About the Authors Chairman and CEO, James Amos, Jr., acquired Tasti D-Lite in 2007 with New York-based private equity firm Snow Phipps Group. Before Tasti D-Lite, Jim was the CEO of Mailboxes, Etc., the world’s largest nonfood franchise, which is now the UPS Store. He grew MBE from 2,500 to 4,000 locations in 80 countries. Jim was chairman of the IFA in 2001 and gained experience in the frozen dessert category through building a 2,500-store network for “I Can’t Believe It’s Yogurt!”A former Marine Corps captain and veteran of two combat tours in Vietnam, Jim received 12decorations, including the Purple Heart and Vietnamese Cross of Gallantry. A graduate of the Universityof Missouri, he is the author of several books including the bestsellers The Memorial, Focus or Failure:America at the Crossroads, and The Complete Idiot’s Guide to Franchising. In 2012, Jim’s leadership inthe franchising industry was recognized with his induction into the International Franchise AssociationHall of Fame.BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie.Considered a social loyalty pioneer in the industry, in 2010 he led the deploymentof the first ever loyalty platform to feature an integration with Facebook, Twitterand Foursquare which has been recognized with a variety of industry awards. Hisprojects were featured as case studies in 7 different books published in 2011 andprovided the foreword to Location Based Marketing for Dummies. BJ speaksthroughout the United States as well as internationally on a regular basis on thetopics of social media, technology and customer loyalty.His passion for being an ambassador and empowering others with technology can be seen through theinnovative solutions and campaigns he manages.