Companies have more flexibility in testing for impairment of goodwill now, thanks to recent changes in accounting standards that permit the use of a qualitative assessment to determine if additional tests are needed. Under new guidance developed by the FASB and introduced in ASU 2011-08, a qualitative assessment can save companies the time and expense of a formal business valuation. But this technique may not be as simple as it sounds, especially in a changing or uncertain business environment. It requires a careful analysis of all the relevant data, including any changes in overall market trends and any changes in the key value drivers of a company’s reporting units.