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BIGDATA

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Datengetriebene Prozesse für das Business

BIGDATA ist inzwischen auf allen Ebenen im Unternehmen angekommen. Aus ersten Insellösungen und Wissenssilos werden übergreifende Lösungen. Die Lernkurve ist steil, der Fortschritt extrem schnell. Die Daten werden zum Teil des Produkts. Bisher waren wir es gewöhnt, dass die Prozesse die Daten treiben. BIGDATA und Digitalisierung ändern die Regeln. Unser Experte Alf Porzig zeigt Ihnen in unserem MHPBoxenstopp, wie die Daten beginnen, die Prozesse zu treiben.

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BIGDATA

  1. 1. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 1 Datengetriebene Prozesse für das Business BIG DATA Alf Porzig und Fabian Kehle | MHPBoxenstopp: 22.03.2016
  2. 2. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 2 22.03.2016 Projektmanagement – Agil trifft klassisch Das Beste aus beiden Projektmanagement-Welten praxisgerecht kombinieren 05.04.2016 Fahrzeug-Security im Connected Car Das Thema Security wird für unsere Fahrzeuge immer wichtiger! 12.04.2016 Big Data Analysen mit QlikView Mehrwert aus Vernetzung mit HANA, BWonHANA & HADOOP 19.04.2016 Complaint Management Integrierte Beanstandungsabwicklung mit dem MHP AddOn Complaint Cockpit 19.04.2016 Digitalisierung im HR Wie HR Predictive Analytics und Social Media Analysen Ihrem Unternehmen helfen Einleitung MHPBoxenstopp: Big Data Weitere MHPBoxenstopps Agenda Wo Sie uns in 2016 auch finden können… www.mhp.com/events Zu Anfang sind alle Teilnehmer auf stumm geschalten. www.mhp.com/events 11.00 – 11.10 Uhr Begrüßung Fabian Kehle 11.10 – 11.45 Uhr Vortrag Alf Porzig 11.45 – 12.00 Uhr Offene Fragerunde Sie können bereits während der Web Session über Chat- funktion im rechten Fenster Fragen einreichen. www.youtube.de/MHPProzesslieferantwww.slideshare.net/MHPInsights
  3. 3. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 3 MHPBoxenstopp: Big Data Ihre Gesprächspartner Fabian Kehle Senior Professional Produkt- und Innovationsmanagement Alf Porzig Senior Manager Business Intelligence
  4. 4. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 4 Prozesse verbessern kann nur, wer sich im Detail auskennt. Genauso wie im Großen und Ganzen. MHPBoxenstopp: Big Data Wir wissen aus Erfahrung, wie man Ziele erreicht und dabei vorneweg fährt.
  5. 5. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 5 Mieschke Hofmann und Partner (MHP) A Porsche Company MHPBoxenstopp: Big Data Der Unterschied Symbiose aus Management- + IT-Beratung l Prozesslieferant l Excellence l Automotive l Kunden Die Kompetenz Ganzheitliches Beratungsportfolio über die gesamte Wertschöpfungskette Technology Services Application Mgmt. Services Product Lifecycle Mgmt. Supply Chain Mgmt. Production & Opera- tions Mgmt. Customer Relations Mgmt. Finance & Controlling Business Intelligence After Sales Retail Mgmt. Human Resources Die Leistung Management Consulting System Integration Managed Services Business Solutions
  6. 6. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 6 Ganzheitliches Beratungsportfolio über die komplette Wertschöpfungskette. Unsere Kompetenzbereiche mit Themenfeldern. MHPBoxenstopp: Big Data Technology Services Application Mgmt. Services Product Lifecycle Mgmt. Supply Chain Mgmt. Production & Opera- tions Mgmt. Customer Relations Mgmt. Finance & Controlling Business Intelligence After Sales Retail Mgmt. Human Resources Production Planning Strategic Production Consulting Lean Production Manufacturing Execution Maintenance Retail Service Management Retail Consulting Fleet Management Sourcing Planning Affiliation Performance Development & Talent Management Governance, Risk and Compliance Template Development and Rollouts Business Process Development & Optimization Legal and Fiscal Requirements Accounts, Reporting and Consolidation System Harmonization CIO Management Consulting Enterprise Content Management Standard Software Individual Software Application & Process Services Application Management Consulting Product Structure Management Product Development Process (PDP) Management SAP PLM Consulting & Solution Implementation PTC Windchill Solution Integration DS Enovia V6 Solution Integration PLM Strategy & Management Consulting Production Logistics Procurement & Quality Sales Logistics Service Management Spare Parts Management Supply Chain & Demand Planning Service Management Spare Parts Management Warranty Processes (Pro-active) Complaint Management Digital incl. Connected CRM & Social CRM CRM Strategy & Management Consulting Sales Force Automation incl. Mobile CRM Analytics incl. Segmentation & Campaign Management Vertical Retail Integration (Pro-active) Complaint Management BI Technology BI Strategy Integrated Corporate Planning Analytical Business Processes Next Generation BI & BIG DATA Mobile BI Scenarios CRM IT Consulting & Solution Implementation Transition & Change Management Administrative Core Processes MHP Dealer Performance Management Finance and Controlling for Automotive Retailers Dealer Management Systems MHP Carbon Innovations Connected Vehicle Future City Sustainable Mobility Digitalisierung
  7. 7. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 7 Ganzheitliches Beratungsportfolio über die komplette Wertschöpfungskette. Unsere Kompetenzbereiche mit Themenfeldern. MHPBoxenstopp: Big Data Technology Services Application Mgmt. Services Product Lifecycle Mgmt. Supply Chain Mgmt. Production & Opera- tions Mgmt. Customer Relations Mgmt. Finance & Controlling Business Intelligence After Sales Retail Mgmt. Human Resources Production Planning Strategic Production Consulting Lean Production Manufacturing Execution Maintenance Retail Service Management Retail Consulting Fleet Management Sourcing Planning Affiliation Performance Development & Talent Management Governance, Risk and Compliance Template Development and Rollouts Business Process Development & Optimization Legal and Fiscal Requirements Accounts, Reporting and Consolidation System Harmonization CIO Management Consulting Enterprise Content Management Standard Software Individual Software Application & Process Services Application Management Consulting Product Structure Management Product Development Process (PDP) Management SAP PLM Consulting & Solution Implementation PTC Windchill Solution Integration DS Enovia V6 Solution Integration PLM Strategy & Management Consulting Production Logistics Procurement & Quality Sales Logistics Service Management Spare Parts Management Supply Chain & Demand Planning Service Management Spare Parts Management Warranty Processes (Pro-active) Complaint Management Digital incl. Connected CRM & Social CRM CRM Strategy & Management Consulting Sales Force Automation incl. Mobile CRM Analytics incl. Segmentation & Campaign Management Vertical Retail Integration (Pro-active) Complaint Management BI Technology BI Strategy Integrated Corporate Planning Analytical Business Processes Next Generation BI & BIG DATA Mobile BI Scenarios CRM IT Consulting & Solution Implementation Transition & Change Management Administrative Core Processes MHP Dealer Performance Management Finance and Controlling for Automotive Retailers Dealer Management Systems MHP Carbon Innovations Connected Vehicle Future City Sustainable Mobility Digitalisierung BIG DATA
  8. 8. Agenda © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 8 1. BIGDATA @ MHP 2. Data Driven Excellence
  9. 9. Agenda © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 9 1. BIGDATA @ MHP 2. Data Driven Excellence
  10. 10. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 10 … Kunde CRM Markt … BIGDATA @ MHP Analytics Plattform Analytics Data Mining Text Mining Data Discovery Unstrukturiert Strukturiert Data Transportation (out) / Data Virtualization Data Transportation (in) CRM - Kunde - Nutzer - … Entwicklung Connected Customer - Apps - Websites - Social Media - Wearables - … Connected Car - Bunte Dienste - Graue Dienste - Diagnosedaten - Servicedaten - Sensorik Produktion Externe Daten - z. B. Wetter - Mobilität - Data Hub - … Analytics intern - Management - Fachbereiche - Plattformen - … Fahrzeug Infrastructure / Backend MES DMS MNO Over the Air Reporting Planung /Logistik Streaming/Realtime Analytics extern - Kunden - Apps / Entwickler - Services - … Andere Plattformen … Händler- / Servicedaten - Fahrzeug-Analyse - Händler- daten Neue Geschäftsmodelle Administrative Systeme … HR Financials Identity Management Neue Datenwelten – Neue Geschwindigkeit – Neue Prozesse Simulation HIL / SIL Test
  11. 11. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 11 Connected Car, Customer & Services Digitalisierung Data Lake Datengetriebene Prozesse Datengetriebenes Unternehmen BIGDATA @ MHP 1 2 3 1 2 3 1 2 3 t Wertschöpfung Dienste & Datensammlung Digitalisierte Prozesse Digitale Drehscheibe Wertschöpfungsnetze Lernende Prozesse Operatives Business BIGDATA Analytics Stufen der Wertschöpfung
  12. 12. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 12 „If you can‘t bill it – kill it“ oder „Wie agieren die Digitalen Leader?“ BIGDATA @ MHP  Umsetzung in früher Phase  Maximale Skalierung durch Einsatz von Plattformen  Schnelles Go-2-Market  Kundensegmentierung anhand der Produktnutzung  Nutzungsgetriebene Entwicklung Kurze Innovationszyklen und direktes Feedback aus der Produktnutzung ermöglichen optimale Ausrichtung am Markt Communities generieren neue Ideen BIGDATA Analytics  Direktes Feedback durch Analyse der Produktnutzung  Connected Car, Customer und Services als Feedback-Kanal C D J F M A M J Schnelle Umsetzung End-2-End
  13. 13. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 13 BIGDATA @ MHP Datengetriebene Optimierung bestehender Prozesse & datengetriebenes Design neuer Prozesse Bisher haben die Prozesse die Daten getrieben… Jetzt treiben die Daten die Prozesse 1 2 3 Prozesse Daten optimieren den Prozess  Produktion  Entwicklung  Service  Produktnutzung  … Prozessdaten  Kunde  Produkt  Business Prozess  …  Real-Time  KPI  Logger  … Datengetriebene KPIs und Werttreiber identifizieren Abhängigkeiten identifizieren und Effekte prognostizieren KPIPredictionPriorisierungOptimierung KPIs situativ in Real-Time gewichten und bewerten Selbstoptimierende Prozesssteuerung KontextDatenquellen  Real-Time Analytics  Predictive Maintenance  Predictive Quality  Predictive Analytics  Fraud Detection  Data Discovery  … BIGDATA Analytics
  14. 14. Agenda © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 14 1. BIGDATA @ MHP 2. Data Driven Excellence
  15. 15. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 15 Digitalisierung, Industrie 4.0, Predictive Analytics und Smart World MHP BIGDATA Portfolio – von der Idee bis zur Umsetzung Workshops MHP BIGDATA Lab Datengetriebene Architektur Data Driven ProcessDigitale Drehscheibe - Aufbau Big Picture - Identifikation von datengetriebenen Potentialen - Identifikation und Priorisierung von Handlungsfeldern - Aufbau und Priorisierung von Use Cases - Bring your own Data - Proof of Concepts - Predictive Maintenance - Predicitive Quality - Realtime-Analytics - Nutzungsanalyse - ... - Datengetriebene Architektur - Lebende Architektur im MHP Baukasten - Readiness Assessment - Roadmap - … - MHP Best Practice - Konzeption und Aufbau Data Lake - Architektur und Toolevaluierung - Integration der Daten- und Prozesswelten - Coaching - Entwurf zukunfts- fähiger Plattformen für das datengetriebene Business - Nutzung von Synergien - Optimierung und Neudesign der Prozesswelten BIGDATA Vision BIGDATA Strategie Konzeption Architektur Umsetzung Data Driven ExcellenceBIGDATA zum Anfassen
  16. 16. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 16 Workshop-Beispiel: Methodische Ableitung datengetriebener Prozesse Data Driven Excellence Digitalisierung: Die Daten müssen sowohl die operativen, als auch die analytischen Anforderungen erfüllen BOTTOMUP TOPDOWN Big Picture fachliche Prozesse Big Picture Datenpotentiale Fachliche Prozesse Daten- getriebene Prozesse
  17. 17. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 17 Data Driven Excellence Von Schablonenlösungen zu handfesten Ergebnissen mit den passenden Bausteinen MHP BIGDATA Lab – aus der Praxis für die Praxis Interaktiv Daten- modelle Realtime In-Memory Machine Learning Suche Strukturierte Daten Unstruktur- ierte Daten Streaming Logging Dokumente Connected Car Customer Social Media Sensors After Sales Cloud Apps Folgesysteme … Reporting SAP HANA AnalyticsVerwendung Bereitstellung Data Lake Aufbereitung Datenquellen
  18. 18. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 18 Der Data Lake als digitale Drehscheibe Data Driven Excellence Neue Datenwelten erfordern neue Prozesse Connected Car Marketing & Sales Forschung & Entwicklung After Sales Connected Customer Externe Daten Neue Geschäfts- modelle Data Lake Datenpool & Data Science Analytics Planning & Sourcing Produktion
  19. 19. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 19 Data Lake Datenpool & Data Science Der Data Lake und Connected Car Data Driven Excellence Quelle Speichern & Integrieren Transport Analysieren Verwendung … Connected CarConnected Car Marketing & Sales Forschung & Entwicklung After Sales Connected Customer Externe Daten Connected Car Marketing & Sales Forschung & Entwicklung After Sales Connected Customer Neues Business LAN/ WLAN (Un)strukturierte Daten mit hohem Datenvolumen Transaktionale Daten Strategische Analysen Taktische Analysen Realtime-Prozesse Machine Learning
  20. 20. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 20 Das MHP Vorgehensmodell Data Driven Excellence Bisher haben Prozesse die Daten getrieben. Künftig treiben die Daten die Prozesse. Was soll künftig möglich sein? Die Daten treiben die Prozesse Identifikation der Synergien im MHP Baukasten Daten- dimension Fachliche Dimension Metho- dische Dimension Archi- tektur Analytics Orga- nisation Roadmap Kunden Produkt Geschäftsprozesse Datengetriebene Prozesse Evolution Revolution
  21. 21. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 21 Ihr Ansprechpartner MHPBoxenstopp: Big Data Alf Porzig Senior Manager BI & BIG DATA Mobil: +49 (0)151 2030-1626 E-Mail: Alf.Porzig@mhp.com
  22. 22. © 2016 Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbH 22 MHPBoxenstopp Digitalisierung im HR MHPTimetable 2016 Weitere Infos www.mhp.com/ events Mit nur einem “Klick” zur MHPBoxenstopp Anmeldung Haben Sie einen MHPBoxenstopp verpasst? Kein Problem - in unserem MHP YouTube-Channel und auf unserem SlideShare Profil finden Sie alle vergangenen Websessions: Mitschnitte und Videos im Channel: Präsentationsunterlagen: http://www.youtube.com/MHPProzesslieferant http://de.slideshare.net/MHPInsights MHPBoxenstopp PM – Agil trifft klassisch MHPBoxenstopp Fahrzeug-Security im Connected Car 13-14 Uhr | 05.04.16 MHPBoxenstopp Big Data Analysen mit QlikView MHPBoxenstopp Complaint Management MHPForum Projektmanagement Komplexität. Flexibilität. Geschwindigkeit. Sie schaffen das! 13-18 Uhr | 10.05.16 in Ludwigsburg 11-12 Uhr | 12.04.16 11-12 Uhr | 19.04.16 13-14 Uhr | 19.04.1613-14 Uhr | 22.03.16

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