Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Century 21 Redwood Realty Listing Presentation
Primary Goal of Any Listing Presentation: Get the Listing at an attainable ...
ToolkitCMA:
The Century 21 Redwood Realty Listing Presentation is created using Toolkit CMA. You have the ability to
selec...
Page Title: Listing Presentation Cover Page
Purpose: Cover Page of Listing Presentation.
This page includes the Address of...
Page Title: Local Agents, Global Reach
Purpose: To demonstrate that Century 21
Redwood Realty hires the best local agents ...
Page Title: Redwood Will Sell Your Home for the
Highest Price Possible
Purpose: Set up page for the 5 Categories of the
Li...
Page Title: Century 21
Purpose: To highlight the History and
Background of the Century 21 Brand.
Comments: This page is th...
Page Title: The Iconic Century 21 Brand
Purpose: To demonstrate that Century 21 is the
most recognized and respected real ...
Page Title: JD Power
Purpose: Demonstrate that Century 21 Swept
the Four JD Power Award categories related to
Satisfaction...
Page Title: Connecting with Buyers Worldwide
Purpose: To show that Century 21 has a far
bigger reach than the local market...
Page Title: Cartus Broker Network
Purpose:
Comments:
How to Present This Page during Your Listing Presentation: “Century 2...
Page Title: Full Service Relocation Department
Purpose: To show that potential relocations of
these companies are using us...
Page Title: Locally Owned and Operated
Purpose:
Comments:
How to Present This Page during Your Listing Presentation: “On t...
Page Title: Regional Footprint
Purpose: To demonstrate that we have a
substantial presence in the Mid-Atlantic Region.
Com...
Page Title: Complimentary Warranty Coverage
Purpose: No charge/obligation Warranty
Coverage until settlement
Comments: Con...
Page Title: Connecting Through Technology
Purpose: To explain why technology is so
important in the listing process
Commen...
Page Title: C21REDWOOD.com
Purpose: To show that our Century 21 Redwood
Realty’s website is better than the competitors
Co...
Page Title: Your Home’s Own Website
Purpose: Demonstrate the Unique Property
Websites produced for our listings
Comments:
...
Page Title: Optimized at all Levels
Purpose: Our firm’s technology promotes your
home to buyers at all levels from interna...
Page Title: It’s a Social World
Purpose: We’ll promote your listing via Social
Media as well
Comments: Only utilize this s...
Page Title: May We Present: Your House!
Purpose: To show that there’s a dramatic
difference in the quality of photography ...
Page Title: Live Action Video
Purpose:
Comments: Only use this slide if you are
shooting video.
How to Present This Page d...
Page Title: Game-Changing 3D Tours
Purpose: Demonstrate matterport 3D tour.
Comments: Only use if you are providing 3D
Tou...
Page Title: Where the Buyers Are
Purpose: Professional Staging Service Available
Comments: Only provide if you offer
How t...
Page Title: It’s Not A Coincidence
Purpose: To show that we focus our marketing
energy on where buyer find the home they
p...
Page Title: Real Estate Sites: Total Unique
Visitors
Purpose: In addition to our sites, we list your
home on all the top i...
Page Title: We Enhance Our Listings – Zillow,
Trulia, and Realtor.com
Purpose: To show that we will Enhance their
listings...
Page Title: Where do People Start Their Online
Search
Purpose: Only use if you do this OR if we are
currently running a go...
Page Title: We Put Your Home on 851+ Websites
Purpose: To show that our listings receive
maximum online exposure
Comments:...
Page Title: Local Ads (only include if relevant)
Purpose:
Comments:
How to Present This Page during Your Listing Presentat...
Page Title: I Sell Houses
Purpose:
To illustrate the sales process and show the value
of having an experienced real estate...
Page Title: Brochures That Make Buyers Want to
Come Back!
Purpose: Demonstrate the quality of our glossy
brochures
Comment...
Page Title: Smarter, Bolder Lead Capture
Purpose: Demonstrate Text to Lead Capture
Service
Comments:
Only use if you utili...
Page Title: Century 21’s LeadRouter System
Purpose: Demonstrate how LeadRouter works
Comments:
How to Present This Page du...
Page Title: Old Fashioned Networking and
Follow-Up
Purpose: To show that we have contacts within
the industry and our comp...
Page Title: 21 Step Marketing Plan
Purpose: Summary of the marketing process.
Indicates the vastness of the tasks you will...
Page Title: Determining Price
Purpose: Shows that there are a variety of
factors, both fixed and controlled, that affect t...
Page Title: Consequences of Overpricing
Purpose: To demonstrate that if a home is
overpriced, it is likely to sell for les...
Page Title: Expert Negotiators – It’s Not Just the
Price
Purpose: To show that selling a house is
complicated.
Comments:
H...
Page Title: CMA Summary Page
Purpose: Shows a summary of all the
comparable properties together
Comments:
Please feel free...
Page Title: Map of Comparable Properties
Purpose: Shows where the comparable
properties are located in relation to the sub...
Page Title: Comparable Properties – 3 Properties
Per Page Option
Purpose:
Comments: Best if you have a lot of properties
i...
Page Title: Comparable Properties – Single
Property with Aerial View and Map
Purpose:
Comments: Best if you do not have ma...
Page Title: Comparable Properties – Columnar (5
Properties Per Page w/Photos)
Purpose:
Comments: Best if you have a lot of...
Page Title: CMA – Group By Statuses
Purpose: Graph illustration of homes currently
on the market
Comments:
How to Present ...
Page Title: CMA – Group By Statuses
Purpose: Graph illustration of homes under
contract
Comments:
How to Present This Page...
Page Title: CMA – Group By Statuses
Purpose: Graph illustration of Sold Properties in
your CMA
Comments:
How to Present Th...
Page Title: We’ll Sell Your Home For More!
Purpose: Brings it all together in a summary.
Comments:
How to Present This Pag...
Page Title: Next Steps
Purpose: Prospective Sellers typically do not
know what’s next. It’s your job to guide them.
Commen...
Upcoming SlideShare
Loading in …5
×

Listing presentation training C21 Redwood

221 views

Published on

The listing training handouts

Published in: Education
  • Be the first to comment

  • Be the first to like this

Listing presentation training C21 Redwood

  1. 1. Century 21 Redwood Realty Listing Presentation Primary Goal of Any Listing Presentation: Get the Listing at an attainable price. Helpful Hints: Show how Century 21 Redwood Realty is different. Make that Difference a necessity Preparation for the Listing Appointment 1. Know your product 2. Shop the competition-Make sure you get brochures from the competition 3. Make sure that your materials are assembled in a presentable package Items to Include in Your Presentation 1. CMA (Bound, easy to understand) 2. 4 Page Glossy Fold Over (available in your office or customizable on accessRedwood) 3. Redwood Listing Rewards Marketing Piece (only use if you plan on utilizing these tools!) 4. Sample brochure 5. Public Tax Record of their home 6. Examples of Personal Marketing Materials 7. Brochures from Comparable Listings 8. Your business card 9. Listing Agreement Order of a listing presentation 1. Think about price range prior to entering property 2. Greet owners 3. Tour the home-Conversational, let them lead, listen-You’ll learn plenty! 4. Marketing Presentation 5. Comparative Market Analysis – Give the Prospect a Price! 6. Sign the Listing Agreement Note: If you do not sign agreement at meeting, make sure that you reassemble the packet and leave the complete listing folder with the Prospect.
  2. 2. ToolkitCMA: The Century 21 Redwood Realty Listing Presentation is created using Toolkit CMA. You have the ability to select the pages that you want to include in your presentation as well as add custom pages. The program is easily accessed using accessRedwood. During your listing presentation, you can present using your laptop, tablet or hardcopy. If you need help with using Toolkit, instructions to use Toolkit are in Paperless Pipeline under the Reference Section Sales Techniques to Improve your Listing Presentation: 1. Use Verbal Examples a. Examples help people understand concepts. b. Clients remember and relate to real life examples. 2. Provide Materials that the prospective client keeps a. The visual clues will help the prospective client remember the important points of your presentation after you are gone. b. Actual examples of your superior marketing materials will be compared to your competition’s marketing materials after you are gone. c. Do NOT give the prospect all of your materials at once! Give them each marketing example at a relevant time during the presentation. 3. Bring your materials in a neat package and reassemble your materials back into a neat package and present to the prospective client at the end of the presentation. 4. Whether review the presentation via computer or printed materials, do not just read the presentation! Comparing Yourself to the competition - Indirectly? Directly? When should each method be utilized? What gives you confidence? There should be something in your listing presentation that gives you confidence that you are better than all of your competitors Know you Marketing Package – You should have a consistent marketing package for your clients and you should be well-versed in all aspects of your marketing package Practice, Practice and Practice some more!
  3. 3. Page Title: Listing Presentation Cover Page Purpose: Cover Page of Listing Presentation. This page includes the Address of the Property. Comments: The user has the option to select a version that includes a photo of the Subject Property in Toolkit CMA How to Present This Page during Your Listing Presentation: Agent Notes:
  4. 4. Page Title: Local Agents, Global Reach Purpose: To demonstrate that Century 21 Redwood Realty hires the best local agents and provides these agents with Superior Industry Connections and Technology to sell more houses than competing firms Comments: This page is a play off the “Smarter, Bolder, Faster” Marketing Campaign How to Present This Page during Your Listing Presentation: “Century 21 Redwood Realty only accepts the best and brightest minds in the industry and an agent must be invited to join. Typically, there’s a low barrier to entry at many real estate firms. In other words, if you have a pulse and a license, you have a job at most real estate companies. Not Century 21 Redwood Realty! So, when I had the opportunity to join Century 21 Redwood Realty, I didn’t hesitate because they offer so much more for my clients than my previous company.” Agent Notes:
  5. 5. Page Title: Redwood Will Sell Your Home for the Highest Price Possible Purpose: Set up page for the 5 Categories of the Listing Presentation featured around the wheel. Comments: All pages after this page will feature the Wheel with the relevant section of the wheel for the page’s content highlighted. The point that “Redwood Will Sell Your Home for the Highest Price Possible” cannot be restated enough. How to Present This Page during Your Listing Presentation: Most agents will tell you that they are capable of selling your home. But, do they have a plan? I know that I am the most qualified agent to sell your home for the Highest Price Possible because we do have a plan and the tools. This report highlights the 5 reasons why we’re the best company to sell your home. Agent Notes:
  6. 6. Page Title: Century 21 Purpose: To highlight the History and Background of the Century 21 Brand. Comments: This page is the first page of the wheel in the upper right corner of the presentation highlighted with “Local Agents, Global Reach”. How to Present This Page during Your Listing Presentation: It’s important to let Sellers know that it’s dramatically in their advantage to hire a brokerage that reaches beyond the local market. “Today, there is a greater chance that the Purchaser of their home will be from outside the local market. This is why Century 21 Redwood Realty’s presence regionally and Century 21 presence globally is vital. The next several pages will highlight how Century 21 Redwood Realty represents their clients locally, regionally and globally Century 21 has been around since 1971 AND…” TURN PAGE Agent Notes:
  7. 7. Page Title: The Iconic Century 21 Brand Purpose: To demonstrate that Century 21 is the most recognized and respected real estate brand in the industry Comments: How to Present This Page during Your Listing Presentation: “Compared to the other real estate brands, we’re the most Recognized and Respected Brand in the Industry AND…” TURN PAGE Agent Notes:
  8. 8. Page Title: JD Power Purpose: Demonstrate that Century 21 Swept the Four JD Power Award categories related to Satisfaction for Home Buyers and Home Sellers for the Second Consecutive Year! Comments: How to Present This Page during Your Listing Presentation: “JD Power only has four categories related to Home Seller and Home Buyer Satisfaction. Century 21 won ALL four Categories for the past two years! No other brand has ever accomplished this! And…” TURN PAGE Agent Notes:
  9. 9. Page Title: Connecting with Buyers Worldwide Purpose: To show that Century 21 has a far bigger reach than the local market Comments: How to Present This Page during Your Listing Presentation: “We’re big! We have a network of over 102,000 Agents in 47 Countries!” Agent Notes:
  10. 10. Page Title: Cartus Broker Network Purpose: Comments: How to Present This Page during Your Listing Presentation: “Century 21 Redwood Realty a Principal Member of the Cartus Relocation Network – the largest Relocation Network in the World! It’s a big deal, because only 3 real estate brokers are Principal Members in our area. Why is this a big deal?” TURN PAGE Agent Notes:
  11. 11. Page Title: Full Service Relocation Department Purpose: To show that potential relocations of these companies are using us to find their employees homes Comments: How to Present This Page during Your Listing Presentation: “Because this is just a sample of the firms in our area that use Cartus to relocate their employees to this area. Ever heard of USAA or Navy Federal? These are companies that utilize Century 21 Redwood Realty to manage their business in the area. The point is that we represent a significant number of buyers relocating to our region. This doesn’t mean that we only show them our listings. But, if we have a listing that may suit their needs, it’s definitely getting shown!” Agent Notes:
  12. 12. Page Title: Locally Owned and Operated Purpose: Comments: How to Present This Page during Your Listing Presentation: “On the local level, we are a powerhouse with 10 offices in the Region and over 1 Billion in sales in 2015.” Agent Notes:
  13. 13. Page Title: Regional Footprint Purpose: To demonstrate that we have a substantial presence in the Mid-Atlantic Region. Comments: How to Present This Page during Your Listing Presentation: “Not only do we have a strong presence here locally, we have multiple Century 21 Redwood Realty offices in the Region” Agent Notes:
  14. 14. Page Title: Complimentary Warranty Coverage Purpose: No charge/obligation Warranty Coverage until settlement Comments: Contact your Warranty Representative for details. How to Present This Page during Your Listing Presentation: “All of our Listings are eligible for Complimentary Warranty Coverage while your home is on the market” Agent Notes:
  15. 15. Page Title: Connecting Through Technology Purpose: To explain why technology is so important in the listing process Comments: This is the first slide of the second section of the “wheel” in the upper left corner. This part of the listing presentation highlights our Industry Leading Technology How to Present This Page during Your Listing Presentation: “Now, let’s talk about Technology. First of all, technology doesn’t sell houses – that’s my job! We utilize technology better than anyone one else to promote your home. Real Estate is a numbers game. The more people that I can communicate about your home online, the more showings you’ll have. The more showings you have, the more opportunities I will have to engage potential buyers about buying your home. The next few pages of my presentation will highlight how I connect with potential buyers online” Agent Notes:
  16. 16. Page Title: C21REDWOOD.com Purpose: To show that our Century 21 Redwood Realty’s website is better than the competitors Comments: How to Present This Page during Your Listing Presentation: “Remember how we spoke about how Century21.com beats the competition on a Global Level. Well, our Company site, c21redwood.com, beats the competition on a Regional Level according to the Washington Post and Inman News” Agent Notes:
  17. 17. Page Title: Your Home’s Own Website Purpose: Demonstrate the Unique Property Websites produced for our listings Comments: How to Present This Page during Your Listing Presentation: “I’m also going to create a website just for your home!” Agent Notes:
  18. 18. Page Title: Optimized at all Levels Purpose: Our firm’s technology promotes your home to buyers at all levels from international to local Comments: How to Present This Page during Your Listing Presentation: “The buyer of your home could be anywhere! So, it’s important to hire someone that has the tools to promote your home at all levels – from the local level to the international level” Agent Notes:
  19. 19. Page Title: It’s a Social World Purpose: We’ll promote your listing via Social Media as well Comments: Only utilize this slide if promote through Social Media How to Present This Page during Your Listing Presentation: “I promote all my listings through Social Media utilizing…” Examples – Office Facebook group, Local Realtor Facebook group, Association Facebook group, etc. Agent Notes:
  20. 20. Page Title: May We Present: Your House! Purpose: To show that there’s a dramatic difference in the quality of photography used in listings Comments: This is the first page of the section of the wheel titled “Maximum Traffic” The next few pages can be the difference-makers between you and the competition! Only utilize a page if you use the service. How to Present This Page during Your Listing Presentation: “The next several pages will highlight the tools that I will use to present your home better than the competition in order to Maximize Traffic” “I’m going to hire a professional photographer to shoot your home with a wide angle lens utilizing fusion photography. A lot of agents are still cutting corners by trying to take their own photos. I’m a real estate agent, not a professional photographer. I want to make sure that your brochures and the online photos of your home look incredible” Agent Notes:
  21. 21. Page Title: Live Action Video Purpose: Comments: Only use this slide if you are shooting video. How to Present This Page during Your Listing Presentation: “We’re going to shoot a video of your home! Let me show you the video from one of my (or our) recent listings” SHOW VIDEO “Our videos are true walk-through videos. A lot of our competitors string still photography together and pass it off as a video” Agent Notes:
  22. 22. Page Title: Game-Changing 3D Tours Purpose: Demonstrate matterport 3D tour. Comments: Only use if you are providing 3D Tour to listing. How to Present This Page during Your Listing Presentation: “Our virtual tour is a 3D Model of your Home that allows prospective buyers to virtually walk-through your home and view floorplans from anywhere in the world!” Agent Notes:
  23. 23. Page Title: Where the Buyers Are Purpose: Professional Staging Service Available Comments: Only provide if you offer How to Present This Page during Your Listing Presentation: “Believe it or not, a potential buyer will form a first impression of your home in about eight seconds! I work with a professional staging service to guarantee that your home looks its absolute best!” Agent Notes:
  24. 24. Page Title: It’s Not A Coincidence Purpose: To show that we focus our marketing energy on where buyer find the home they purchased Comments: How to Present This Page during Your Listing Presentation: “The National Association of Realtor produces and annual report which indicates where homebuyers found the home that they purchased. We have you covered!” Agent Notes:
  25. 25. Page Title: Real Estate Sites: Total Unique Visitors Purpose: In addition to our sites, we list your home on all the top industry sites Comments: How to Present This Page during Your Listing Presentation: Your home will be listed on all the top industry sites in addition to our sites. Agent Notes:
  26. 26. Page Title: We Enhance Our Listings – Zillow, Trulia, and Realtor.com Purpose: To show that we will Enhance their listings on these four sites to show additional content and to assure that any inquiry goes directly to the listing agent Comments: How to Present This Page during Your Listing Presentation: “This is important! You’re home with be Enhanced on Zillow, Trulia, Realtor.com and Homes.com. What does that mean? It means that prospective buyers will see more content regarding your house AND inquiries on your home will go to me – no matter where a prospect clicks!” Automatic Feeds to Zillow and Trulia every 15 min Agent Notes:
  27. 27. Page Title: Where do People Start Their Online Search Purpose: Only use if you do this OR if we are currently running a google campaign in your area!! Comments: How to Present This Page during Your Listing Presentation: “Check this out, when someone types XXXX in Google, here’s my website” DEMONSTRATE Agent Notes:
  28. 28. Page Title: We Put Your Home on 851+ Websites Purpose: To show that our listings receive maximum online exposure Comments: How to Present This Page during Your Listing Presentation: “Our systems automatically import your listing data from the MLS and then broadcast it to over 851 websites. This not only gives you maximum exposure. But, it ensures that the online representation of your home is accurate!” Agent Notes:
  29. 29. Page Title: Local Ads (only include if relevant) Purpose: Comments: How to Present This Page during Your Listing Presentation: “In certain markets, we found that print ads still work. So, in those markets we go big with large listings promoting our listings” Agent Notes:
  30. 30. Page Title: I Sell Houses Purpose: To illustrate the sales process and show the value of having an experienced real estate salesperson to represent them in the sale of their home Comments: This is the first page of the “Sales Skills” section of the wheel in the upper right of the page. How to Present This Page during Your Listing Presentation: “At the end of the day, all of our marketing will result in a contract offer and it’s important to have a qualified real estate sales person representing you! For instance, a contract is so much more than a sales price! Prior to presenting any contract to you I will evaluate any contingencies, determine if settlement is contingent on the sale/settlement of another property and speak to the buyer’s lender.” Example – Multiple contract situation Agent Notes:
  31. 31. Page Title: Brochures That Make Buyers Want to Come Back! Purpose: Demonstrate the quality of our glossy brochures Comments: This is a good time to break out one of the lower quality brochures to show the difference (indirect comparison) How to Present This Page during Your Listing Presentation: “The brochures that I produce are full-color, glossy brochures to present your house better than other homes on the market. The goal of a good brochure is to sell your home at the 3 points of sale:  Before a prospect views your home (brochure off the signpost) – a good brochure will encourage a prospect to want to see the home and not eliminate it. For instance, that’s why I do not include an MLS printout in the brochure. If a prospect is going to take the time to read a tedious document like an MLS printout, they’re interested. Why eliminate them?  During a showing – a good brochure will highlight the features of your home and community as the buyer tours the home. If the buyer’s agent is unfamiliar with the neighborhood, the prospect primary source of information will be the brochure  After the showing – at the end of a day of touring homes. A prospect will be sitting in their home recounting the homes they saw. It’s up to my brochure to stand out from the competition” Agent Notes:
  32. 32. Page Title: Smarter, Bolder Lead Capture Purpose: Demonstrate Text to Lead Capture Service Comments: Only use if you utilize this service. Available under the Unique Property Website Section of 21online How to Present This Page during Your Listing Presentation: “I will be placing a sign rider on your listing that enables a prospective buyer to text a number to be sent a link to your Unique Property Website. In turn, I will capture the cell phone number of any prospect requesting the link!!” Agent Notes:
  33. 33. Page Title: Century 21’s LeadRouter System Purpose: Demonstrate how LeadRouter works Comments: How to Present This Page during Your Listing Presentation: “The key to any leads is response time. The problem with internet leads is that typically they go to an agent’s email inbox. We have a system that takes any online lead from virtually every major website and send the lead to me in a variety of ways. Let’s say that someone inquires about your home on Zillow:  LeadRouter converts the text in the inquiry to voice and calls me with the lead in about 1 minute  LeadRouter emails me the lead information  LeadRouter records the leads contact information in and inquiry in my CRM  LeadRouter reminds me to follow-up with any lead that I haven’t responded to! In other words, I can’t miss a lead on your home! This technology is unique to Century 21 because they bought the technology.” Agent Notes:
  34. 34. Page Title: Old Fashioned Networking and Follow-Up Purpose: To show that we have contacts within the industry and our company is well respected Comments: How to Present This Page during Your Listing Presentation: “I will obviously be forwarding your listing to other Century 21 Redwood Realty agents – we sold over $1 billion in 2014. I’m also very involved in XXXX and I will be sharing listing with this group as well. Further, it cannot be understated the industry respect that my company holds. We have 2 past Virginia Association of Realtor Presidents on staff and numerous local association presidents. Needless to say, our reputation within the industry is steller. This may not make prospect like your house more. But, our reputation goes a long way in dealing with realtors from other companies.” Agent Notes:
  35. 35. Page Title: 21 Step Marketing Plan Purpose: Summary of the marketing process. Indicates the vastness of the tasks you will be performing Comments: This is the first slide of the “Expert Advice” section of the wheel in the upper right corner of the page If you don’t do all these items, don’t use this page How to Present This Page during Your Listing Presentation: “Getting a home ready for market is an involved process! Here’s a summary of the tasks I will be performing” Agent Notes:
  36. 36. Page Title: Determining Price Purpose: Shows that there are a variety of factors, both fixed and controlled, that affect the price of a home. Comments: How to Present This Page during Your Listing Presentation: “There’s certain factors that we cannot control that affect your price. But, there are factors that are controllable. It’s my job to use those factors to your advantage so we can sell your home for the most money” Agent Notes:
  37. 37. Page Title: Consequences of Overpricing Purpose: To demonstrate that if a home is overpriced, it is likely to sell for less than a comparable property priced correctly Comments: How to Present This Page during Your Listing Presentation: “The goal is to price your house as high as possible, without overpricing your home. We only get the buzz of being the “new house on the market” once. So, we want to put our best foot forward on day one. Also, overpriced houses typically sell less than a comparable property that was priced correctly.” Agent Notes:
  38. 38. Page Title: Expert Negotiators – It’s Not Just the Price Purpose: To show that selling a house is complicated. Comments: How to Present This Page during Your Listing Presentation: “The reality is that everyone likes to concentrate on the process before a contract offer is presented. But, the reality is that the most critical components of the transaction happen after we receive an offer” Agent Notes:
  39. 39. Page Title: CMA Summary Page Purpose: Shows a summary of all the comparable properties together Comments: Please feel free to highlight listings and make notes. It shows that you put in the work. How to Present This Page during Your Listing Presentation: Agent Notes:
  40. 40. Page Title: Map of Comparable Properties Purpose: Shows where the comparable properties are located in relation to the subject property Comments: How to Present This Page during Your Listing Presentation: Agent Notes:
  41. 41. Page Title: Comparable Properties – 3 Properties Per Page Option Purpose: Comments: Best if you have a lot of properties in your CMA How to Present This Page during Your Listing Presentation: Agent Notes:
  42. 42. Page Title: Comparable Properties – Single Property with Aerial View and Map Purpose: Comments: Best if you do not have many properties in your CMA How to Present This Page during Your Listing Presentation: Agent Notes:
  43. 43. Page Title: Comparable Properties – Columnar (5 Properties Per Page w/Photos) Purpose: Comments: Best if you have a lot of properties in your CMA How to Present This Page during Your Listing Presentation: Agent Notes:
  44. 44. Page Title: CMA – Group By Statuses Purpose: Graph illustration of homes currently on the market Comments: How to Present This Page during Your Listing Presentation: Agent Notes:
  45. 45. Page Title: CMA – Group By Statuses Purpose: Graph illustration of homes under contract Comments: How to Present This Page during Your Listing Presentation: Agent Notes:
  46. 46. Page Title: CMA – Group By Statuses Purpose: Graph illustration of Sold Properties in your CMA Comments: How to Present This Page during Your Listing Presentation: Agent Notes:
  47. 47. Page Title: We’ll Sell Your Home For More! Purpose: Brings it all together in a summary. Comments: How to Present This Page during Your Listing Presentation: Agent Notes:
  48. 48. Page Title: Next Steps Purpose: Prospective Sellers typically do not know what’s next. It’s your job to guide them. Comments: How to Present This Page during Your Listing Presentation: “So, how did I do? Do you have any questions?” “You’re probably wondering what’s next. Well, we sign the listing agreement, developing our staging plan, shoot the photos, prepare the marketing and hit the market” Agent Notes:

×