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Questions Answered in The Tasti D-Lite Way:?   What does it really take for businesses    to be relevant on today’s web?  ...
The Tasti D-Lite Way chronicles the digital journey of an amazing brand as it jumpsheadlong into the realm of social media...
The Most Powerful Word on the Internet“Beyond having big ears, do first responders have the edge? The race can be aliteral...
Generating BuzzTweetUp: An organized or impromptu gathering ofpeople that use Twitter. (A meet up of people thattweet usin...
Don’t Be BoringRickRolling: This Internet meme is a baitand switch; a person providesa hyperlink seemingly relevant to the...
The Location Business“The ‘where’ dimension has come of age.Reaching consumers based on their proximity toa business has b...
Name That Mascot Contest                           Name             Customer Rationale                           D-Lish   ...
The Social Friendly EnterpriseSocial media is rapidly moving from adoption to full integration for both consumers aswell a...
About the Authors                         Chairman and CEO, James Amos, Jr., acquired Tasti D-Lite in 2007 with New       ...
More Praise for The Tasti D-Lite Way“If you want to build a useable Social Media strategy in your company this book is for...
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About the Authors Chairman and The Tasti D-Lite Way

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About the Authors Chairman and CEO, James Amos, Jr., acquired Tasti D-Lite in 2007 with New York-based private equity firm Snow Phipps Group. Before Tasti D-Lite, Jim was the CEO of Mailboxes, Etc., the world’s largest nonfood franchise, which is now the UPS Store. He grew MBE from 2,500 to 4,000 locations in 80 countries. Jim was chairman of the IFA in 2001 and gained experience in the frozen dessert category through building a 2,500-store network for “I Can’t Believe It’s Yogurt!”A former Marine Corps captain and veteran of two combat tours in Vietnam, Jim received 12decorations, including the Purple Heart and Vietnamese Cross of Gallantry. A graduate of the Universityof Missouri, he is the author of several books including the bestsellers The Memorial, Focus or Failure:America at the Crossroads, and The Complete Idiot’s Guide to Franchising. In 2012, Jim’s leadership inthe franchising industry was recognized with his induction into the International Franchise AssociationHall of Fame.BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie.Considered a social loyalty pioneer in the industry, in 2010 he led the deploymentof the first ever loyalty platform to feature an integration with Facebook, Twitterand Foursquare which has been recognized with a variety of industry awards. Hisprojects were featured as case studies in 7 different books published in 2011 andprovided the foreword to Location Based Marketing for Dummies. BJ speaksthroughout the United States as well as internationally on a regular basis on thetopics of social media, technology and customer loyalty.His passion for being an ambassador and empowering others with technology can be seen through theinnovative solutions and campaigns he manages.

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