworfen. Diese Herausforderungen gemeinsam mit unseren Kunden zu stemmen, dabei die Risiken zu minimieren und Chancen gewinnfördernd umzusetzen ist die Zielrichtung von MHP.

Published in: Technology
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Connected Car

  1. 1. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH Kunde im Fokus – Eine neue Erwartungshaltung verändert die Automotive Branche! Connected Car – Der Kunde im Fokus Bernd Herold und Fabian Kehle l MHPBoxenstopp am 10.11.2015
  2. 2. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 2 Bernd Herold Associated Partner SU Connected Car Ihre Gesprächspartner MHPBoxenstopp: Connected Car Fabian Kehle Senior Professional SU Product- & Innovationsmanagement
  3. 3. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 3 Einleitung MHPBoxenstopp: Connected Car www.youtube.de/MHPProzesslieferant TelKo Einwahlnummer Einwahlnummer Schweiz: +41 44 583 1925 Einwahlnummer Deutschland: +49 711 96 59 96 13 Teilnehmer PIN- Code: 42538759 mit Raute- Taste bestätigen Weitere MHPBoxenstopps Agenda Wo Sie uns in 2015 auch finden können… www.mhp.de/Events www.mhp.com/de/events Zu Anfang sind alle Teilnehmer auf stumm geschalten. 17.11.2015 SAP Visual Enterprise Der Weg zu einer geordneten Startaufstellung ihrer PLM- Landschaft! 17.11.2015 SAP HANA – ein schneller Überblick Eine Zusammenfassung der aktuellen Trends im Kontext SAP HANA 24.11.2015 Chancen durch Elektromobilität Eine Branche im Wandel! www.mhp.com/de/events 13.00 – 13.10 Uhr Begrüßung Fabian Kehle 13.10 – 13.45 Uhr Vortrag Bernd Herold 13.45 – 14.00 Uhr Offene Fragerunde Sie können bereits während der Web Session über Chatfunktion im rechten Fenster Fragen einreichen. www.slideshare.net/MHPInsights
  4. 4. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 4 Prozesse verbessern kann nur, wer sich im Detail auskennt. Genauso wie im Großen und Ganzen. Wir wissen aus Erfahrung, wie man Ziele erreicht und dabei vorneweg fährt. MHPBoxenstopp: Connected Car
  5. 5. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 5 Mieschke Hofmann und Partner (MHP) A Porsche Company 1 Wir über uns Die Leistung Management Consulting System Integration Managed Services Business Solutions Der Unterschied Symbiose aus Prozess- + IT-Beratung l Prozesslieferant l Excellence l Automotive l Kunden Die Kompetenz Ganzheitliches Beratungsportfolio über die gesamte Wertschöpfungskette Technology Services Application Mgmt. Services Product Lifecycle Mgmt. Supply Chain Mgmt. Production & Opera- tions Mgmt. Customer Relations Mgmt. Finance & Controlling Business Intelligence After Sales Retail Mgmt. Human Resources
  6. 6. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 6 Ganzheitliches Beratungsportfolio über die komplette Wertschöpfungskette. Unsere Kompetenzbereiche mit Themenfeldern. MHPBoxenstopp: Connected Car Technology Services Application Mgmt. Services Product Lifecycle Mgmt. Supply Chain Mgmt. Production & Opera- tions Mgmt. Customer Relations Mgmt. Finance & Controlling Business Intelligence After Sales Retail Mgmt. Human Resources Production Planning Strategic Production Consulting Lean Production Manufacturing Execution Maintenance Retail Service Management Retail Consulting Fleet Management Sourcing Planning Affiliation Performance Development & Talent Management Governance, Risk and Compliance Template Development and Rollouts Business Process Development & Optimization Legal and Fiscal Requirements Accounts, Reporting and Consolidation System Harmonization CIO Management Consulting Enterprise Content Management Standard Software Individual Software Application & Process Services Application Management Consulting Product Structure Management Product Development Process (PDP) Management SAP PLM Consulting & Solution Implementation PTC Windchill Solution Integration DS Enovia V6 Solution Integration PLM Strategy & Management Consulting Production Logistics Procurement & Quality Sales Logistics Service Management Spare Parts Management Supply Chain & Demand Planning Service Management Spare Parts Management Warranty Processes (Pro-active) Complaint Management Digital incl. Connected CRM & Social CRM CRM Strategy & Management Consulting Sales Force Automation incl. Mobile CRM Analytics incl. Segmentation & Campaign Management Vertical Retail Integration (Pro-active) Complaint Management BI Technology BI Strategy Integrated Corporate Planning Analytical Business Processes Next Generation BI & BIG DATA Mobile BI Scenarios CRM IT Consulting & Solution Implementation Transition & Change Management Administrative Core Processes MHP Dealer Performance Management Finance and Controlling for Automotive Retailers Dealer Management Systems MHP Carbon Innovations Connected Vehicle Sustainable Mobility Real-time Business Industry 4.0
  7. 7. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 7 Ganzheitliches Beratungsportfolio über die komplette Wertschöpfungskette. Unsere Kompetenzbereiche mit Themenfeldern. MHPBoxenstopp: Connected Car Technology Services Application Mgmt. Services Product Lifecycle Mgmt. Supply Chain Mgmt. Production & Opera- tions Mgmt. Customer Relations Mgmt. Finance & Controlling Business Intelligence After Sales Retail Mgmt. Human Resources Production Planning Strategic Production Consulting Lean Production Manufacturing Execution Maintenance Retail Service Management Retail Consulting Fleet Management Sourcing Planning Affiliation Performance Development & Talent Management Governance, Risk and Compliance Template Development and Rollouts Business Process Development & Optimization Legal and Fiscal Requirements Accounts, Reporting and Consolidation System Harmonization CIO Management Consulting Enterprise Content Management Standard Software Individual Software Application & Process Services Application Management Consulting Product Structure Management Product Development Process (PDP) Management SAP PLM Consulting & Solution Implementation PTC Windchill Solution Integration DS Enovia V6 Solution Integration PLM Strategy & Management Consulting Production Logistics Procurement & Quality Sales Logistics Service Management Spare Parts Management Supply Chain & Demand Planning Service Management Spare Parts Management Warranty Processes (Pro-active) Complaint Management Digital incl. Connected CRM & Social CRM CRM Strategy & Management Consulting Sales Force Automation incl. Mobile CRM Analytics incl. Segmentation & Campaign Management Vertical Retail Integration (Pro-active) Complaint Management BI Technology BI Strategy Integrated Corporate Planning Analytical Business Processes Next Generation BI & BIG DATA Mobile BI Scenarios CRM IT Consulting & Solution Implementation Transition & Change Management Administrative Core Processes MHP Dealer Performance Management Finance and Controlling for Automotive Retailers Dealer Management Systems MHP Carbon Innovations Connected Vehicle Sustainable Mobility Real-time Business Industry 4.0 Connected Car
  8. 8. Agenda © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 8 1. Connected Car aus Kundensicht 2. Neue Kanäle werden organisiert und bedient 3. Geänderte Rahmenbedingungen an das Automobil 4. Eine neue Welt wird geschaffen
  9. 9. Agenda © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 9 1. Connected Car aus Kundensicht 2. Neue Kanäle werden organisiert und bedient 3. Geänderte Rahmenbedingungen an das Automobil 4. Eine neue Welt wird geschaffen
  10. 10. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 10 Connected Services unterstützen im Alltag und schaffen Zeit für die wichtigen Dinge Connected Car aus Kundensicht „Durch Real Time Traffic Informationen bleibt mir noch Zeit für einen Kaffee“ „Unser Auto wird bereits auf angenehme 19 C° heruntergekühlt. Natürlich gestartet vom Bad aus“ „Mit Unterstützung des Concierge Service kann ich ganz bequem mein Hotelzimmer buchen“ „Neue Sicherheitstechnologien gestalten den Familienausflug entspannter“ „Alle Nachrichten habe ich aktuell Verfügbar, ohne anhalten zu müssen“ „Mein Kundenportal zeigt mir den nächsten Service Termin an. Die Reservierung kann ich direkt online erledigen. “ Verkehrsinformationen Remote Services Concierge Service Sicherheit Infotainment Kundenbetreuung
  11. 11. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 11 Das Auto wird Teil meines digitalen Ökosystems Connected Car aus Kundensicht Smart City Smart Traffic Connected Car Smart Home Smart Device New Workplace Digital Livestyle
  12. 12. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 12 Zeitalter des Kunden Vier Erfolgsfaktoren bestimmen das Zeitalter des Kunden Neue Kanäle werden organisiert und bedient Kundenbedürfnisse aus gesammelten Daten erkennen und erfüllen Den gesamten Umfang an mobilen Geräten und Services anbieten Das Kundenerlebnis verbessern und ausweiten „Digital Business“- Modelle implementieren und vorantreiben
  13. 13. Agenda © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 13 1. Connected Car aus Kundensicht 2. Neue Kanäle werden organisiert und bedient 3. Geänderte Rahmenbedingungen an das Automobil 4. Eine neue Welt wird geschaffen
  14. 14. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 14 Kundenerlebnis entlang des gesamten Customer Journey Neue Kanäle werden organisiert und bedient Finanz-/Versicherungs- verwaltung Fahrtenbuch Fahrstatistiken eCommerce & Shopping Exklusive Markenpartnerschaften Kundentreue Bonus- programm Community & Fahrer Experiences Fahrzeuginformationen In-Car Infotainment Mobilitäts-Services Remote Zugriff & (Vor)-konfiguration Telefonischer Unfallhelfer & Remote Schadensdiagnose Verkauf Marketing Weiterempfehlung Kundenverbindung herstellen
  15. 15. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 15 Um eine ganzheitliche Kundenbetreuung entlang des Customer Journey zu gewährleisten muss eine Vielzahl neuer Touchpoints einbezogen werden Neue Kanäle werden organisiert und bedient User-Interface Onlinekauf Contact Centre Concierge ServiceKundenportal Mobile Geräte
  16. 16. Agenda © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 16 1. Connected Car aus Kundensicht 2. Neue Kanäle werden organisiert und bedient 3. Geänderte Rahmenbedingungen an das Automobil 4. Eine neue Welt wird geschaffen
  17. 17. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 17 Für den Verkauf eines digitalen Produkts werden mehr als die bisherigen Voraussetzungen benötigt Geänderte Rahmenbedingungen an das Automobil Flexibles Fahrzeug Produkt Lebenszyklus  Sicherheit  Flexibilität  Global  Schnelligkeit  Agilität  Reduktion der Time-2-Market  Neue Business Modelle und Dienstleistungen  Kernkompetenzen in den Fokus stellen  Zuverlässige Partner & Netzwerke Bild
  18. 18. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 18 Agile Entwicklung der Software parallel zum bestehenden Produkt- entstehungsprozess der Hardware Geänderte Rahmenbedingungen an das Automobil Planung Design Entwicklung IntegrationTesten 3-4 Jahre Fahrzeug-/ Hardware Software ca. 36 Mal während des Zeitraums der Hardwareentwicklung Zeitraum für Softwarelieferung: 1-2 Monate „Agile Softwareentwicklung“ „Traditionelle Fahrzeugentwicklung“
  19. 19. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 19 Um die benötigten Software-Lieferzeiten einhalten zu können, bedarf es grundlegender Änderungen Geänderte Rahmenbedingungen an das Automobil Programmiersprachen Anzahl der Steuergeräte Rechnerleistung Durch Veränderungen in allen drei Bereichen lässt sich eine kurze Software-Lieferzeit einhalten und eine kurze Reaktionszeit auf neue Anforderungen wird ermöglicht  Aktuell sind ca. 60-150 Steuergeräte in PKWs verbaut  Diese Zahl muss in Zukunft deutlich reduziert werden (Bsp. Tesla aktuell 8 Stück)  Die Rechner- leistung hat stark zuge- nommen, die Abmessungen sind kleiner  Bisher sind Steuergeräte klein und mit wenig Leistung
  20. 20. Agenda © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 20 1. Connected Car aus Kundensicht 2. Neue Kanäle werden organisiert und bedient 3. Geänderte Rahmenbedingungen an das Automobil 4. Eine neue Welt wird geschaffen
  21. 21. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 21 Das 3-Stufen Modell umfasst die kundenzentrische Betrachtungs- und Handlungsweise der digitalen Welt Eine neue Welt wird geschaffen Ständige Weiterentwicklung/ Lieferung  Lieferzeit alle 4-13 Wochen  Immer aktuelles Produkt Technologie-Plattform  Cloud-basierte Lösungen  Kontinuierliche/Automatische Tests  Kontinuierliche/Automatische Implementierung und Bereitstellung 4-13 Wochen Entwicklung LieferungEL Realisierbarkeit  Strategisch beginnend mit kleiner aber sicherer Funktionsweise  Weiterentwicklung nach Baukasten-Prinzip testing integration deliverydevelop
  22. 22. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 22 Durch Digitale Transformation entsteht ein Produkt, welches auch in Zukunft den Ansprüchen des Kunden gerecht wird Eine neue Welt wird geschaffen Digitales CRM Echtzeit- Verkehrsinfos Mehrmarken- Händler Erweitertes ServiceerlebnisBig Data Mobile Serviceannahme Fahrerassistenz- Systeme Modellvielfalt Eventbasierter Vertrieb Differenziertes Service Portfolio Vernetztes Fahrzeug Remote DiagnoseInternetvertrieb Showroom- Konzepte Mobile Online- Dienste Social MediaDirektvertrieb Innovative Mo- bilitätskonzepteCar SharingUrbanisierung Umwelt & Nachhaltigkeit Neue Antriebs- technologienElektromobilität DIGITALE TRANSFORMATION Technologie Digitales ÖkosystemProduktentwicklung Software Hardware Multi-Kanal Vertrieb Trends
  23. 23. 23© 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH Ihre Ansprechpartner MHPBoxenstopp: Connected Car Bernd Herold Associated Partner SU Connected Car Mobil: +49 151 4066 7054 E-Mail: bernd.herold@mhp.com
  24. 24. © 2015 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 24 MHPTimetable 2015 Weitere Infos www.mhp.com/ events Mit nur einem “Klick” zur MHPBoxenstopp Anmeldung Haben Sie einen MHPBoxenstopp verpasst? Kein Problem - in unserem MHP YouTube-Channel und auf unserem SlideShare Profil finden Sie alle vergangenen Websessions: Mitschnitte und Videos im Channel: Präsentationsunterlagen: http://www.youtube.com/MHPProzesslieferant http://de.slideshare.net/MHPInsights MHPBoxenstopp SAP HANA – ein schneller Überblick MHPBoxenstopp SAP Visual Enterprise 11-12 Uhr | 17.11.15 13-14 Uhr | 17.11.15 MHPBoxenstopp Chancen durch Elektromobilität 13-14 Uhr | 24.11.15

×