What are you supposed to do on Google.com ? Duh, search. But why is that such a rhetorical question? Because the Google homepage screams search. There’s nothing to distract you from the task at hand. Just a search box and a lot of white space. In order to attract customers and prospects and generate that coveted word-of-mouth, your products and services must be so simple to learn about, use, and remember that a baby — or your mother — could do it. Hone your Twitter pitch . Describe your company in 140 characters or less. Then shrink it to 95 characters and run it as a Google ad to see how people respond. Tweak. Iterate. Dumb it down without making people feel dumb. Chapter 3: Keep It Simple, Stupid QUOTABLE: “ Focus and simplicity can lead to widespread adoption.” – Sean Finnegan, President and Chief Digital Officer, Starcom MediaVest Group GET GOOGLEY: As a business, to simply thrive you need to thrive simply.